Lures and Baits

Keitech Swing Impact 4", Electric Junebug, 8 Pack

The Keitech 4-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve better...

Williams Small Wabler Spoon, 2-1/4", 1/4 Oz, Bad Apple

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. A northern...

Williams Small Wabler Spoon, 2-1/4", 1/4 Oz, Candied Tiger w/ Silver Back

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. A northern...

Williams Medium Wabler Spoon, 2-5/8", 1/2 Oz, Firetiger w/ Silver Back

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. A northern...

Northern King Trolling Spoon Size MAG, 5/8 oz, 4-1/2", Green Money

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an effective action at a variety of speeds, making it ideal...

Northern King Trolling Spoon Size MAG, 5/8 oz, 4-1/2", Fluorescent Nascar

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an effective action at a variety of speeds, making it ideal...

Northern King Trolling Spoon Size MAG, 5/8 oz, 4-1/2", Naked Blue Dolphin

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an effective action at a variety of speeds, making it ideal...

Williams Wabler Spoon, 2-1/4", 1/4 Oz, Firetiger

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. A northern...

Williams Medium Wabler Spoon, 2-5/8", 1/2 Oz, Bad Apple

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. A northern...

Williams Medium Wabler Spoon, 2-5/8", 1/2 Oz, Candid Tiger NO HOOK

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. A northern...

X Zone 60 Degree Tube Jig, 1/4 Oz, 4 Pack

The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks.   Hook Size: 3/0

X Zone 60 Degree Tube Jig, 1/8 Oz, 4 Pack

The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks.   Hook Size: 3/0

Freedom Zodiac Jig Head 1/4 o, 2 pk, Black

The Zodiac Hybrid Jig utilizes the "Tamburro Twist" hook connection to provide a jig head that's full of action. The hook swings behind the head and can easily be switched out depending on your settings and conditions. The proprietary connection is...

Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw

All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions.

Mepps B3D Aglia In-Line Spinner #3 1/4oz Dressed Copper

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Strike King 3/8 oz Pot Belly Spinnerbait, White

A value priced packaged spinnerbait by Strike King! This spinnerbait comes equipped with a single nickel Colorado blade. The Potbelly uses top quality components to entice strikes and help you catch more fish! Features Single nickel Colorado blade Top...

Strike King Chick Magnet Flatside, 7/16 oz, Sexy Shad 2.0

The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning...

Strike King Tour Grade Skipping Jig, 1/2oz, Green Pumpkin Craw

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Strike King Rage Toad, 4", Pearl, 5 pk

Cause "toad rage" on the waterways with the exclusive Strike King Rage Tail Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before! For best results, rig weightless with the eyes up on a 4/0 or 6/0 wide...

Strike King Rage Space Monkey, 4", Black/Blue, 6 pk

Unbelievable detailing makes the Strike King Rage Tail Space Monkey Soft Bait the life of your next Texas-rigging party. The scalloped Rage Tail design, elongated legs, and extra ''bumps'' send a radically different signal through the water column,...

William Large Wabler Spoon, 3 1/4", 3/4oz, Treble, Tiger Clown

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Savage Gear 12" Sucker Swimbait

Everyone knows that when Suckers are present, they are one of the preferred forages of large predatory game fish. Because of this, Savage Gear has created the most realistic sucker paddle swimbait ever created. With its anatomically correct features and...

NetBait Little Spanky 3.25" Swimbait, 9 Pack

The Netbait Spanky Swimbait is a great addition to the already outstanding line of soft plastics that NetBait offers. It features a ribbed mid-section and a 5/8-inch paddle on the tail. These two features work together to create a vibration and movement...

Freedom Tube Jig Head #2/0 Hook, 1/8 oz, 3 Pack

The Freedom Tackle Tube Jig Head is a revolutionary design that we nicknamed “The Whale” because of its unique body shape. “The Whale” head design places more of its zinc-body, below the hook to keep the hook positioned mid-body...

Rat-L-Trap 1/2 Oz Lipless Crankbait

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces...

