Berkley

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Wakasagi

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Prime Time

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Crazy Steel

eatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Blue Smelt

Berkley Finisher 9 Jerkbait, 3.5", Sunset 84

The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong way to...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, MF Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Black, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Black, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Perch, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Lime Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Ghost White, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Gil, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Ayu, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Gill, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Ayu, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Bullet, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger

Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out...

Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.

Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Choppo 90 Lure, 1/2 oz

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo 120 Lure, 1 oz

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo 105 Lure, 3/4 oz

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Flicker Shad Jointed Firetail Chrome Candy

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Jointed, Firetail Anti-Freeze

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Jointed, Blue Smelt

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Pearl White, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad, 7cm, 5/16oz, 11-13 , #2 Hooks, Firetail MF Black Cougar, Blister

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Black Silver, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Crankbait, 2", 3/16oz, Chrome Clown, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Crankbait, 2", 3/16oz, Black Gold, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Jointed, 2- 3/4", 1/3 Oz, Firetail MF Black Cougar

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Jointed, 2- 3/4", 1/3 Oz, Fool's Gold

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Jointed, 2- 3/4", 1/3 Oz, Blue Smelt

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad, 2- 3/4", 5/16 Oz, Shad

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Berkley Flicker Shad, 2- 3/4", 5/16 Oz, HD Threadfin Shad

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Berkley Flicker Shad Jointed 1/3oz,Blue Gill

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Jointed, 2- 2/3", 1/3 Oz, Chartreuse Pearl

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Jointed, 2", 1/5 Oz, Firetail Hot Perch

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Flicker Shad Jointed, 2", 1/5 Oz, Fool's Gold

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Flicker Shad, 2-2/3", 5/16 Oz, Black Silver, Slick Pearl Silver

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Berkley Flicker Shad, 2", 3/16 Oz, Black Silver

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...