Lures and Baits

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

ZMan Shad FryZ 1.75", Electric Chicken, 8 Pk

Features Durable ElaZtech baits won't rip or tear like other plastics Super soft texture means more action Naturally buoyant and lifelike in the water 100% non-toxic and contains no PVC/ Phthalates free Catches crappie bream/bluegill, perch, trout, bass...

Z-Man TRD TicklerZ, 2.75", Black/Blue, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man TRD TicklerZ, 2.75", Green Pumpkin, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man TRD BugZ, 2.75", Black/Blue, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the bottom, drawing strikes from the most...

Z-Man TRD BugZ, 2.75", Bama Bug, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the bottom, drawing strikes from the most...

Z-Man Football NedZ Jighead, 1/4 oz, Green Pumpkin, 3 pk

Now you can drag your Ned Rig baits across rocky bottoms while maintaining bottom contact and reducing snagging, thanks to this compact football-shaped jighead that’s equipped with the perfect medium wire size 1/0 hook that’s complete with a...

Scum Frog Topwater Frog, 2 1/2", 5/16 oz, Black

Completely weedless design permits Scum Frog to slide effortlessly over and around weedbeds, lilypads, limbs and stumps. This allows easy fishing in places other lures can't go without hanging or picking up moss. Although the Scum Frog is weedless, its...

Berkley PowerBait Pre-Rigged Atomic Tubes, 1/16oz, Cricket, 5 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Essentials Round Ball Jig, 1/4 oz, Black, 6pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 3/8 oz, White, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 3/8 oz, Pink, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 3/8 oz, Yellow Green, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 3/8 oz, Orange, 5 pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 3/8 oz, Chartreuse Orange, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 3/8 oz, Black, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 3/8 oz, Yellow, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 1/2 oz, Yellow, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 1/2 oz, Chartreuse Orange, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 1/2 oz, Yellow Green, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 1/2 oz, White, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 1/2 oz, Pink, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 1/2 oz, Orange, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 1/2 oz, Chartreuse, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Essentials Round Ball Jig, 1/2 oz, Black, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most...

Berkley Fusion19 Bucktail Jig, 1/4 Oz, Blue White

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19 hook penetrates the hardest mouths and stays sharp...

Berkley Fusion19 Bucktail Jig, 1/4 Oz, Chartreuse

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19 hook penetrates the hardest mouths and stays sharp...

Berkley Fusion19 Bucktail Jig, 1/4 Oz, White Chartreuse

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19 hook penetrates the hardest mouths and stays sharp...

Berkley Fusion19 Bucktail Jig, 1/4 Oz, White Glow

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19 hook penetrates the hardest mouths and stays sharp...

Berkley Fusion19 Bucktail Jig, 3/8 Oz, White

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19 hook penetrates the hardest mouths and stays sharp...

Berkley Fusion19 Bucktail Jig, 3/8 Oz, Pink

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19 hook penetrates the hardest mouths and stays sharp...

Berkley Fusion19 Bucktail Jig, 3/8 Oz, White Glow

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19 hook penetrates the hardest mouths and stays sharp...

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Natural Shad, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Smoke Black Purple, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Plum Apple, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Black Shiner, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Back, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Pearl Black Hologram, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Natural Shad, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Smoke Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", White Pearl, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Baby Bass, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/32oz, Natural Candy, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/32oz, Caramel Apple, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Bad Shad Crankbait, 2-3/4", 1/2oz, Vintage Craw

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...