Lures

Celsius Stunner Jig 1/16oz Starlight

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Williams Small Wabler Spoon 2-1/4" 1/4oz On Rack Silver/Gold Nu-Wrinklen NO HOOK

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

AHI Assault Diamond Jig 1oz Silver Flash

This new bait has all the benefits of a standard diamond jig but with added enhancements designed to improve both performance and durability. Ahi jigs make use of a thicker gauge loop at both ends for extra strength. The hook end has welded rings while...

Freedom Sim Shad Perch 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Bluegill 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Blue Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Purple Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Dark Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Light Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Green Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Silver Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn...

Freedom Turnback Shad Vertical Jig 1 5/8" 3/16oz Fire Tiger Glow UV

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn...

Northland Reed Runner Magnum Spinnerbait 1 Oz, 1/Cd White Bass

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Reed Runner Magnum Spinnerbait 1 Oz, 1/Cd Sunrise

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Tackle Buck-Shot Coffin Spoon - Super Glow Exo Red

The NEW Buck-Shot® Coffin Spoon is available in 4 sizes: 1/8 oz, 3/16 oz, 1/4 oz, and 3/8 oz. Featuring 12 distinct fish-catching colors, including glow, UV and metallic patterns, as well new in-demand patterns being released in...

Northland Buck-Shot Coffin Spoon -1/Cd - 1/4oz - UV Firetiger

Northland Buck-Shot Coffin Spoon -1/Cd - 3/8oz - UV Glo Perch

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Yellow Perch

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical...

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Mossback Shiner

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical...

Strike King Mr. Crappie Slab Slanger 2.25", 15pk, Refrigerator White

This 2 1/4 inch crappie killer, the Mr. Crappie Slab Slanger, is designed to catch monster slabs in heavy cover. Designed with a ribbed body and a spde tail for vertical jigging, casting or pitching. It also has a secret pocket for crappie scents.

Northland Buck-Shot Rattle Spoon - 1/Card - 1/8Oz - #8 Hook - Super-Glo Exo Blue

Northland Buck-Shot Coffin Spoon- 1/8oz - UV Glo Perch

Gotta have a hook…why not use it? The Northland Fishing Tackle Buck-Shot® Coffin Spoon is a great choice when the water under the ice is dark or murky, because it's probably the loudest, fish-callingest jigging spoon you've ever fished. The...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Silver

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for strikes from all sides. Center treble helps hook the slow...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Orange Tiger UV

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for strikes from all sides. Center treble helps hook the slow...

Pautzke Fire Dye 4 oz, Red

High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal to attack all water conditions. Ideal for eggs, herring, shrimp, prawns, minnows, sardines, anchovies and...

Pautzke Crab & Shrimp Fuel, 32 oz

Features The most effective new scent for all species of shellfish that anglers throughout the West Coast fish for Has the pure essence of our Balls O' Fire salmon eggs Easy to use and deadly effective Foundation is boosted with a proprietary mix of...

HT Jig-A-Whopper Lazer Rocker Minnow 1/4 oz, Green Perch Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/4 oz, Chartreuse Orange Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Silver Lime

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Green Perch Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Chartreuse Orange Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

Freedom Swimbait Heads, 1/4 Oz 4/0 Gamakatsu, Pearl, 3 Pack

Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or off on short strikes! Each Gamakatsu hook is integrated into...

Gamakatsu Under Spin Head, Size 4/0, 1/4oz, 1 per Pack

  The Under Spin Head features Gamakatsu Heavy Cover 60-degree hook. The heavy wire and wide gap design of the Heavy Cover gives anglers a better hook up ratio and retention when using bulky swim baits. Ideal for heavy braid or fluorocarbon line...

Gamakatsu Superline Swimbait Jighead, 3/16 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 3/16 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/8 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/8 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/4 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/4 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Round 26R Weedless Jig, 2/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/16oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/16oz

Gamakatsu Round 26R Weedless Jig, 3/0-3/16oz

Gamakatsu Round 26R Weedless Jig, 3/0-3/16oz

Gamakatsu Round 26R Weedless Jig, 3/0-1/4oz

Gamakatsu Round 26R Weedless Jig, 3/0-1/4oz

Gamakatsu Round 26R Weedless Jig, 4/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 4/0-1/2oz

Yamamoto 5" Senko Fire Craw, 10 Pack

5" Senko Fire Craw (10 Pack)

Lucky Strike Devil Bait, 3" 16 Gr, Perch Nickel

These Devil Baits are made of Steel that are Nickel or Gold plated and available in over 50 different finishes.

Berkley PowerBait Pre-Rigged Atomic Teasers 1/32oz, Cricket Head

Berkley® PowerBait® Pre-Rigged Atomic Teasers have an elongated tail protruding from the tube to drive fish wild. All are hand dipped to offer the most vibrant tail colors possible. Ideal for trout, panfish, and crappie.

Berkley Essentials Round Ball Jig, White, Size 1/32oz, Qty 8

Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Durable finish. No paint in hook eye for easy, fast line connection.

Northland Butterfly Blade Harness, Snell Gold Shiner

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Northland Butterfly Blade Harness, Snell Cisco Purple

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...