Lures and Baits

Northland Smeltinator Jig, 1/8Oz, 3/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 2/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Mimic Swim Jig, 3/8 Oz, 4/0 Hook, Walleye, 2 Pack

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy...

Mister Twister 4" Twister Tail Neon Pink Flake, 10 Pack

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. It's ideal for all game fish. The color selection is nothing short of tremendous...

SteelShad Bottom Blade, 3/8 oz, Starry Night

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Lavender Shad

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Tennessee Shine

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Gold

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Silver

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Spot Remover with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Bubble Gum Pink with Pink Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, White Chartreuse with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Tennessee Shad with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Mouse with Nickle Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Black with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Black with Black Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, White with Nickle Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Bucca Brand Trick Shad, 6", Kiwi

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as its larger cousin, the Bucca Brand Trick Shad...

Bucca Brand Trick Shad, 6", Green Gizzard

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as its larger cousin, the Bucca Brand Trick Shad...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Pro Green Gizzard Clear

The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore. Available in 3...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Cajun Pearl

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Tennessee Shine

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore...

Bill Lewis Zig Zag, 1.5", Oyster

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another...

Bill Lewis Zig Zag, 1.5", Sneaky Shad

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another...

Bill Lewis Zig Zag, 1.5", Chrome Black Back

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Chrome Black Splatter Back

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but now with a tighter pitch. Featuring a...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Chrome Blue Splatter Back

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but now with a tighter pitch. Featuring a...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Pro-Perch

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but now with a tighter pitch. Featuring a...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Pro-Perch

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive hammering action during retrieval that not only rocks the...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome Shad

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome Blank

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome BH Wonderbread

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Gold Muffin

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Pro-Perch

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Purple Tiger

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Clown Nova

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark and Jake Romanack! The PWCL distinguishes itself with its...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Cotton Candy Craw

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Plain

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Big Bite Baits Tour Toad Buzzbait 1/4 Oz Chartreuse Blade/ Green Pumpkin Opaque Chartreuse Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of the Tour Toad with the fish-attracting power of a...

Keitech Swing Impact, 3.5", Scented, Green Pumpkin Magic, 8 Pk

The Keitech 3.5-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve...

Keitech Swing Impact, 3.5", Scented, Fire Craw, 8 Pk

The Keitech 3.5-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve...

Berkley Jack Lipless Crankbait, 3.1", Ghost Red Gill

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

BaitFuel NanoSnak Crappie Bait, 2", Blue Grass, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie Series is designed to...

BaitFuel NanoSnak Crappie Bait, 2", Monkey Milk, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie Series is designed to...

BaitFuel NanoShad Crappie Bait, 2", Monkey Milk, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie Series is designed to...

BaitFuel NanoSwim Crappie Bait, 2", Pearl White, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie Series is designed to...

BaitFuel NanoSwim Crappie Bait, 2", Threadfin Shad, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie Series is designed to...