Hard Bait

Smithwick 4.5" Suspending Rattlin' Rogue Jerkbait, Blue Herring

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. It features a standard minnow shape, 3 treble hooks, and a unique glued in bill that flexes just enough to allow the Rogue to dance lightly. This...

Rapala X-Rap OTUS 9 3/4", 2 7/8 Oz,

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap® Otus is the ideal...

Skitter Pop Topwater Lure, 3 1/2", 1/2 oz, Firetiger

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the samecrushing strikes...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Ol' Bass

Features: The Rebel Pop-R Topwater Popper is a small topwater popper. The OG bass topwater popping lure. Perfect for bass fishing. Produces explosive surface strikes. Available in 18 colors and 3 sizes (2 inch, 2 1/2 inch, and 3 inch). The Rebel Pop-R...

Rebel Magnum Pop-R Topwater Bait, 3", 1/2 oz, Bone

The Rebel Magnum Pop-R is the upsized version of the extremely popular Rebel Pop-R topwater popper, which has been smacking bass on the surface for three decades. This size specifically targets big fish, and features a dressed rear treble with hyper...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Blue Darter

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Tennessee Shad

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Sun Perch

The Rebel Super Pop-R Topwater Popper is the newest addition to Rebel’s Pop-R family.  Built with the same great action as the Original Rebel Pop-R, the bigger Super Pop-R chugs, pops, and even walks-the-dog.  Some of the...

Rebel P71 Pop-R Topwater Popper, Blue Gil

Using the latest 3D scanning technology, the Rebel P71 Pop-R is a successful recreation of the legendary “secret pro bait” the Rebel P70 Pop-R and is now back in production due to overwhelming customer demand. Whether you’re popping,...

Rebel Pop-R Triple Threat Lure 3 Pack

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Sand Shiner

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Choppo Hardbait 75 HD Rainbow Trout

Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...

Live Target Trout Jerkbait 2" 1/8 Oz, Rainbow Trout

Trout are popular forages to many game fish in small lakes, reservoirs, streams or rivers. The slow-sinking LIVETARGET Trout Jerkbait was designed for cold-water angling opportunities that include Trout populations. With its life-like patterns and...

Live Target Erratic Shiner 2 1/4" 3/8 Oz, Gold/Red

LIVETARGET has bridged the tradition of old spoon craftsmanship with a new generation of tech-savvy production to create the first-ever anatomically precise spoon: The Erratic Shiner spoon. The lure has a life-like Inner-Core with a pulsating vibrant...

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Violet Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Silver Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow/Black

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Violet/Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Silver/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Black

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Blue Silver

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Blue Back

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Black Gold

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden...

Berkley Hit Stick 4.5" 1/3 Oz, Stealth Minnow

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Jointed Fishing Lure, 2-Hook, Racy Shad Lure

Berkley flicker shad performance with an even more exaggerated action. The flicker shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any flicker shad. Each bait is individually tank tested...

Berkley Flicker Shad 1 1/2" 1/8 Oz, Chartreuse Pearl

The Berkley Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Berkley Warpig Lipless Crankbait, 3" Bleeding Shiner

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Max Diving Depth, 28', Hook Size 4, Pink Lemonade

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

River2Sea Whopper Plopper 190, 2 3/4oz, 7 1/2", 4/0 Hooks, Fire Tiger

River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. The tail is...

Storm Hot 'N Tot MadFlash 05 Ghost Wonder Bread UV

Classic Hot ‘N Tot searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC premium black...

Rapala Shadow Rap Lure, 3 1/2", 3/8 oz, Blue Ghost

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Yellow/Coach Dog, Floating

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Coach Dog/Orange Belly, Floating

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, White/Red Head, Floating

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Luhr Jensen Kwikfish Xtreme Non-Rattle Trolling Crankbait, 3 3/8", Fluorescent Red Fire

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Luhr Jensen Hot Shot Non-Rattle Trolling Crankbait, 2 11/16", 1/4 oz, Silver, Floating

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving bill and quick, wide and aggressive action, the Hot...

Rapala Ripstop Deep 12 Jerkbait, 4 3/4" 9/16 Oz, Carbon

Delivering all of the fast-ripping, hard-stopping action of the original, the Rapala Ripstop Deep 12 Jerkbait allows anglers to fully utilize the effectiveness of the Ripstop action with a deeper diving package. Made to reach 4-8ft., the Rapala Ripstop...

13 Fishing Jabber Jaw Deep - Hybrid Squarebill 2.3" 1/2oz 7-9' Day Old Guac

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance as it bangs side to side. Introduce...

Storm Original Mag Wart 07 2 3/4" 3/4 Oz Phantom Green Crayfish

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Moss Back Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Phantom Peanut Butter Jelly Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Green Crawdad

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

13 Fishing Scamp 1.5" Squarebill Crankbait, Rusty Beam

The 13 Fishing SCAMP squarebill features an Airfoil Carbon injected bill that is thinner, stronger, and more sensitive than any bill in its category. The tie-down is in direct contact with the bill, so the angler can feel everything the lure encounters...