Hard Bait

Berkley Flicker Shad 1 1/2" 1/8 Oz, Chartreuse Pearl

The Berkley Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Berkley Warpig Lipless Crankbait, 3" Bleeding Shiner

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Max Diving Depth, 28', Hook Size 4, Pink Lemonade

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Storm Hot 'N Tot MadFlash 05 Ghost Wonder Bread UV

Classic Hot ‘N Tot searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC premium black...

Rapala Shadow Rap Lure, 3 1/2", 3/8 oz, Blue Ghost

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Yellow/Coach Dog, Floating

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Luhr Jensen Kwikfish Xtreme Non-Rattle Trolling Crankbait, 3 3/8", Fluorescent Red Fire

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Luhr Jensen Hot Shot Non-Rattle Trolling Crankbait, 2 11/16", 1/4 oz, Silver, Floating

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving bill and quick, wide and aggressive action, the Hot...

Rapala X-Rap Jerkbait, 4", 7/16 oz, Yellow Perch, Suspending

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

13 Fishing Jabber Jaw Deep - Hybrid Squarebill 2.3" 1/2oz 7-9' Day Old Guac

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance as it bangs side to side. Introduce...

Storm Original Mag Wart 07 2 3/4" 3/4 Oz Phantom Green Crayfish

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Moss Back Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Phantom Peanut Butter Jelly Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Green Crawdad

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Gold Chrome

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Blue Smelt

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Crazy Steel

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Vibrato Jigging Bait, 2 5/8" 1oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Stealth Shad

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Wakasagi

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Prime Time

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Crazy Steel

eatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Blue Smelt

Musky Mania Jake Big Minnow Lure 10" 4.2 oz Holoform Golden Shiner

It’s narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to swim upright. The...

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Flash Fire Perch

The Jake is a classic big fish musky lure. It’s narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as...

Luhr Jensen Kwikfish K14X/Rattle (4-1/4") Blazin' Green UV

Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout, the middle...

Luhr Jensen Kwikfish Rattle Trolling Crankbait, 5 9/16", Grinch

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Berkly Finisher 9 Jerkbait, 3.5", Sunset 84

The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong way to...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Gold Black Splatter With Orange Belly

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive hammering action during retrieval that not only rocks the...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, MF Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Crackle Clown

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Foxy Shad

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Gold Rogue

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Chrome Blue Back Orange Belly

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Freedom Tackle Mischief Minnow 4.5" Floating, Golden Shiner, #4 Gamakatsu Hooks, Gold Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Freedom Tackle Mischief Minnow 4.5" Floating, Blue Clown, #4 Gamakatsu Hooks, Silver Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Clown

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Bomber Long A Minnow Jerkbait 4.5", 1/2ox, Chart Fl/ Blue Bk-Orange

Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger.

Bomber Long A Minnow Jerkbait 4.5", 1/2 oz, Chartreuse Flash/Orange Belly

Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger.

Bomber Long A Minnow Jerkbait, 4 1/2, 1/2 oz, Gold Chrome Orange Belly

This would have to be one of the best known lures for catching big Barra! The Gold Bomber is the go to lure in fresh or salt water Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same...

Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Chromeom/Black/Orange

Features Bomber Fishing Lures Convincing Crankbaits Minnows And More Diving Depth: 4 - 8 Feet Species: All Freshwater Game Fish Technique: Cast And Retrieve With Erratic Action Simulating A Wounded Baitfish. For Best Resultes, Use A Double Loop Knot...

Z-Man ChatterSpike, 4.5", Pearl, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Chartreuse/White, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Electric Shad, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Hot Snakes, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", The Deal, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Mach Baits Sprayin' Shad 11/16 Oz, Ghost Gill

The unique open gill design of the Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper. Works great in ponds,...

Mach Baits Sprayin' Shad 11/16 Oz, Ghost Perch

The unique open gill design of the Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper. Works great in ponds,...

Mach Baits Sprayin' Shad 11/16 Oz, Sexy Shad 2.0

The unique open gill design of the Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper. Works great in ponds,...