Lures and Baits

Northland Buck-Shot Coffin Spoon 1/8 Oz, Super-Glo EXO White

The Northland Buck-Shot Coffin Spoon has a flat sided profile that produces a tantalizing tumbling and gliding action. The specially angled, flat sides not only generate its unique action, but also dazzlingly reflect light. Built to drop down in the...

Rapala 3 1/2" Jigging Rap 7/8 Oz, Clown

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo...

Rapala 2" Jigging Rap 5/16 Oz Glow Pink Squirrel

Rapala Jigging Rap 05 Glow Pink Squirrel W5GPSQSwimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and...

Rapala Jigging Rap 2", Slimy Lime

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Rapala Jigging Rap 1.5", Glow

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo...

Williams Nipigon Spoon 2-1/2" 1/3 Oz Candied Ice

Nipigon Spoon 2-1/2" 1/3 Oz Candied Ice

Mepps Syclops Spoon 1-1/2" 1/8oz Plain Glow/Pink

Spoon fishermen around the world are limiting out on the Mepps Syclops. Whether you fish for pike, salmon, trout, walleyes or panfish, there's a Syclops just right for you. Available in five sizes and a wide variety of proven colors, no other spoon is as...

Williams Dartee Spoon, #2, Electric Blue

Williams Dartee Spoon features premium hooks for easy hook-ups and maximum fish retention Premium stamped brass with genuine precious metal plating reflects light better and farther than any other finish Fish shaped spoon is attractive to all fish...

Celsius SouthBend Ice Float and Jig Kit

The Celsius EC5C-3A Ice Float and Jig Kit is a must-have for ice fishing enthusiasts, offering a comprehensive set for a successful ice fishing experience. This kit includes precision-engineered ice floats and jigs designed to attract and entice a...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Strike King Mr. Crappie Lightning Shad, 2", Tuxedo Black & Chartreuse, Floating,15pk

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Keitech Easy shiner,Alewife, 2",12pk

Easy shiner,Alewife, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Green Pumpkin PP. Shad, 2",12pk

Easy shiner,Green Pumpkin PP. Shad, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Gold Flash Minnow, 2",12pk

Easy shiner,Gold Flash Minnow, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Ayu, 2",12pk

Easy shiner,Ayu, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Baby Bass, 2",12pk

Easy shiner, Baby Bass, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Bluegill, 2",12pk

Easy shiner, Bluegill, 2",12pk, Strong Squid Scent infused

Williams Bully B52 Spoon 2-5/8" 7/8 Oz Glow Pink

Redesigned from the ground up, the new BULLY is even heavier than the original. It weighs in at 9/10 Oz. Sure to please long distance casters and deep water enthusiasts, angling for; trout, salmon, walleye, bass, striped bass and pike.Rarely do we see...

Williams Nipigon Spoon 2-1/2" 1/3 Oz Perch

Nipigon Spoon 2-1/2" 1/3 Oz Perch

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz Gold Nu-Wrinkle/Orange

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Celsius Stunner Jig 1/16oz Perch

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Celsius Stunner Jig 1/16oz Glow Red Tiger

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Celsius Stunner Jig 1/16oz Glow Silver/Blue

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Celsius Stunner Jig 1/16oz Starlight

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Williams Small Wabler Spoon 2-1/4" 1/4oz On Rack Silver/Gold Nu-Wrinklen NO HOOK

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

AHI Assault Diamond Jig 1oz Silver Flash

This new bait has all the benefits of a standard diamond jig but with added enhancements designed to improve both performance and durability. Ahi jigs make use of a thicker gauge loop at both ends for extra strength. The hook end has welded rings while...

Freedom Sim Shad Perch 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Bluegill 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Blue Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Purple Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Dark Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Light Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Green Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Silver Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jig 1 5/8" 3/16oz Fire Tiger Glow UV

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn...

Northland Reed Runner Magnum Spinnerbait 1 Oz, 1/Cd White Bass

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Reed Runner Magnum Spinnerbait 1 Oz, 1/Cd Sunrise

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Tackle Buck-Shot Coffin Spoon - Super Glow Exo Red

The NEW Buck-Shot® Coffin Spoon is available in 4 sizes: 1/8 oz, 3/16 oz, 1/4 oz, and 3/8 oz. Featuring 12 distinct fish-catching colors, including glow, UV and metallic patterns, as well new in-demand patterns being released in...

Northland Buck-Shot Coffin Spoon -1/Cd - 3/8oz - Gold Shiner

Northland Buck-Shot Coffin Spoon -1/Cd - 1/8oz - Gold Shiner

Northland Buck-Shot Coffin Spoon -1/Cd - 1/4oz - UV Firetiger

Northland Buck-Shot Coffin Spoon -1/Cd - 3/8oz - UV Glo Perch

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Yellow Perch

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical...

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Mossback Shiner

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical...

Strike King Mr. Crappie Slab Slanger 2.25", 15pk, Refrigerator White

This 2 1/4 inch crappie killer, the Mr. Crappie Slab Slanger, is designed to catch monster slabs in heavy cover. Designed with a ribbed body and a spde tail for vertical jigging, casting or pitching. It also has a secret pocket for crappie scents. 

Northland Puppet Minnow 3" 9/16oz Glo Perch

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Northland Puppet Minnow 2" 1/4oz Hot Blue Chub

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Northland Puppet Minnow 1/Cd 1/4oz Bubblegum Tiger

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Northland Buck-Shot Rattle Spoon 1/2oz Gold Shiner

The Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or IMPULSE Minnow...

Northland Buck-Shot Rattle Spoon -1/Cd - 3/8oz - Wonderbread

While it flashes and flutters, the Northland Fishing Tackle Buck-Shot® Rattle Spoon also employs its built-in rattle to produce enticing ticking, thumping, and clicking sounds, luring fish in from long range. Lifelike holographic 3-D BaitFish...

Northland Buck-Shot Rattle Spoon - 1/Card - 1/8Oz - #8 Hook - Super-Glo Exo Blue