Lures and Baits

Rapala CrushCity Mooch Minnow, 3 1/2", Perch, 6 Pack

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Rapala CrushCity Mooch Minnow, 3 1/2", Chartreuse Pearl, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this...

Rapala CrushCity Mooch Minnow, 3 1/2", Ghost Morning Dawn, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Pro Blue Red Pearl, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Blue Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Pig Stick, 5", Baby Bass, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Pig Stick, 5", Sprayed Grass, 8 Pack

The Pigstick's captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Pig Stick, 5", Green Pumpkin Blue Pearl, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Sungill, 6 Pack

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Rapala CrushCity Heavy Hitter 3" Orge, 6 Pack

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Albino Pearl, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Watermelon Red, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, California Craw, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.

VMC Tungsten Moon Eye Jig, Sinking, 1/4 oz, #2/0 hook, White, 2pk

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.

VMC Tungsten Moon Eye Jig, Sinking, 1/4 oz, #2/0 hook, Natural, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.  

VMC Tungsten Moon Eye Jig, Sinking, 1/4 oz, #2/0 hook, Firetiger, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.  

VMC Swingin' Ned Rig Jig, 1/8 Oz, #1 Hook, Chartreuse, 3 Pack

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, White, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.  

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Pink Fire UV, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.  

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Natural, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.  

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Firetiger, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.  

X Zone 2.75" Swammer, Electric Blue Chartreuse, 8pk

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique...

X Zone2.75" Swammer, Chartreuse Pearl, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique...

X Zone 2.75" Swammer, Sexy Shad, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique...

X Zone 2.75" Swammer, Perch, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique...

X Zone 2.75" Scented Stealth Minnow, Bass Candy, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows...

X Zone2.75" Scented Stealth Minnow, Pro Blue Red Pearl, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows...

X Zone 2.75" Scented Stealth Minnow, Watermelon Shad, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows...

X Zone 2.5" Scented Stealth Craw, 309, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to...

X Zone 2.5" Scented Stealth Craw, Black Blue Flake, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to...

X Zone 2.5" Scented Stealth Craw, Grass Craw, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to...

X Zone 2.5" Scented Stealth Craw, Big Limit, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to...

Northland Pitchin' Puppet 1 Oz, 2 3/4", #7 Hk, #8 Th Purple Wonder

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’...

Gamakatsu Under Spin Head, Size 4/0, 3/8oz

The Under Spin Head features Gamakatsu Heavy Cover 60-degree hook. The heavy wire and wide gap design of the Heavy Cover gives anglers a better hook up ratio and retention when using bulky swim baits...

Berkley Fusion19 Swimbait Jighead, 1/2 Oz Pearl White, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/2oz , Chartreuse, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/2oz , Shad, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/2oz , Red, 3 Pack

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/4oz , Red, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead,1/4oz , Pearl White, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Mepps Bronze Slammer, #5, 1/2 oz, Black Fire Craw

Mepps® is already known world-wide for using & manufacturing the finest quality components in the fishing industry, so we asked tournament anglers, how can we make the in-line spinner even better?...

Berkley Fusion19 Swimbait Jighead, 1/4oz , Unpainted, 3 Pack

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/8oz , Shad, 3 Pack, Shad

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/8oz, Red, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/8oz , Pearl White, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/8oz , Chartreuse, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/8oz , Unpainted, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 1/8oz , Red, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 3/8oz , Pearl White, 3 Pack

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Fusion19 Swimbait Jighead, 3/8oz , Chartreuse, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado, White

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...