Lures and Baits

Berkley PowerBait MaxScent Tube, 2 1/2", Smoke Silver, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Tube, 2 1/2", Lucky Penny, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Tube, 2 1/2", Goby, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Creature Hawg, 4", Rusty Craw, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent The General, 5", June Bug, 8pk

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck, 8pk

Berkley PowerBait The General, 5.25", Watermelon Candy, 8 Pk

Berkley PowerBait Power Grub, 3", Pumpkinseed, 15 Pk

Berkley PowerBait Power Grub, 3", Chartreuse, 15 Pk

Berkley PowerBait Power Grub, 2", Pumpkinseed, 20 Pk

Berkley PowerBait CullShad, 8", Electric Shad

Berkley PowerBait CullShad, 8", Albino,

Berkley PowerBait Chigger Craw, 4", Okeechobee Craw, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Chigger Craw, 4", GOAT, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley Powerbait Attractant, Crappie, 8 Oz

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.

Clam Leech Flutter Spoon, 1/4oz, Gold

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and...

Clam Leech Flutter Spoon, 1/8oz, Golden Shiner

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and...

Clam Leech Flutter Spoon, 1/8oz, Perch

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and...

Clam Leech Flutter Spoon, 1/8oz, Red Gold

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and...

Clam Leech Flutter Spoon, 1/8oz, Gold

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and...

Berkley Rawler Jig, 3/4oz, Firetiger

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due...

Berkley Rawler Jig, 1/2oz, Firetiger

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due...

Berkley Rawler Jig, 1/2oz, Blue Chrome

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due...

Berkley Bladed Rawler Jig, 3/4oz, Pink Tiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Bladed Rawler Jig, 3/4oz, Gold

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Bladed Rawler Jig, 1/2oz, Perch

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Bladed Rawler Jig, 1/2oz, Pearl White

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Bladed Rawler Jig, 1/2oz, Gold

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Bladed Rawler Jig, 3/8oz, Pearl White

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Bladed Rawler Jig, 3/8oz, Gold

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Rawler Jig, 3/8oz, Blue Chrome

The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due...

Berkley Bladed Rawler Jig, 3/4oz, Blue Chrome

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley PowerBait MaxScent Tube 2 1/2" Green Pumpkin, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley Gulp! Saltwater Swimming Mullet, 4", Glow Orange, 10pk

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design H

Keitech Tungsten Model 1 Ver 2.0 Casting Jig, 3/8 Oz, #3/0 Hook

The Keitech Model I Tungsten Casting Jig has many features not found in your ordinary bass jig. The Tungsten tear drop powder coated head is perfectly balanced; it penetrates cover and does not roll...

Freedom 3.5" Mischief Minnow, Perch

Mischief Minnow 3.5" Floating, Midnight Shad, #6 Gamakatsu Hooks, Black Blade

Freedom 3.5" Mischief Minnow, Golden Shiner

Mischief Minnow 3.5" Floating, Midnight Shad, #6 Gamakatsu Hooks, Black Blade

Freedom 3.5" Mischief Minnow, Midnight Shad

Mischief Minnow 3.5" Floating, Midnight Shad, #6 Gamakatsu Hooks, Black Blade

Northland Gypsi Jig, Pink White, 1/16, 2Pk

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the...

Northland Gypsi Jig, Luminescent, 1/16, 2Pk

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the...

Northland Gypsi Jig, Chartreuse, 1/16, 2Pk

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the...

Northland Gypsi Jig, Bullhead, 1/16, 2Pk

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the...

VMC Luv Bug Jig 1/32 Oz Red Pearl Glow, 2 Pack

The heart shaped tail flaps and waves fish into biting the Luv Bug Jig. Power Gap. 5% Wider Gap than Traditional Jig Hooks. Precision Balanced with 90° Line Tie that Keeps

Northland Slurpies Small Fry Jig, 2", Silver Shiner, 4pk

Effective on crappies, sunfish, perch, bass and trout. Cast or jig around weeds, brush, docks and bridge pilings. Equally deadly fished on bottom or higher in the water column for suspended fish...

Northland Slurpies Small Fry Jig, 2", Super-Glo Sunfish, 4pk

Effective on crappies, sunfish, perch, bass and trout. Cast or jig around weeds, brush, docks and bridge pilings. Equally deadly fished on bottom or higher in the water column for suspended fish...

Keitech Tungsten Model 1 Ver 2.0 Casting Jig, 1/2 Oz, #3/0 Hook, Black

The Keitech Model I Tungsten Casting Jig has many features not found in your ordinary bass jig. The Tungsten tear drop powder coated head is perfectly balanced; it penetrates cover and does not roll...

Rapala CrushCity Ned BLT, 3", Green Pumpkin Chartreuse Pepper, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

Berkley Jack, 1/2 oz, 2.5", Knock Out

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Road Trip

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

NetBait ION 5" Worm, Red Shad, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused...

Keitech Tungsten Model 1 Ver 2.0 Casting Jig, 1/2 Oz, #3/0 Hook, Green PumpkinBlack

The Keitech Model I Tungsten Casting Jig has many features not found in your ordinary bass jig. The Tungsten tear drop powder coated head is perfectly balanced; it penetrates cover and does not roll...

Keitech Tungsten Model 1 Ver 2.0 Casting Jig, 3/8 Oz, #3/0 Hook, Black

The Keitech Model I Tungsten Casting Jig has many features not found in your ordinary bass jig. The Tungsten tear drop powder coated head is perfectly balanced; it penetrates cover and does not roll...