Hard Bait

Berkley SlapGill 80, 3.1", 3/5oz, White Gill

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Phantom Gill

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Midnight Hammer

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Female Gill

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Chrome Shad

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Crappie

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley Vibrato Jigging Bait, 2-1/2", 3/4oz, Nat White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/2", 3/4oz, Nat Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/2", 3/4oz, Fire Tiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/2", 3/4oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/4", 1/2 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Ghostescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Natural Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Ghostescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Fire Tiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1.5 ", 1/8oz, Nat Shiner

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Ripfish, 2.75", 3/8oz, Wakasagi

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, Viking Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, Prime Time

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, Kock Out

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, Jester

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, Ghost Sexy Shad

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

Berkley Ripfish, 2.75", 3/8oz, French Pearl

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Holographic

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, McGannon Special

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Macho Man

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Laffy Taffy

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Jolly Rancher

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Hottie

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Hard Lemonade

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Hunke Hammer

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Golden Ticket

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Firetiger

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Franekstein

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Electric Lady

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Chrome

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Blue Shiner

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Blue Maui

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Atomic Shad

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Aquaman

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Antifreeze

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Macho Man

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Golden Ticket

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Perch

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Shad

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Wonderbread

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Purple Tiger

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does:...