Lures and Baits

Z-Man Diezel Minnowz 4", Firecraw, 5 Pack

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

ZMan Shad FryZ 1.75", Firetreuse, 8 Pk

Features Durable ElaZtech baits won't rip or tear like other plastics Super soft texture means more action Naturally buoyant and lifelike in the water 100% non-toxic and contains no PVC/ Phthalates free Catches crappie bream/bluegill, perch, trout, bass...

ZMan Scented PaddlerZ 4", Beer Run, 5 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

Freedom Ned Heads Green 2/0 Gamakatsu 3/16oz, Black, 3pk

The Freedom Tackle Ned Head matches up with any Ned style soft plastic to deliver tournament-level performance every time you cast. The secret to the FT Ned Head is our proprietary “No-Slide” bait keeper - a double-locking bait keeper...

Strike King Potbelly Spinnerbait, 3/8 oz, Limetreuse

A value priced packaged spinnerbait by Strike King! This spinnerbait comes equipped with a Colorado and Willow blade. The Potbelly uses top quality components to entice strikes and help you catch more fish! Colorado/Willow blades Top quality...

Strike King Red Eyed Special Spinnerbait, 3/8 oz, Firetiger

The bushy-tailed Strike King Red Eyed Spinnerbaits feature a big red eye not only on the head, but on the blade too giving forage-seeking bass an unmistakable target to key on. The Red Eyed's flashy holographic blade is outfitted with a Spin-Eze...

Strike King Red Eyed Special Spinnerbait, 3/8 oz, Chartreuse White

The bushy-tailed Strike King Red Eyed Spinnerbaits feature a big red eye not only on the head, but on the blade too giving forage-seeking bass an unmistakable target to key on. The Red Eyed's flashy holographic blade is outfitted with a Spin-Eze...

Strike King Red Eyed Special Spinnerbait, 3/8 oz, Chartreuse

The bushy-tailed Strike King Red Eyed Spinnerbaits feature a big red eye not only on the head, but on the blade too giving forage-seeking bass an unmistakable target to key on. The Red Eyed's flashy holographic blade is outfitted with a Spin-Eze...

Strike King Red Eyed Mini-King Spinnerbait, 1/8 oz, Firetiger

The Strike King Mini-King Redeyed Special Spinnerbait is a smaller, lighter version of the popular and productive Red Eyed Special. Just what you need when targeting small bodies of water or shallow cover, the Mini-King sports a unique holographic decal...

Freedom Double Willow Silver Spinnerbait 1/2 oz, White Chartreuse

Built using Freedom’s revolutionary hybrid head design, the Freedom Live Action Spinnerbait grabs fishes' attention with a lethal combination of free-swinging action and vivid flash. For maximum movement, the hook on the Freedom Live Action...

Berkley Choppo 90 Lure, 1/2 oz, 3 2/7", Ghost Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 90 Lure, 1/2 oz, 3 2/7", Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 90 Lure, 1/2 oz, 3 2/7", HD Baby Bass

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 120 Lure, 1 oz, 4 1/2", Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 120 Lure, 1 oz, 4 1/2", Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Black Chrome

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", MF Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Maverick

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", HD Rainbow Trout

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", HD Golden Shiner

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", HD Baby Bass

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Choppo 105 Lure, 3/4 oz, 4 1/8", Bone

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Rawler Jig, 1/2oz, Pearl White

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Yamamoto 5" Hinge Minnow, Rainbow Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Green Pumpkin Black Flake, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Green Gizzard, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Pearl White, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Tennessee Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Pro Blue, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Sight Flash, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Electric Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Yamamoto 5" Hinge Minnow, Natural Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Northland Tackle Deep-Vee Bucktail Jig, White, 1/4 OZ

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism. Dressed with bucktail...

Berkley Swamp Lord Popping Hollow Body Frog, Maverick

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp...

Berkley PowerBait MaxScent Tube, 2 1/2", Black Blue Fleck, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology!  Classic Tube Profile: Crafted with an...

Berkley PowerBait Chigger Craw, 4", Watermelon, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Bladed Rawler Jig, 1/2oz, Firetiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Rawler Jig, 1/2oz, Black Gold

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Rawler Jig, 3/8oz, Firetiger

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due to the stainless-steel ball bearing swivel perfectly...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, MF Bluegill

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Bullet Pop 80, 3 1/4'', MF Bluegill

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Rapala CrushCity Mooch Minnow, 3 1/2", Pearl White, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala X-Rap Countdown, 2", 1/8oz, Rainbow Trout

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended...

Berkley Bladed Rawler Jig, 3/4oz, Firetiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

Berkley Triple Minnow Rig Kit, 4", White Shiner

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait...

Berkley Triple Minnow Rig Kit, 4", Electric Shad

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait...

Berkley Triple Minnow Rig Kit, 4", Blue Liner

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead and minnow. Featuring three minnows working in harmony, the Triple Minnow Rig presents a discreet bait...

Berkley Fusion19 Weighted Wacky Head, 1/8oz, Black, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...

Berkley Fusion19 Weighted Wacky Head, 1/16oz, Green Pumpkin, 5pk

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegetation. Each package provides ideal bait recommendations...