Lures

Set The Hook Zaga Craw 2" Watermelon Red, 6 PK

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is overloaded with proprietary BaitFuel attractant, it has...

Set The Hook Zaga Craw 2", Green Pumpkin Chartreuse

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is overloaded with proprietary BaitFuel attractant, it has...

Gamakatsu Treble Stinger Rig, Wire Leader, NS Black, Size 8, 3 per Pack

Made with a premium Gamakatsu Treble Hook for enhanced hooking capabilities, it also features coated steel wire that is machine crimped and then dipped in a black rubberized coating to provide a stealthy presentation and increased durability as well. The...

Gamakatsu Dropshot Rig, #6, Size 4, 60" Leader NS Black, 3Pk

Each leader is 6' long with the hook tied in the middle using high quality clear mono. NS Black. 3 per pack.

Gamakatsu Superline Swimbait Jighead, 1/2 oz, 5/0 Hook, Plain, 3/Pack

  Until now, you simply couldn’t find a premium, swim bait jig head with a premium Gamakatsu hook. The new Superline Swim Bait Head changes all that. The head profile is streamlined for a natural action. The lifelike eyes exhibit true fear...

Gamakatsu Bottom Knocker Lead Head Jig, Offset EWG Z Bend Size 1/0 Worm Hook, 4 PK

  Anglers on the other side of the “big pond” have been boasting about the advantages of using an offset bottom knocker for many years now. We put them in the hands of several of our most trusted pros and tackle testers in the U.S...

Gamakatsu Finesse Jig Head, Recessed Eye, Ned Style, NS Black Offset EWG Z Bend 1/0 Worm Hook, 4 Pk

  If you’re a Ned rigger, you probably haven’t seen this before: An offset eye, countersunk into the jig head, with a premium forged steel Gamakatsu hook. Well, now you have. Reduce time rigging and spend more time fishing. This...

Z-Man Diezel Minnowz 4", 5 Pack

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

X Zone 3" Ned Zone, Green Pumpkin Blue Flake, 8pk

3" Ned Zone, Green Pumpkin Blue Flake, 8pk

Keitech Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Freedom Swimbait Heads - Chart Shad 1/4oz 4/0 Gamakatsu

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait...

Berkley Vibrato Jigging Bait, Slow Flutter on Fall, Enhanced Cosmetics,2 1/2" 3/4 oz two treble Hooks

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, Slow Flutter on Fall, Enhanced Cosmetics, 2 1/4", 1/2oz two treble Hooks

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, Slow Flutter on Fall, Enhanced Cosmetics, 1 3/4",1/4oz two treble Hooks

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley PowerBait Pre-rigged Atomic Teaser 1/16oz, 3 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Northland Mimic Swim Jig, 3/8 Oz, 4/0 Hook, 2 Pack

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy...

Northland Bro Bug Spoon 1/Cd 1/8oz

The new Bro Bug Spoon. Each pack contains one (1) Bro Bug Spoon per card.  Features The slender, tapering profile assists its quick fall. Bulging 3D eyes show up on electronics better. Tapered body allows for more hook gap and secure hooksets.

Northland Bro Bug Spoon 1/Cd 1/16oz

The new Bro Bug Spoon. Each pack contains one (1) Bro Bug Spoon per card.  Features The slender, tapering profile assists its quick fall Bulging 3D eyes show up on electronics better Tapered body allows for more hook gap and secure hooksets

Northland Slurpies Small Fry Jig, 1 1/2", 1/32 oz, Sz 6 Hook, Glow Perch, 1/Pack

Effective on crappies, sunfish, perch, bass and trout. Cast or jig around weeds, brush, docks and bridge pilings. Equally deadly fished on bottom or higher in the water column for suspended fish. Quiver rodtip to activate tentacles on tantalizing teaser...

Northland Gypsi Jig 1/32 Oz, 2/Cd

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom...

Northland Gypsi Jig 1/64 Oz, 2/Cd

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom...

Northland Impulse Rigged Mayfly 1/32 oz, 2 Rigged and 3 Tails

Perch, crappie or sunfish can resist this tempting, pre-rigged panfish treat. Deadly through the ice and in open-water panfish action. Fish with a gentle rise and fall to attract attention, but then settle down and subtly quiver the ultra-sensitive,...

Northland Shimmering Forage Minnow Fry #8 Hook, 2 Card

The Forage Minnow Fry mimics a juvenile panfish to catches perch, sunfish, crappies, walleyes and trout. The flat body generates an erratic action when vertically jigged, while the extended hook shank is ideal for tipping with soft plastics such as the...

Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook

This shallow-diving crankbait diving depths for the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. This tight action...

Northland Cabbage Crusher Jig, 3/8 Oz, #5/0 Hook, 2/Cd

New from Northland Fishing Tackle in 2022 is the Cabbage Crusher Jig.  Like all of the Elite Series family jigs from Northland, the Cabbage Crusher Jig features a premium Gamakatsu hook.  The Cabbage Crusher Jig comes equipped with a heavy...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral...

Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,...

Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Lucky Strike Canoe Wobbler Spoon 6.5", Fire Tiger

Made of brass. Wide wobble action. Excellent trolling lure.

Keitech Tungsten Model II Football Jig, 1/4 oz, Black

The Keitech Model II Tungsten Football Jig is designed for deepwater jig fishing. The tungsten compound head is 30% harder than lead and extremely sensitive. The hand-tied 100 strand skirt is produced from Keitech's exclusive SR-40 silicone. This...

Set the Hook DSSM75 Swimbait 3", Fire Tiger, 8 Pack

The DSSM 75 SwimbaitDesign to kick with minimum forward motion or when retrieved the tail gives the body a nice tight side to side quiver. Great for Drop Shotting and the nose has enough meat to rig it on a football or your favorite jig head without...

Lunkerhunt 1.5" Hive Micro Typhon, 10 Pk, Black

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist...

Lunkerhunt 3" Finesse Craw 8 Pack Bait, Crimson

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Set The Hook 4.5" Flat Sided Shad 8 Pk With Bait Fuel

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook 3.5" Flat Sided Shad 10 Pk With Bait Fuel

Designed to be the ultimate dropshot bait, the NetBait BaitFuel Flat Sided Shad has all the right features to overcome challenging conditions and bring big bites to your line. The nose of the Flat Sided Shad is molded with a bulky head that makes it...

Freedom Ned Heads Green 2/0 Gamakatsu 3/16oz

The Freedom Tackle Ned Head matches up with any Ned style soft plastic to deliver tournament-level performance every time you cast. The secret to the FT Ned Head is our proprietary “No-Slide” bait keeper - a double-locking bait keeper...

Freedom Ned Heads Green 2/0 Gamakatsu 3/32oz, Black

The Freedom Tackle Ned Head matches up with any Ned style soft plastic to deliver tournament-level performance every time you cast. The secret to the FT Ned Head is our proprietary “No-Slide” bait keeper - a double-locking bait keeper...

Freedom Swimbait Heads 2/0, 1/8 oz, 3 Pk

Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or off on short strikes! Each Gamakatsu hook is integrated into...

Freedom Swimbait Heads 4/0, 3/8 oz, 3 Pk

Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or off on short strikes! Each Gamakatsu hook is integrated into...

Freedom Swimbait Heads 2/0, 1/4 oz, 3 Pk

Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or off on short strikes! Each Gamakatsu hook is integrated into...

Freedom Swimbait Heads 2/0, 3/16 oz, 3 Pk

Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or off on short strikes! Each Gamakatsu hook is integrated into...

Freedom Swimbait Heads 4/0, 1/2 oz, 3 Pk

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait...

Snag Proof Hollow Body PHAT Frog, 5/8 oz

Perfect is exactly what we do and we've taken Froggin' perfection to the next level with the ALL NEW Snag Proof Phat Frog  Features WATER EVAC SYSTEM: designed to naturally expel any water infiltration while the frog is being fished for unbeatable...

Freedom Hammered Minnow Spoon, 3/32 oz

Freedom Tackle has taken its highly successful Minnow Spoon and kicked it up a few notches in creating the new Hammered Minnow Spoon. Incredible flash will come from the hammered scale pattern finish as the lure sinks horizontally upon fall. The Hammered...

Freedom Turn Back Shad Vertical Jig 3/16oz, 1 5/8", Silver Chartreuse

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Turn Back Shad Vertical Jig 3/32oz, 1 1/4", Silver Chartreuse

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod, the lure will dart off in random directions, turn...

Freedom Hammered Minnow Spoon Changeable Hooks, 3/8 oz, 2.25"

FREEDOM Tackle has taken its highly successful Minnow and kicked it up a few notches in creating the new Hammered Minnow. Incredible flash will come from the hammered scale pattern finish as the lure sinks horizontally upon fall. The Hammered Minnow...