Lures and Baits

Northland Deep-Vee 3/8 Oz Bucktail Jig, Parrot

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch”...

Northland Tackle Deep-Vee Bucktail Jig - Moonlight, 1/4 OZ

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch”...

Lunkerhunt Hive Seeker Swimbait, 3.5", Sexy Melon, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft...

Lunkerhunt Hive Seeker Swimbait, 3.5", Tennessee Shad, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft...

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Perch

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound...

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound...

Core Tackle Ozark Rig 3/0 Hook 3/16oz, 3 Pack

This unique rigging design allows an angler the opportunity to present Texas-rigged soft plastics into those hard-to-reach places without the need for a bullet weight. The Ozark Rig has weight...

Core Tackle Ozark Rig 2/0 Hook 1/8 Oz, 3 Pack

This unique rigging design allows an angler the opportunity to present Texas-rigged soft plastics into those hard-to-reach places without the need for a bullet weight. The Ozark Rig has weight...

Core Tackle Hover Rig #1 Hook 1/32oz, 3 Pack

This finesse-style lure is perfect for sneaky presentations in pressured fisheries. The Hover Rig features an internally weighted design that allows for a natural fall and gliding action, mimicking...

Core Tackle Tush 4/0 Hook 3/8oz, 3 Pack

TUSH was meticulously designed to redefine the way anglers approach their pursuit. This innovative swimbait hook boasts a trio of key elements that sets it apart from the competition. First, its...

Yum Dinger 4", Green Pumpkin, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like...

VMC Flash Champ Spoon Kit 1/16 Oz Glow, 1", #12 Treble Hk, 3 Pack

13 Fishing Flash Bang, Jigging Rattle Spoon, 1-1/2", 3/8 oz, Unicorn Tears

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will...

VMC Sleek Jig, 1/8oz, #1/0 Hook, Green Fire UV, 4 Pack

Technical locking curve maximizes hook sets and locks fish in place when hooked. UV BRIGHT finish reflects more light energy,strengthening the lure’s visibility.  

VMC Finesse Half Moon Jig 3/32 Oz Green Pumpkin, 4 Pack

When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC® Finesse Half Moon Jig can be used in much the same way you would a shaky head. The hollow...

Storm Largo Shad, 3.5 Inch, Live River Shad, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.  

Storm Largo Shad, 3.5 Inch, Arkansas Glow, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.  

Storm Largo Shad, 3.5 Inch, Electric Chicken, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.  

VMC Flash Champ Spoon, 1/8 oz, #10 Treble Hook, Glow Tiger

When conditions call for both brawn and beauty the VMC® Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of...

VMC Flash Champ Spoon, 1/8 oz, 1-1/2", #10 Hook, 1-1/4", #10 Hook, Yellow Perch

When conditions call for both brawn and beauty the VMC® Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of...

VMC Flash Champ Spoon, 1/8 oz, 1-1/2", #10 Hook, 1-1/4", #10 Hook, Perch

When conditions call for both brawn and beauty the VMC® Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of...

VMC Curl Tail Spin Jig 1/16 Oz, Pearl White

The VMC® Curl Tail Jig is ready to fish from store to shore! Each jig is pre-rigged with the Curl Tail Minnow soft bait (also sold separately), and the long micro-thin tail swims with a light and...

VMC Curl Tail Spin Jig 1/16 Oz, Red Pearl Glow

The VMC® Curl Tail Jig is ready to fish from store to shore! Each jig is pre-rigged with the Curl Tail Minnow soft bait (also sold separately), and the long micro-thin tail swims with a light and...

VMC Flap Tail Jig, 1/16 oz, #4 Hook, Purple Pearl

The ready-to-fish VMC® Flap Tail Jig is pre-rigged with the Flap Tail Grub soft bait (also sold separately). The thin profiled tail, like a beaver, creates a flapping action similar to a leech or...

VMC Nymph Jig 1/32 Oz, Pearl White

The VMC Nymph Jig is ready to fish right out of the package! Each jig is pre-rigged with the Nymph soft bait (also sold separately) which replicates small aquatic insects that are primary food...

VMC Nymph Jig 1/16 Oz, Glow Shiner

The VMC Nymph Jig is ready to fish right out of the package! Each jig is pre-rigged with the Nymph soft bait (also sold separately) which replicates small aquatic insects that are primary food...

VMC Neko Skirt Weight, 3/32 Oz, Peanut Butter Jelly, 2 Pack

Two-part skirt combining living rubber and silicone material creating a unique action underwater at all temperatures. RIGGING RECOMMENDATIONS Insert the weight in one end of your favorite soft...

