Hard Bait

Berkley J-Walker 120 Top Water Bait, 4 3/4'', Ghost White

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has...

Berkley J-Walker 100 Top Water Bait, 4'', Blue Bullet

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has...

Berkley J-Walker 100 Top Water Bait, 4'', CJ Shad

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has...

Berkley J-Walker 100 Top Water Bait, 4'', Baby Bass

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has...

Z-Man 4" Hellraizer, Golden Boy

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Purple Tiger

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Candy Crush

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Clown

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

Bomber Magnum Long A Minnow, 7", 1 1/2 oz, Silver Flash/Red Head

Features a 350,000-modulus polycarbonate (pc logo) body set that boasts a tensile strength of 70 MPa (10,200 lbs/ square inch) and a puncture resistance factor of (1,200lbs of hydraulic force)...

Berkley Jack Lipless Crankbait, 2.5" Jester

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 3.1", Purple Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.75", Purple Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Z-Man 5" Hellraizer, Golden Boy

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 5" Hellraizer, Chartreuse Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 5" Hellraizer, Ghost Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 4" Hellraizer, Chartreuse Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 4" Hellraizer, Ghost Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 4" Hellraizer, Bone

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

SteelShad Bottom Blade, 3/8 oz, Lavender Shad

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

SteelShad Bottom Blade, 3/8 oz, Tennessee Shine

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

SteelShad Bottom Blade, 3/8 oz, Gold

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

SteelShad Bottom Blade, 3/8 oz, Silver

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

Bucca Brand Trick Shad, 6", Kiwi

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as...

Bucca Brand Trick Shad, 6", Green Gizzard

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as...

Bucca Brand Trick Shad, 6", Pearl Bone

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Pro Green Gizzard Clear

Bill Lewis Depth Strike Twitchbait, 1/2oz, Cajun Pearl

Bill Lewis Depth Strike Twitchbait, 1/2oz, Tennessee Shine

Bill Lewis Zig Zag, 1.5", Oyster

Bill Lewis Zig Zag, 1.5", Sneaky Shad

Bill Lewis Zig Zag, 1.5", Chrome Black Back

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Chrome Black Splatter Back

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Chrome Blue Splatter Back

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Pro-Perch

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Pro-Perch

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome Blank

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome BH Wonderbread

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Gold Muffin

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Pro-Perch

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Purple Tiger

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Clown Nova

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Cotton Candy Craw

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Plain

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive...

Berkley Jack Lipless Crankbait, 3.1", Ghost Red Gill

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Finisher Glide Bait, Sinking, 3.5", 3/4oz, Perch

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to...

Berkley Bullet Pop 80,3 1/4'', Size 4 Fusion19 treble, Bone

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Bullet Pop 80, 3 1/4'', Black Chrome

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Fruit Bowl

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Chartreuse Shad, Sinking

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin Rap 06, 2 1/2", 1/2 oz, Lipless, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.