Ice Fishing

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Shad

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Purple Tiger

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Perch

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Naked

Perfect for customizing your ideal bait!   Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, McGannon Special

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Golen Ticket

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Gold Digger

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Chrome

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Bubbleyum

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Blue Shiner

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Blue Maui

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Antifreeze

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Willy Wonka

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Shad

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Real Teal

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Red Head Wonderbread

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

Celsius Black Ice II Combo, 27", Light

Ultra Light Design: Weighing in at just 27 inches, this rod is perfect for those who prefer a lightweight setup. Durable Construction: Crafted with high-quality materials, the Celsius Black Ice II is built to withstand the rigors of fishing...

Celsius Chill Factor Ice Rod, 24", Light

Celsius Chill Factor Ice Rod, 30", Medium Heavy

Celsius Black Ice II Combo, 24", Ultra Light

Ultra Light Design: Weighing in at just 24 inches, this rod is perfect for those who prefer a lightweight setup. Durable Construction: Crafted with high-quality materials, the Celsius Black Ice II is built to withstand the rigors of fishing...

Celsius C1 Ice Combo, 26", Light, Versi-Flex Tip

Celsius C1 Light Combo 26" Fiberglass Rod Blank Flat fiberglass tip for unmatched feel & visual strike detection Hi-vis tip 4+1BB Aluminium Spool

Celsius Ice Stalker Rod, 38", Heavy

Perfect for using heavier lures to land those cold water monsters. Strong actions and an extended handle make reeling up larger fish from deeper water a breeze. Full Toray Carbon Blank Construction Extreme rod sensitivity with durable superior...

Celsius Auto Tamer Self Hook-setting Rod Holder

Forget having to constantly watch your rods for bites This ice-fishing tip-up watches your rod and sets your hook for you, responding to even the most sensitive bites so you can land more monsters Adjustable to fit rod length, sensitivity and...

Celsius Telescopic Ice Skimmer

The Celsius Telescopic Ice Skimmer is an essential tool for dedicated ice fishermen. Designed by Celsius, this skimmer extends up to 3 feet, providing an impressive reach for clearing ice. Its collapsible design allows it to shrink down to just 21...

Celsius Full Foot Ice Cleats, Large

Experience unparalleled traction on icy surfaces with Celsius Full Foot Ice Cleats. Engineered for durability, these cleats feature robust construction designed from non-slip rubberized material, ensuring reliability in slippery conditions. These rugged...

Celsius Trophy Tamer Tip-Up

Fishing Devotees of all levels of experience need to grab the Celsius Trpothy Tamer Plastic Tip-Up before they get in the boat. This unforgettable Fishing Gear from Celsius, features a heavy duty frame, high visibility base and...

Williams Wabler Lite Spoon, 2-5/8", 1/4 Oz, Electric Blue

The Williams Wabler LITE series offers the classic original Wabler in half the weight. This LITE series is a perfect option for shallow water presentations where you will have the advantage of the proven action of the Wabler and the flash of the precious...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Watermelon

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Silver Honeycomb

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Pink

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Halo Orange

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Williams Medium Wabler Spoon, 2-5/8", 1/2 Oz, Candied Tiger

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Williams Small Wabler Spoon, 2-1/4", 1/4oz, Tiger Clown

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Williams Bully B52 Spoon, 2-5/8", 9/10oz, Burnt Orange

Redesigned from the ground up, the new BULLY is even heavier than the original. It weighs in at 9/10 Oz. Sure to please long distance casters and deep water enthusiasts, angling for; trout, salmon, walleye, bass, striped bass and pike.  Rarely do we...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Firetiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Fire Tiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Zebco Solid Ice Spinning Ice Combo, 28", MH

The Zebco Solid Ice combo is designed for anglers looking for a simple, robust, and effective setup. It offers good sensitivity while retaining the power needed for more aggressive species.

HT Neonz Spinning Ice Combo, 24" M

24" Medium, Ice fishing rod and reel combo 

Zebco Rhino Tough Spinning Ice Combo, 28", MH

The Zebco Rhino Tough Ice Fishing Rod Combo is ready for the coldest of winter adventures. The Rhino Ice spinning combo is equipped with features like, the efficient all-metal gear system that is greased for cold weather use, The reel...

Zebco Roam Ice Combo, 32" M, Pink

The Zebco Roam Ice Spinning Combo pairs a reliable reel with a durable fiberglass rod for dependable performance on the ice without breaking the bank. 1 Piece.Split Handle fiberglass blank.Full handleD-ring line guides.Twist-lock reel seat.Ideal for...

Lew's Speed Spin Ice Spinning Rod Combo, 30" M, MF

Built for serious hardwater anglers, the Lew’s Speed Spin Ice Combo delivers smooth performance, reliable power, and perfectly tuned actions for every species beneath the ice. Each setup features an IM6 graphite rod paired with Lew’s...

Lew's Laser Ice Spinning Rod Combo, 28" M, M

The Lew’s LaserIce Combo is built for smooth, reliable performance on the ice. Its size 15 reel features a 4-bearing system, Zero Reverse one-way clutch, cold-weather lubrication, and an oiled felt multi-disc drag...

Lew's Laser Ice Spinning Rod Combo, 28" MH, M

The Lew’s LaserIce Combo is built for smooth, reliable performance on the ice. Its size 15 reel features a 4-bearing system, Zero Reverse one-way clutch, cold-weather lubrication, and an oiled felt multi-disc drag...

Lew's Laser Ice Spinning Rod Combo, 32" M, M

The Lew’s LaserIce Combo is built for smooth, reliable performance on the ice. Its size 15 reel features a 4-bearing system, Zero Reverse one-way clutch, cold-weather lubrication, and an oiled felt multi-disc drag...

Lew's Speed Spin Spinning Ice Rod Combo, 26" L, MF

Built for serious hardwater anglers, the Lew’s Speed Spin Ice Combo delivers smooth performance, reliable power, and perfectly tuned actions for every species beneath the ice. Each setup features an IM6 graphite rod paired with Lew’s...

Sufix Advance Ice Monofilament, 4lb, 100yd, Clear

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofilament is a combination of HMPE and Hyper CoPolymer™. 50% Lower stretch and UV...