Rapala

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Hot Copper Green Shad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The...

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Chartreuse Rootbeer Crawdad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The...

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Classic Craw

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The...

Rapala X-Rap Peto, 8", 2-7/8 oz, Peacock

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly...

Rapala X-Rap Peto, 8", 2-7/8 oz, Live Rainbow Trout

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly...

Rapala X-Rap Peto, 8", 2-7/8 oz, Blue Ghost

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 1/2 oz, Pink Tiger UV

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Moldy Fruit

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Juicy Lucy

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Black Wonderbread

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 1/2 oz, Pure Chrome

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a...

Rapala Deep Down Husky Jerk 10, 4", 3/8 oz, Purple Clown

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Deep Down Husky Jerk 10, 4", 3/8 oz, Olive Ghost

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Ultra Light Minnow, 1 1/2", 1/8oz, Silver Blue

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 1 1/2", 1/8oz, Rainbow Trout

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 1 1/2", 1/8oz, Chrome

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Voodoo Haze

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Juicy Lucy

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Glow Pink Squirrel

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Shad Rap Crankbait, 1 1/2", 1/8oz, Black Wonderbread

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Shad Rap Crankbait, 3 1/8", 3/8oz, Juicy Lucy

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Husky Jerk 10, 4", 3/8 oz, Gold

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Redfire Crawdad

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Gold

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Head Spin

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Voodoo Haze

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 14, 5 1/2", 5/8 oz, Black Wonderbread

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Shad Rap Crankbait, 2 3/4", Glow Pink Squirrel

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Shad Rap Crankbait, 2 3/4", Green Tiger UV

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Shad Rap Crankbait, 2 3/4", Purple Tiger UV

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Shad Rap Crankbait, 2 3/4", Black Wonderbread

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala Shad Rap Crankbait, 2 3/4", Crawdad

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala X-Rap Countdown, 2", 1/8oz, Rainbow Trout

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Road Trip

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Fruit Bowl

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Chartreuse Shad, Sinking

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin Rap 06, 2 1/2", 1/2 oz, Lipless, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala X-Rap Jerkbait, 4", 7/16 oz, Yellow Perch, Suspending

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Yellow Perch

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift...

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Mossback Shiner

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Silver

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Orange Tiger UV

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle...

Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally...

Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout

The X-Rap is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be...

Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or...

Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...