Lures and Baits

Luhr Jensen 2" Cast Champ Spoon 1/2oz Chrome/Flo Green P-Lite

Casts like a bullet. Versatile, multi-species design. Heavy duty construction.

Luhr Jensen 2" Cast Champ Spoon 1/2oz Chrome/Green P-Lite

Luhr Jensen Kwikfish K14X/Rattle (4-1/4") Blazin' Green UV

Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout, the middle...

Luhr Jensen Kwikfish Rattle Trolling Crankbait, 5 9/16", Grinch

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Storm 360GT Searchbait Swimmer, 3.5", 1/8oz Jig, #2/0 Hook, 1 Rigged/2 Bodies, Tru Blue

The 360GT Searchbaitis the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish. That is just the beginning. Once you locate fish, there's no need...

Luhr Jensen Dipsy Diver 000, 3-1/8", 35', Green Fire UV

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen Jet Diver 30' Watermelon/Blacktiger

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

Luhr Jensen 30' Jet Diver Batman/Firetiger

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

Luhr Jensen 20' Jet Diver Flo Pink/ Chart

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

Luhr Jensen 20' Jet Diver Metallic Copper

Luhr Jensen Jet Divers feature a unique, buoyant design that collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure. The preeminent diver for river back-trolling applications, the Jet...

WNC Death Jig Rigs, 1/4 Oz, Purple Tiger

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the most stubborn fish. Whether you're precision...

TRM Underspin 3/4 Oz, 4/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It...

TRM Underspin 3/4 Oz, 3/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Glow Fish

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Green Gizzard

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

TRM Underspin 1/2 Oz, 3/0 Hook, 1 Pc, Glow Fish

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

TRM Underspin 3/8 Oz, 3/0 Hook, Purple Ice, 1 Pc

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 oz, Candy Crush

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8oz, Glow Naked

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Big Bite Baits Scentsation 4" Slim Minnow, Green Pumpkin, 10 Pack

The Big Bite Baits Scentsation Slim Minnow is the perfect Minnow for any angler who wants to be able to cast into any waters and catch a monster! Designed by BBB's own infamous R&D team, the Scentsation Slim Minnow has been tested rigorously to...

Buckeye Lures Scope Head 1/4 Oz Jighead, Unpainted, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures Scope Head 1/4 Oz Jighead, Pearl, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures Scope Head 3/8 Oz Jighead, Unpainted, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures Scope Head 1/4 Oz Jighead, Shad, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures Scope Head 3/8 Oz, Jighead, Pearl, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures 3/8 Oz Scope Head Jighead, Shad, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Gold Black Splatter With Orange Belly

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive hammering action during retrieval that not only rocks the...

Yamamoto 2.5" Yamatanuki Heavy Brown Purple Laminate, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 2.5" Yamatanuki Heavy Black With Large Blue Flaked, 10 Pack

Features: The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for...

Yamamoto 2.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 3.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Z-Man Mulletron, LT 4.5", Glow Mullet

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron LT apart from other...

Northland Mimic Minnow Spin 1/4 Oz, #2/0 Hk, 2 1/2" Glow Rainbow

Product Overview Cast or troll around fish holding cover or structure and in open water. Weedless, for use in vegetation, brush and timber. Vary retrieve or trolling speed with rod pumps, or allow lure to helicopter down into open pockets in cover...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Pumpkin, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hellgrammite 3" Soft Plastic, Bama Craw, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Green, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4" New Penny 5 Pack

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or...

Z-Man TRD TubeZ, 2.75", Mudbug, 6 pk

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3", 1/2oz, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Foxy Shad

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Northland Butterfly Blade Harness 60" Snell Clear Tip Chartreuse

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines...

Freedom Tackle Mischief Minnow 4.5" Floating, Golden Shiner, #4 Gamakatsu Hooks, Gold Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Freedom Tackle Mischief Minnow 4.5" Floating, Blue Clown, #4 Gamakatsu Hooks, Silver Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Rapala CrushCity The Jerk 3.75" Rockmelon, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.     Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat...

Rapala CrushCity The Jerk 3.75", Comet, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75", Bombshell, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity Heavy Hitter 4", Pearl Watermelon, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Baitfish, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Whiting, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Budgie, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.    Super TPE (Thermoplastic...

Rapala CrushCity Creeper 2.5" Banana Prawn, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...