Bill Lewis

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Chrome Green Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Junebug

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Red Coach Dog

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen...

Bucca Brand Trick Shad, 6", Kiwi

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard...

Bucca Brand Trick Shad, 6", Green Gizzard

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard...

Bucca Brand Trick Shad, 6", Pearl Bone

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Cajun Pearl

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Tennessee Shine

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Chrome Black Splatter Back

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Pro-Perch

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Pro-Perch

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome Blank

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...