Fishing

Luhr Jensen Cowbell Lake Troll, 38", Blue Reflex

The Cowbell is our most popular lake troll and perhaps the most productive troll in the world. Its unique blade design produces an awesome fish-calling vibration while Luhr-Jensen premium plating...

Luhr Jensen Cowbell Lake Troll, 38", Hammered 50/50 Brass/Nickel Slant

The Cowbell is our most popular lake troll and perhaps the most productive troll in the world. Its unique blade design produces an awesome fish-calling vibration while Luhr-Jensen premium plating...

Luhr Jensen Dipsy Diver "O" Rings, #3, Assorted 4 Pack

Dipsy Diver® Rings provide more surface area to standard and magnum sized Dipsies, offering increased dive depth and greater flexibility within the trolling spread. Multiple colors allow for the...

VMC Ned Rig Jig, 1/8 Oz, #1/0 Hook, Green Pumpkin, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.

VMC Ned Rig Jig, 1/4 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.

VMC Ned Rig Jig, 1/4 Oz, #1/0 Hook, Black, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.

VMC Ned Rig Jig, 1/8 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.

VMC Ned Rig Jig, 1/8 Oz, #1/0 Hook, Black, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Green Pumpkin, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Black, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.

VMC Split Ring, #7, 40lb, 4 Pack

Stainless steel construction with black nickel finish. Tapered ends minimize unwanted abrasion with knots & line.

VMC Split Ring, #6, 33lb, 5 Pack

Stainless steel construction with black nickel finish. Tapered ends minimize unwanted abrasion with knots & line.

VMC Split Ring, #3, 22lb, 10 Pack

Stainless steel construction with black nickel finish. Tapered ends minimize unwanted abrasion with knots & line.

VMC Rolling Swivel, #12, 20lb, 10 Pack

Premium brass construction with a black nickel finish. Eliminates line twist. Premi

VMC Black Stainless Steel Rolling Swivel, #8, 80lb, 10 Pack

Black Stainless Steel Rolling Swivel has a stainless steel rings & body and is saltwater ready. Helps eliminate line twist.

VMC Rolling Swivel, #3, 100lb, 10 Pack

Premium brass construction with a black nickel finish. Eliminates line twist. Premi

VMC Duolock Snap Swivel, #10, 20lb, 5 Pack

Premium stainless steel snap with brass construction swivel with a black nickel finish. Eliminates line twist.

VMC Crossover Ring, 8mm, Clear, 10 Pack

The VMC® Crossover Rings™ have a dual-channel hood which allows for either Neko or Wacky style rigging. The innovative design of the VMC Crossover Rings when used with the VMC Crossover Pliers™...

VMC Hybrid Swimbait Jig, 1/4 Oz, #2/0 Hook, Gizzard Shad, 4 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits.

VMC Neko Rigging Kit, 19 pc

The VMC Neko Kit is a 19-piece starter kit designed to furnish anglers with everything they need to throw Neko rigged soft baits for bass. The kit has all the hooks and weights you need for a Neko...

VMC Hybrid Swimbait Jig, 3/8 Oz, #3/0 Hook, Natural, 3 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits.

VMC Hybrid Swimbait Jig, 3/8 Oz, #3/0 Hook, Gizzard Shad, 3 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits.

Rapala Deep Down Husky Jerk 12, 4.75", 8-19', Glass Minnow

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Deep Down Husky Jerk 10, 4", 7-16', Silver Blue

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Deep Down Husky Jerk 10, 4", 7-16', Glass Purple Perch

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Husky Jerk 10, 4", 4-8', Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 10, 4", 4-8', Helsinki Shad

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4.75", 4-8', Glass Purple Sunfire

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 8-13', Firetiger

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 8-13', Silver Shad

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a...

Rapala Dives-To Series Crankbait, 2.25", 10', Demon

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Rapala Dives-To Series Crankbait, 2.25", 10', Caribbean Shad

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Rapala Dives-To Series Crankbait, 2.25", 10', Hot Mustard

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Rapala Dives-To Series Crankbait, 2.25", 10', Bluegill

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Purpledescent

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Firetiger

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Clown

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts...

Rapala X-Rap Otus, 9.75", 3-3/16 Oz, Hot Pike

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and...

Rapala Husky Jerk, 3 1/8", 4-6', Moldy Fruit

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk, 3 1/8", 4-6', Juicy Lucy

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk, 3 1/8", 4-6', Head Spin

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Voodoo Haze

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Ultra Light Minnow, 2.5", 2-3', Yellow Perch

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 2.5", 2-3', Rainbow Trout

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 2.5", 2-3', Firetiger

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 1.5", 2-3', Shad

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 1 1/2", 2'-3', Gold

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala OG Big Rocco Crankbait, 2.75", 6', Dark Brown Crawdad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Big Rocco® 6...

Rapala OG Big Rocco Crankbait, 2.75", 6', Bream

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Big Rocco® 6...

Rapala OG Big Rocco Crankbait, 2.75", 6', Bruised Citrus Shad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Big Rocco® 6...