VMC Neko Skirt Weight, 1/8 Oz, Peanut Butter Jelly, 2 Pack

Two-part skirt combining living rubber and silicone material creating a unique action underwater at all temperatures. RIGGING RECOMMENDATIONS Insert the weight in one end of your favorite soft...

VMC Neko Skirt Weight, 1/8 Oz, Shad, 2 Pack

Two-part skirt combining living rubber and silicone material creating a unique action underwater at all temperatures. RIGGING RECOMMENDATIONS Insert the weight in one end of your favorite soft...

VMC Neko Skirt Weight, 1/16 Oz, Black Blue, 2 Pack

Two-part skirt combining living rubber and silicone material creating a unique action underwater at all temperatures. RIGGING RECOMMENDATIONS Insert the weight in one end of your favorite soft...

VMC Neko Skirt Weight, 1/16 Oz, Baby Bass, 2 Pack

Two-part skirt combining living rubber and silicone material creating a unique action underwater at all temperatures. RIGGING RECOMMENDATIONS Insert the weight in one end of your favorite soft...

VMC Neko Skirt Weight, 1/32 Oz, Sprayed Grass, 2 Pack

Two-part skirt combining living rubber and silicone material creating a unique action underwater at all temperatures. RIGGING RECOMMENDATIONS Insert the weight in one end of your favorite soft...

VMC Pug Bug Jig, 1/16 oz, #8 Hook, Glow Red

The VMC® Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC® Power Gap hook delivers a wider round gap compared to other competitive micro...

VMC Pug Bug Jig, 1/16 oz, #8 Hook, Pink Chartreuse Glow

The VMC® Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC® Power Gap hook delivers a wider round gap compared to other competitive micro...

VMC Pug Bug Jig, 1/16 oz, #8 Hook, Crappie Minnow

The VMC Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC Power Gap hook delivers a wider round gap compared to other competitive micro...

VMC Curl Tail Jig 1/16oz, #4 Hook, Glow, 2 Pack

The VMC Curl Tail Jig is ready to fish from store to shore! Each jig is pre-rigged with the Trigger X Curl Tail Minnow soft bait (also sold separately), and the long micro-thin tail swims with a...

VMC Curl Tail Spin Jig 1/16 Pink Chart Glow

The Curl Tail Spinnerbait has it all, weedless flash and vibration. Equipped with a premium VMC power gap hook that has a 5% wider gap than traditional jig hooks. It comes pre-rigged with a TriggerX...

Luhr Jensen Cut Bait Head With Rigging, 48" 40 Lb, Fish Candy UV Blue

The Luhr Jensen Cut Bait Head gives you an easy, extremely effective way to present a herring strip or artificial cut bait to the fish you're targeting. Pre-rigged and ready to use, the Cut Bait Head...

Luhr Jensen Cowbell Standard Lake Troll, 38", 1 7/64 oz, Brass

Flexible cable rigging. 4 easy-pulling blades. Premium plating and polishing for maximum flash.

Luhr Jensen Cut Bait Head With Rigging, 48" 40 Lb, Fish Candy UV Chartreuse

The Luhr Jensen Cut Bait Head gives you an easy, extremely effective way to present a herring strip or artificial cut bait to the fish you're targeting. Pre-rigged and ready to use, the Cut Bait Head...

Z-Man Shad Fryz 1.75" Bumblebee, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our...

WNC Rip-N-Glide, Darting Jig, 3", 5/8 Oz, Gold Digger

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16 Oz, GLOW RUDOLPH

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily...

Northland Pitchin Puppet, 2" 5/16 Oz, Blue Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’...

Northland Pitchin Puppet, 2" 5/16 Oz, Gold Shiner

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’...

Northland Pitchin Puppet, 2 3/4" 1 Oz, Silver Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’...

Northland Pitchin Puppet, 2 3/8" 5/8 Oz, Purple Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’...

Northland Pitchin' Puppet 2 3/8" 5/8 Oz, Wonderbread

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’...

Northland Pitchin' Puppet 5/8 Oz, 2 3/8", Super-Glo White

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’...

Northland Puppet Minnow 2" 1/4oz Silver Shiner

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in...

Northland Buck, Shot Coffin Spoon, 1/8Oz , #8 Hook, UV Firetiger

With the internal brass rattle and Kicker-Tail fin the Buck-Shot® Coffin Spoon is the loudest spoon Northland Tackle offers. The angled body uniquely reflects light, while the flat-sided profile...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Erie Sunset

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the...