Lures and Baits

Berkley Swamp Lord Hollow Body Frog, Bully

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Swamp Lord Hollow Body Frog, Bone

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Slick Chartreuse

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Chartreuse Pearl

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Blue Frost

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Black Brass

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Jointed Fishing Lure, 2 3/4", Slick Smelt

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Slick Purple Bengal

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Purple Tiger

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Kock Out

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Ripfish, 3.5", 3/4oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Blue Chrome

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Screamin' Choppo, 4.3" 110, Ghost Sexy Shad

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, MF Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, Ghost Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Bone

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley PowerBait The General, 5.25", Black Blue Fleck/Blue, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait MaxScent Creature Hawg, 4", Green Pumpkin Purple Fleck, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, White/Silver + Gold

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Skirted Riveter Buzzbait, 3/8 oz, White Chartreuse

Entice big bites with the Berkley Riveter; so deafenning, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and annodized blade, proven wire form,and upgraded componentry; the Berkley Riveter...

Berkley Skirted Riveter Buzzbait, 3/8 oz, White + Silver

Entice big bites with the Berkley Riveter; so deafenning, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and annodized blade, proven wire form,and upgraded componentry; the Berkley Riveter...

Berkley Skirted Riveter Buzzbait, 3/8 oz, BL Special

Entice big bites with the Berkley Riveter; so deafenning, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and annodized blade, proven wire form,and upgraded componentry; the Berkley Riveter...

Berkley Jointed Fishing Lure, 2 3/4", Firetail Hot Perch

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, White/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Berkley PowerBait Power Worm, 7", Black Grape, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Screamin' Choppo, 4.3" 110, Maverick

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, Bone

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, MF Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Maverick

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Choppo Hardbait, 90, Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait, 90, HD Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait, 75, Maverick

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait, 75, HD Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley PowerBait MaxScent Tube, 2 1/2", Watermelon Red, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Classic Tube Profile: Crafted with an...

Berkley PowerBait MaxScent Tube, 2 1/2", Smoke Silver, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Classic Tube Profile: Crafted with an...

Berkley PowerBait MaxScent Tube, 2 1/2", Lucky Penny, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Classic Tube Profile: Crafted with an...

Berkley PowerBait MaxScent Tube, 2 1/2", Goby, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Classic Tube Profile: Crafted with an...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Tonic, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", Rusty Craw, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Green Gumpkin/Chartreuse, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Green Gumpkin, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Black, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", June Bug, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Baby Bass, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait The General, 5.25", Watermelon Candy, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", Green Pumpkin/Watermelon, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...