Meegs 'The Original Meegs' 1/2 oz Jig

Imitating a feeding minnow, Meegs jigs are proven to catch anything that swims. Best worked on the bottom, slow lifts ensuring the Head digs on bottom, allowing the jig to do all the work. 1/2 oz.  

Meegs 'The Original Meegs' 1/4 oz Jig

Imitating a feeding minnow, Meegs jigs are proven to catch anything that swims. Best worked on the bottom, slow lifts ensuring the Head digs on bottom, allowing the jig to do all the work. 1/4 oz

Meegs 'The Original Mini' 1/8 oz Jig

Imitating a feeding minnow, Meegs jigs are proven to catch anything that swims. Best worked on the bottom, slow lifts ensuring the Head digs on bottom, allowing the jig to do all the work. 1/8 oz

Lunkerhunt Gamefish Darter Jig, 4/0 Hook, 1/4 oz, Gloss Pink

The Lunkerhunt Gamefish Darter Head Jigs are a versatile cone shaped head allowing it to work through cover and rock. The sharp 90-degree bend hook is paired perfectly with the darter head to rig your favorite soft plastics or live bait. Available in...

Set the Hook 1/4 oz Flatty jig Head

Introducing the Flatty Rig. The unique jig design of the Flatty, originally developed for finesse ice fishing presentations using STH Bait Co.’s The Drifter, has crossed over to open water fishing for smallmouth shallow flats. The Flatty Rig keeps...

Set the Hook 1/8 oz Flatty jig Head

Introducing the Flatty Rig. The unique jig design of the Flatty, originally developed for finesse ice fishing presentations using STH Bait Co.’s The Drifter, has crossed over to open water fishing for smallmouth shallow flats. The Flatty Rig keeps...

NetBait Paca Chunk 3" Bait, Peanut Butter & Jelly, 6 Pack

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca Chunk trailers. The patented design gives the claws of the Paca Chunk...

Lunkerhunt East Pry, 3", 1/2oz, Silver Side

Predators looking for an easy meal usually pick off the weak, slow, or injured in a pack. Why not offer curbside pickup on their next order?Lunkerhunt’s Easy Prey hard bait mimics a wounded baitfish kicking through its final moments, making it an...

Freedom Flash Vertical Jig, 5/16 oz, Perch Glow

The premium zinc, UV-coated body carries an Indiana blade mounted on the belly which swings loosely on the rise and fall to maximize both flash and vibration while creating the erratic action of a baitfish in trouble. The through-wire construction...

Freedom Flash Vertical Jig, 5/16 oz, Blue Shad Glow

The premium zinc, UV-coated body carries an Indiana blade mounted on the belly which swings loosely on the rise and fall to maximize both flash and vibration while creating the erratic action of a baitfish in trouble. The through-wire construction...

Freedom Turnback Shad Vertical Jigging, 2 1/4", 5/8 oz, Gold Black

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jigging, 1 5/8", 3/16 oz, Pearl

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jigging, 1 5/8", 3/16 oz, Gold Black

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jigging, 1 5/8", 3/16 oz, Silver Blue

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jigging, 1 5/8", 3/16 oz, Silver Black

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jigging, 1 1/4", 3/32 oz, Pearl

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jigging, 1 1/4", 3/32 oz, Gold Black

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jigging, 1 1/4", 3/32 oz, Silver Blue

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jigging, 1 1/4", 3/32 oz, Silver Black

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Hammered Minnow Spoon, 1.5", 3/32 Oz, Blue Silver

Freedom Tackle has taken its highly successful Minnow Spoon and kicked it up a few notches in creating the new Hammered Minnow Spoon. Incredible flash will come from the hammered scale pattern finish as the lure sinks horizontally upon fall. The Hammered...

Freedom Hammered Minnow Spoon, 1.5", 3/32 Oz, Silver/ Chart. Glow

Freedom Tackle has taken its highly successful Minnow Spoon and kicked it up a few notches in creating the new Hammered Minnow Spoon. Incredible flash will come from the hammered scale pattern finish as the lure sinks horizontally upon fall. The Hammered...

Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout

The X-Rap is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait" technique or with a...

Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange

Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension capabilities, and speed versatility. The precise lip design and intricately positioned stabilizers are strategically...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...