Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating MSRP: Now: $17.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $52.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad MSRP: Now: $44.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $42.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook MSRP: Now: $21.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $14.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare
Quick view Details Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe MSRP: Now: $5.89 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVD1.5HK-900 Strike King KVD Squarebill 1.5 Hard Knock, Fire Craw MSRP: Now: $8.29 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HC6XDHK Strike King Pro Model 6XD Hard Knock Crankbait, 1 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDS2.5 Strike King Square Bill 2.5, 5/8 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HC4 Strike King Pro Model Series 4 Crankbait MSRP: Now: $7.29 Choose Options Compare Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HC3 Strike King Pro Model Series 3 MSRP: Now: $7.29 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: XR10PGH Rapala X-Rap Jerkbait, 4", 7/16 oz, Purple Ghost MSRP: Now: $17.49 Add to Cart Compare Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Add to Cart Compare Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral... MSRP: Now: $13.95 Choose Options Compare Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,... MSRP: Now: $14.95 Choose Options Compare Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $17.95 Choose Options Compare Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $18.95 Choose Options Compare Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its... MSRP: Now: $15.95 Choose Options Compare Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: RPR05 Rapala Rippin Rap 05, 2", 5/16 oz, Lipless, Variable Running Depth, VMC #8 and #10 Hooks The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Choose Options Compare Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: 0140-0953 Rapala J11GFR Jointed Minnow, 4 3/8", 5/16 oz, Gold Fluorescent Red, Floating With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the... MSRP: Now: $17.95 Add to Cart Compare Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Innovations | sku: 07007 Musky Innovations Magnum Swimming Dawg 11" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Innovations | sku: 07004 Musky Innovations Magnum Swimming Dawg 11" Whitefish Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $52.95 Add to Cart Compare Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Innovations | sku: 07105 Musky Innovations Regular Swimming Dawg 8" Pickle Back Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Mania | sku: J10-872 Musky Mania Jake Big 10" Silver Shad Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it... MSRP: Now: $44.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $42.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Northland | sku: RBE6 Northland Rumble Beast 1 1/2 oz 5.25" #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body... MSRP: Now: $21.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $14.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $14.95 Choose Options Compare
Quick view Cotton Cordell | sku: C3811 Cotton Cordell 2" Gay Blade, Smoke Joe The Cotton Cordell Gay Blade is designed with a flathead which sends a tight pulsating wiggle that mimics a wounded baitfish. It also has dual line-tie holes that let you work it like a vibrating bait or jigging spoon. Great for white bass, spotted bass... MSRP: Now: $5.89 Add to Cart Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view