Lures and Baits

Savage Gear Savage Blade Double, 8.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so...

Savage Gear Savage Blade Double, 8.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so...

Savage Gear 3D Burbot Tube, 10" 6.7oz, Black Chartreuse

Savage Gear 3D Burbot Tube, 10" 6.7oz, Black Orange Flash

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Baby Duck

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller...

Savage Gear Sucker Flanker, 10", Walleye Glitter

Savage Gear Sucker Flanker, 10", Black Perch

Savage Gear Sucker Flanker, 10", Cisco Glitter

Savage Gear Sucker Flanker, 8", Walleye Glitter

Savage Gear Sucker Flanker, 8", Black Perch

Savage Gear Sucker Flanker, 8", Cisco Glitter

Savage Gear 3D Duck, 6", Yellow Duckling

Based on the scan of a duckling, the 3D Suicide Duck perfectly mimics the profile predatory gamefish have learned to love. With dual Smash Tails, the Suicide Duck draws aggressive game fish in from...

Berkley Rawler Jig, 3/4oz, Pearl White

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due...

Berkley Rawler Jig, 3/4oz, Blue Chrome

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due...

Berkley Rawler Jig, 3/4oz, Black Gold

The Berkley Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due...

Berkley Rawler Jig, 3/8oz, Pearl White

The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek due...

Berkley Bladed Rawler Jig, 1/2oz, Pink Tiger

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, White/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, White/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, White Chartreuse/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, White Chartreuse/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Shad Spawn/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow, Shad Spawn/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Pretty One/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Double-Willow, Fire Craw/Gold + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Bladed Rawler Jig, 1/2oz, Blue Chrome

The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig...

Berkley Power Blade Standard Spinnerbait, 3/8 oz, Colorado Willow,BL Special/Black Nickel + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, White Chartreuse/Silver + Gold

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, Shad Spawn/Gold + Silver

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, Pretty One/Gold + Silver

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, Fire Craw/Gold + Gold

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need...

Berkley Swamp Lord Popping Hollow Body Frog, Copperhead

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio,...

Berkley Swamp Lord Hollow Body Frog, Maverick

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up...

Berkley Swamp Lord Hollow Body Frog, Copperhead

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up...

Berkley Swamp Lord Hollow Body Frog, Bone

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Chartreuse Pearl

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Blue Frost

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Black Brass

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other...

Berkley Jointed Fishing Lure, 2 3/4", Slick Purple Bengal

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of...

Berkley Jointed Fishing Lure, 2 3/4", Purple Tiger

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of...

Berkley Jointed Fishing Lure, 2 3/4", Kock Out

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of...

Berkley Ripfish, 3.5", 3/4oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 3.5", 3/4oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 3.5", 3/4oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, Blue Chrome

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Screamin' Choppo, 4.3" 110, MF Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo...

Berkley Screamin' Choppo, 4.3" 110, Ghost Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, White/Silver + Gold

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need...

Berkley Jointed Fishing Lure, 2 3/4", Firetail Hot Perch

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of...

Berkley PowerBait MaxScent Tube, 2 1/2", Watermelon Red, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Tube, 2 1/2", Smoke Silver, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...