Lures and Baits

Berkley Essentials Round Ball Jig, White, Size 1/32oz, Qty 8

Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Durable finish. No paint in hook eye for easy, fast line connection.

Northland Butterfly Blade Harness, Snell Gold Shiner

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Northland Butterfly Blade Harness, Snell Cisco Purple

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

Got-Cha Curl Tail Grub Fishing Lure 4", Dark Green/ Silver Flake, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Northern King Mag Trolling Spoon 5/8 oz, 4 1/2"- Fire Frog

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an effective action at a variety of speeds, making it ideal for...

Northland DEEP-VEE Bucktail Jig - 3/8oz - #3/0 Hook - 3 1/4" - 1/Card - White

DEEP-VEE Bucktail Jig - 3/8oz - #3/0 Hook - 3 1/4" - 1/Card - White  

Northland DEEP-VEE Bucktail Jig - 1/4oz - #2/0 Hook - 3" - 1/Card - Sunrise

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism. Dressed with bucktail...

Northland DEEP-VEE Bucktail Jig - 3/8oz - #3/0 Hook - 3 1/4" - 1/Card - Firetiger

DEEP-VEE Bucktail Jig - 3/8oz - #3/0 Hook - 3 1/4" - 1/Card - Firetiger  

Northland Butterfly Blade Harness, #2 Blade, Snell

ightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Williams Wabler spoon 2-1/4" Electric Blue

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Strike King 3 3/4" Rage Swimmer, Green Pumpkin, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Swimmer is perfect when rigged with...

Z-Man TRD Hogz 3" Creature Bait, Drew'S Craw, 6 Pack

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Northland 3" Puppet Minnow, Purple Wonder

The PUPPET MINNOW is the most versatile and deadly swimmin’ lure ever developed for vertical jigging below a boat or ice hole! It is designed with a aerodynamic “air-plane" body, and flies in a semi-circle when jigged, pumped or dropped on a...

Northland 3" Puppet Minnow, Wonderbread

The PUPPET MINNOW is the most versatile and deadly swimmin’ lure ever developed for vertical jigging below a boat or ice hole! It is designed with a aerodynamic “air-plane" body, and flies in a semi-circle when jigged, pumped or dropped on a...

Strike King Rattlin' Rage Craw 4", Watermelon Seed with Red Flake

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Bama Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Berkley Fusion19 Snap Jigs, 2 PK, sz 1/2oz , Firetiger

Features Versatile action jig Cast, snap, retrieve, or vertically jig Dynamic darting action Naturally glides on the Fall Extended bait keeper

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/8oz , Goby

Features Versatile action jig Cast, snap, retrieve, or vertically jig Dynamic darting action Naturally glides on the Fall Extended bait keeper

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/16oz , Goby

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or ice. It can also be fished cast and retrieve for...

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/16oz , Fool's Gold

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or ice. It can also be fished cast and retrieve for...

X Zone 3.75" X-Tube, Green Pumpkin, 8 pk

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for dragging or snap jigging over deep structure...

Yamamoto Swim Senko, 5", Black

This breakthrough bait perfectly unites two of today's top lures - the Senko and a swimbait in one hot product.  

Yamamoto Senko Worm, 5", 10pk, Black

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so...

Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook

3 in one blade bait, perfect for ice fishing or open water.

Lunkerhunt Nose Down Straight Up-Perch 3/8 Oz

Lunkerhunt Nose Down Straight Up Jigs imitate baitfish feeding. Pound them into the silt to draw the attention of nearby fish. Swim or suspend the jib bait for fish that are high in the water column. The Lunkerhunt Nose Down Straight Up features an...

Subzero Gamefish Tip-Up Rig Size 8, 2 Pk

Subzero gamefish Tip-Up Rigs are designed with the finest components. Excellent for Walleye, Bass and Northern Pike Features High flash, hi-vis blades #8 Test high strength braided wire leader Super sharp Matzuo hoooks

Northland Reed-RunnerClassic Tandem Spin Spinnerbait 3/8 Oz, 1/Cd White Shad

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish

Z-Man Trout Eye Jigheads 1/4 oz Chartreuse, 3 Pk

ZMAN Trout Eye Jigheads 1/4 oz Chartreuse, 3 Pk

Z-Man Trout Eye Jigheads 1/4 oz Gold, 3 Pk

ZMAN Trout Eye Jigheads 1/4 oz Gold, 3 Pk

Z-Man Zinkerz 5" Canada Craw, 6 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

Gamakatsu Dropshot Rig, #8, Size 1, 6" Leader NS Black, 3Pk

Each leader is 6' long with the hook tied in the middle using high quality clear mono. NS Black. 3 per pack.

Gamakatsu Dropshot Rig, #8, Size 2, 6" Leader NS Black, 3Pk

Each leader is 6' long with the hook tied in the middle using high quality clear mono. NS Black. 3 per pack.

Gamakatsu Superline Swimbait Jighead, 3/8 oz, 5/0 Hook, Plain, 3/Pack

Until now, you simply couldn’t find a premium, swim bait jig head with a premium Gamakatsu hook. The new Superline Swim Bait Head changes all that. The head profile is streamlined for a natural action. The lifelike eyes exhibit true fear to...

Set The Hook Zaga Craw 2" Watermelon Red, 6 PK

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is overloaded with proprietary BaitFuel attractant, it has...

Set The Hook Zaga Craw 2", Green Pumpkin Chartreuse

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is overloaded with proprietary BaitFuel attractant, it has...

Gamakatsu Dropshot Rig, #6, Size 4, 60" Leader NS Black, 3Pk

Each leader is 6' long with the hook tied in the middle using high quality clear mono. NS Black. 3 per pack.

X Zone 3" Ned Zone, Green Pumpkin Blue Flake, 8pk

3" Ned Zone, Green Pumpkin Blue Flake, 8pk

Keitech Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Northland Cabbage Crusher Jig, 1/2 Oz, #5/0 Hk, 2/Cd, Black

New from Northland Fishing Tackle in 2022 is the Cabbage Crusher Jig.  Like all of the Elite Series family jigs from Northland, the Cabbage Crusher Jig features a premium Gamakatsu hook.  The Cabbage Crusher Jig comes equipped with a heavy...

Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Lucky Willow Algonquin Wobbler 2.75"

Fish Types: Bass, Crappie, Lake Trout, Salmon, Trout

Set the Hook DSSM75 Swimbait 3", Fire Tiger, 8 Pack

The DSSM 75 SwimbaitDesign to kick with minimum forward motion or when retrieved the tail gives the body a nice tight side to side quiver. Great for Drop Shotting and the nose has enough meat to rig it on a football or your favorite jig head without...

Lunkerhunt 1.5" Hive Micro Typhon, 10 Pk, Black

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist...

Lunkerhunt 3" Finesse Craw 8 Pack Bait, Crimson

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Set The Hook 2" Zaga Craw Bait Fuel, Black

The first finesse style craw integrated with BaitFuel, a powerful new scent technology developed in a lab and proven on the water. The Zaga Craw is designed to maximize scent dispersion, the protruding ribs give off subtle vibrations and the tapered claw...