Lures and Baits

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Shad

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Wonderbread

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Purple Tiger

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Blue Chrome

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Firetiger

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC TearJerker Tungsten Jig, 1/8oz, Parrot, 2pk

Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar...

WNC TearJerker Tungsten Jig, 1/8oz, Wonderbread, 2pk

Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar...

WNC TearJerker Tungsten Jig, 1/8oz, Gold Digger, 2pk

Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar...

WNC TearJerker Tungsten Jig, 1/8oz, Blue Chrome, 2pk

Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar...

WNC TearJerker Tungsten Jig, 1/8oz, Cotton Candy, 2pk

Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar...

WNC TearJerker Tungsten Jig, 1/8oz, Glow White, 2pk

Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar...

WNC TearJerker Tungsten Jig, 1/8oz, Black, 2pk

Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar...

WNC TearJerker Tungsten Jig, 1/8oz, Firetiger, 2pk

Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar...

Blue Fox Matrixx Spoon, 5-1/2", 1 oz, Blue Dolphin

Brass Stamped Holographic EyeHeavy Duty Welded Rings Brass Stamped

Blue Fox Matrixx Spoon, 5-1/2", 1 oz, Watermelon

Brass Stamped Holographic EyeHeavy Duty Welded Rings Brass Stamped

Blue Fox Matrixx Spoon, 5-1/2", 1 oz, Glow Firetiger

Brass Stamped Holographic EyeHeavy Duty Welded Rings Brass Stamped

Blue Fox Matrixx Spoon, 5-1/2", 1 oz, Night Walker/Cracked Tape

Brass Stamped Holographic EyeHeavy Duty Welded Rings Brass Stamped

Luhr Jensen Cowbell Lake Troll, 38", Nickel

The Cowbell is our most popular lake troll and perhaps the most productive troll in the world. Its unique blade design produces an awesome fish-calling vibration while Luhr-Jensen premium plating...

VMC Dominator Tube Jig, 3/8oz, #4/0, Black

The VMC® Tube Jig Heads feature an elongated weight that fits perfectly in your tubes for a more natural presentation. Premium1x strong needle point hooks, complete with a forged shank,high-carbon...

VMC TechSet Spinner Colorado Harness, #5, Yellow Perch

Get more fish in the boat with the TechSet Spinner Colorado Harness. Made from forged Premium Hi Carbon Steel, the TechSet Technical Locking Curve maximizes hook sets to keep fish in place and into...

VMC TechSet Spinner Colorado Harness, #5, Voodoo Haze

Get more fish in the boat with the TechSet Spinner Colorado Harness. Made from forged Premium Hi Carbon Steel, the TechSet Technical Locking Curve maximizes hook sets to keep fish in place and into...

VMC TechSet Spinner Colorado Harness, #5, Pink Fire Tiger UV

Get more fish in the boat with the TechSet Spinner Colorado Harness. Made from forged Premium Hi Carbon Steel, the TechSet Technical Locking Curve maximizes hook sets to keep fish in place and into...

VMC TechSet Spinner Colorado Harness, #5, Juicy Lucy

Get more fish in the boat with the TechSet Spinner Colorado Harness. Made from forged Premium Hi Carbon Steel, the TechSet Technical Locking Curve maximizes hook sets to keep fish in place and into...

VMC Swingin' Ned Rig Jig, 3/16 Oz, #1 Hook, Chartreuse, 3Pack

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon...

VMC Swingin' Ned Rig Jig, 1/16 Oz, #1 Hook, Green Pumpkin, 3Pk

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon...

VMC Swingin' Ned Rig Jig, 1/16 Oz, #1 Hook, Black, 3 Pack

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon...

VMC Swingin' Ned Rig Jig, 3/8 Oz, #1 Hook, Black, 3pk

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon...

VMC Finesse Tube Jig, 1/2oz, Black

1X Strong Fine Wire Hybrid Wider Gap Vanadium® Steel Needle Point Raised Eye Ensures Full Penetration Through Plastic When Rigged Id

Rapala CrushCity Boost, Red, Shrimp

Meet CrushCity Boost – the perfect companion to your CrushCity baits. Formulated to enhance any bait (soft or hard), CrushCity Boost releases a powerful scent and flavor that lingers in the water,...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Sight Flash, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Pig Stick, 5", Candy Bug, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Sight Flash, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Savage Gear 3D Magnum Shine Glide Bait, 9", Sexy Baitfish

3D Scanned Details Padded restricted V-Joint Slow Sinking WideGliding action Works in a big speed window  ST66-Xstrong Treble Hooks

Calcutta Circle Hook Rig, #7/0, 2pk

Calcutta Circle Hook Rig, #6/0, 2pk

Berkley PowerBait Power Switch, 4.25", 1oz, HD Blacknose Shiner, 2pk

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using...

Great Lakes Finesse Sneaky Swimbait Jig, 1/8oz, Matte Perch, 2pk

Based on the popularity of the Sneaky Underspin head design and by popular demand, the Sneaky swimbait head is ideal for fishing the Hover Minnow, smaller 2.5 in. to 3.25 in. swimbaits, and “Cindy...

Acme Little Cleo Spoon, 2/3 oz, Glo Bloody Nose

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way to catch them. To anglers in the know that wasn’t...

Rapala CrushCity Heavy Hitter 4", Comet, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Matzuo Tokyo Rig, 1/2oz, #3/0, 2 pk

The Tokyo Rig fishes just like a Texas-rigged plastic if you want it to. You can cast it out and drag it along the bottom until fish pick it up. But where we think it really excels is in targeting...

Gibbs Anchovy Special Rigged, 40lb, Chrome Blue Bloody Nose

The Rhys Davis Anchovy Special is the #1 Choice for anglers who want to combine the effectiveness of anchovies and other medium sized bait fish with the action and fish catching consistency of

Gamakatsu Treble Stinger Rig, Wire Leader, NS Black, Size 6, 3 per Pack

Made with a premium Gamakatsu Treble Hook for enhanced hooking capabilities, it also features coated steel wire that is machine crimped and then dipped in a black rubberized coating to provide a...

Matzuo Tokyo Rig, 1/4oz, #3/0, 2 pk

The Tokyo Rig fishes just like a Texas-rigged plastic if you want it to. You can cast it out and drag it along the bottom until fish pick it up. But where we think it really excels is in targeting...

Pautzke Fire Worms, Garlic Scented, Yellow, 15pk

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon.  Fire Worms can be fished in creeks, lakes, rivers and ponds and come in a generous 15 count. This...

X-Zone Neko Ned Zone, 4.25", Summer Craw, 7 Pack

Redwing Precut Spawn Net, 2.75"x2.75", Honey, 60pk

The steelheaders choice, soft undetectable netting in an array of colors to suit any water condition.

Redwing Precut Spawn Net, 2.75"x2.75", Blue, 60pk

The steelheaders choice, soft undetectable netting in an array of colors to suit any water condition.

Berkley Gulp! Alive! Attractant, Garlic, 8oz

Berkley Gulp Alive! 1" Minnow, Black Shad, Jar, 2.1 oz

Rapala Husky Jerk 12, 4.75", 7/16 oz, Firetiger

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Rainbow Prism

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams...

Gibbs Wedding Band, #4, Ruby Red Bead

The Gibbs Wedding Band is a multipurpose little spinner that is a must have for Trout, Kokanee, Bass, Whitefish, Walleye and other gamefish. An absolutely irresistible sparkle reflects from the bowl...