Berkley

Berkley Choppo Hardbait 75 HD Blueback Herring

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait 75 HD Threadfin Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Bullet Pop 80, 3 1/4" Size 4 Treble, Ghost Bluegill

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Bullet Pop 70, 2 3/4", Danald

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Choppo Hardbait 90 HD Golden Shiner

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater, 90 3 2/7'', Maverick

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Hardbait 90 HD Threadfin Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Hardbait 90 HD Blue Back Herring

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Flicker Minnow Deep Dive Crankbait, 3", 1/4oz, Firetail Red Tail

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Berkley Flicker Minnow 1/3 Oz 3.5", Slick Pearl Silver

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Berkley Flicker Minnow 1/3 Oz 3.5", Firetail MF Black Couger

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Crazy Steel

The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatility for finesse jerk bait, trolling, or casting for all predator fish! Berkley Hit Stick boasts the largest...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Maverick

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Choppo Topwater Bait, 3" size, 1/2oz, Ghost Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Hardbait, 75, Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Sand Shiner

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Choppo Hardbait 75 HD Rainbow Trout

Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Hit Stick 4.5" 1/3 Oz, Stealth Minnow

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Jointed Fishing Lure, 2-Hook, Racy Shad Lure

Berkley flicker shad performance with an even more exaggerated action. The flicker shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any flicker shad. Each bait is individually tank tested...

Berkley Flicker Shad 1 1/2" 1/8 Oz, Chartreuse Pearl

The Berkley Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Berkley Warpig Lipless Crankbait, 3" Bleeding Shiner

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Stealth Shad

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Prime Time

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Crazy Steel

eatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Blue Smelt

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3", 1/2oz, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Perch, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Lime Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Ghost White, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Gil, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Ayu, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Gill, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Bullet, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, Bone

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Flicker Shad Jointed, Firetail Anti-Freeze

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Jointed, Blue Smelt

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Black Silver, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Crankbait, 2", 3/16oz, Chrome Clown, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Crankbait, 2", 3/16oz, Black Gold, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Jointed, 2- 3/4", 1/3 Oz, Fool's Gold

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad, 2- 3/4", 5/16 Oz, Shad

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Berkley Flicker Shad, 2- 3/4", 5/16 Oz, HD Threadfin Shad

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...