Lures and Baits

Berkley Triple Minnow Rig Kit, 4", Electric Shad

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait...

Berkley Triple Minnow Rig Kit, 4", Blue Liner

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait...

Berkley Fusion19 Weighted Wacky Head, 1/8oz, Green Pumpkin, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Weighted Wacky Head, 1/8oz, Black, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Weighted Wacky Head, 1/16oz, Green Pumpkin, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Weighted Wacky Head, 1/16oz, Black, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Underspin, Willow Blade, 3/8oz, Pearl White

The Berkley® Fusion19™ Underspin Jighead pairs perfectly with a variety of soft trailers, providing additional fish-attracting flash with its bright willow blade and high-definition detail. The hook is forged for strength, with a needle point...

Berkley Fusion19 Tube Jig, 1/4 oz, #4/0, 4pk, Unpainted

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Tube Jig is a tried-and-true classic design for tubes and other hollow bodied baits. Each package provides ideal bait recommendations Needle point for easier...

Berkley Fusion19 Tube Jig, 3/16oz, #3/0, 4pk, Unpainted

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Tube Jig is a tried-and-true classic design for tubes and other hollow bodied baits. Each package provides ideal bait recommendations Needle point for easier...

Berkley Fusion19 Offset Worm Hook, #5/0, 6pk

Berkley Fusion19 hooks are for everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. The front of every package provides soft-bait recommendations. Offset Worm hooks...

Berkley Fusion19 Offset Worm Hook, #4/0, 6pk

Berkley Fusion19 hooks are for everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. The front of every package provides soft-bait recommendations. Offset Worm hooks...

Berkley Fusion19 Offset Worm Hook, #3/0, 6pk

Berkley Fusion19 hooks are for everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. The front of every package provides soft-bait recommendations. Offset Worm hooks...

Berkley Fusion19 Offset Worm Hook, #2/0, 7pk

Berkley Fusion19 hooks are for everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. The front of every package provides soft-bait recommendations. Offset Worm hooks...

Savage Gear Savage Blade Double, 10.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 10.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 10.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear 3D Burbot Tube, 10" 6.7oz, Black Chartreuse

Dive into the fray with the 3D Burbot Tube – a predatory masterpiece born from the fierce depths! Crafted from a 3D scan of an actual burbot, this lure stands head and shoulders above the rest with unparalleled lifelike precision. Get ready...

Savage Gear 3D Burbot Tube, 10" 6.7oz, Black Orange Flash

Dive into the fray with the 3D Burbot Tube – a predatory masterpiece born from the fierce depths! Crafted from a 3D scan of an actual burbot, this lure stands head and shoulders above the rest with unparalleled lifelike precision. Get ready...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Lemon Head

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Black Orange

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Baby Duck

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Flanker, 10", Walleye Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 10", Black Perch

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 10", Cisco Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Walleye Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Black Perch

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Cisco Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear 3D Duck, 6", Yellow Duckling

Based on the scan of a duckling, the 3D Suicide Duck perfectly mimics the profile predatory gamefish have learned to love. With dual Smash Tails, the Suicide Duck draws aggressive game fish in from distance resulting in explosive topwater strikes. Dual...

Berkley Rawler Jig, 3/4oz, Pearl White

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Rawler Jig, 3/4oz, Blue Chrome

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Rawler Jig, 3/4oz, Black Gold

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Rawler Jig, 3/8oz, Pearl White

The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel...

Berkley Bladed Rawler Jig, 1/2oz, Pink Tiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, White/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, White/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, White Chartreuse/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, White Chartreuse/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Shad Spawn/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, Shad Spawn/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Pretty One/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, Gill Spawn/Green Pumpkin + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Fire Craw/Gold + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley Bladed Rawler Jig, 1/2oz, Blue Chrome

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Bladed Rawler Jig, 3/8oz, Pink Tiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Bladed Rawler Jig, 3/8oz, Firetiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley PowerBait MaxScent Flux-Gill, 3.5", June Bug, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...