Lures

Z-Man Micro GOAT, 1.75", Pink Glow, 8 Pack

This 1.75" micro creature bait, like its larger twin kicking tail GOAT brethren, is an amazingly versatile option for swimming, jigging or dragging for all your favorite species from crappie to smallmouth. A wonderfully versatile panfish-catching...

Z-Man Baby BallerZ, 2", Space Guppy, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Glow Chatreuse, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Firetruese, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Coconut Ice, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man HerculeZ Swimbait, 3", Sexy Mullet, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Opening Night, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Gold Rush, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man ChatterSpike, 4.5", Electric Shad, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Hot Snakes, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", The Deal, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man Micro Shad HeadZ, 1/32 oz, Glow, 4 Pack

This high-end Micro Finesse jighead sports a chiseled minnow shaped head, lifelike 3D eyes, a compact yet powerful black nickel hook, and hybrid split grip and wire keeper that holds all types of soft plastics securely. Pair with your favorite...

Z-Man Micro Shad HeadZ, 1/32 oz, Chartreuse, 4 Pack

This high-end Micro Finesse jighead sports a chiseled minnow shaped head, lifelike 3D eyes, a compact yet powerful black nickel hook, and hybrid split grip and wire keeper that holds all types of soft plastics securely. Pair with your favorite...

Z-Man Slim Swimz Mini-Swimbait 3" Pro Yellow Perch, 6 Pack

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from...

Z-Man Minnowz Swimbait 3" Disco Cisco, 6 Pack

Z-Man’s best-selling ElaZtech® bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Z-Man MinnowZ Swimbait 3" Pro Yellow Perch 6 Pack

Z-Man’s best-selling ElaZtech bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Mach Baits Sprayin' Shad 11/16 Oz, Chrome

The unique open gill design of the Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper. Works great in ponds,...

Mach Baits Machshad 120 Hard Body Swimbait, 1/2 Oz, Rainbow Trout

Multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Crank it just below the surface or slow roll it over cover. The multi-jointed body runs...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Crawdaddy

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Sexy Shad 2.0

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Chart/BLK Splatter

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Shad

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Fire Craw

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Strike King Thunder Cricket Vibrating Swim Jig 3/8 Oz, Sexy Shad 2.0

KEY SPECS: Finally, a Thunder Cricket bladed jig with a gold-plated blade for added visibility in stained water or low-light conditions. Like the original Thunder Cricket, the gold-plated model maintains an exceptional fish-attracting vibration whether...

Strike King Thunder Cricket Vibrating Swim Jig 3/4 Oz, Sexy Shad 2.0

KEY SPECS: Finally, a Thunder Cricket bladed jig with a gold-plated blade for added visibility in stained water or low-light conditions. Like the original Thunder Cricket, the gold-plated model maintains an exceptional fish-attracting vibration whether...

Strike King KVD Elite 300 Jerkbait, Matte Sugar Daddy

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 200 Jerkbait, Matte Sugar Daddy

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Sexy Shad 2.0

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Phantom Perch

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Gold

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Smelt

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD 200 Jerkbait, Pro Shizzle

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Northland Elite Series Mimic 1/2 Oz Swim Jig, Bluegill, 2 Pack

Perfect for minnow imitating soft plastics like soft swimbaits and flukes, the Northland Tackle Elite Series Mimic Swim Jig is ideal for ripping through brush and vegetation with a 60-degree line that works through weeds and heavy cover with...

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck/Blue, 8pk

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PowerBait Maxscent The General, 5", Green Pumpkin Party

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

X Zone Original Slammer, Bass Candy, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Perch, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Purple Shiner, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Minnow Magic, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Purple Gold Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, 309, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Blue Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Natural Goby, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Blue Gill, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Warmouth, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Smallie Magic, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Big Limit, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Electric Shad, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Black, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

Berkley PowerBait 4" Rib Worm, Purple Chartreuse

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Citrus Punch, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Electric Blue, 15 Pack

Berkley Powerbait Rib Worm is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer...