Berkley

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Slick Chartreuse

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Chartreuse Pearl

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Blue Frost

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Black Brass

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Jointed Fishing Lure, 2 3/4", Slick Smelt

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Slick Purple Bengal

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Purple Tiger

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Kock Out

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Ripfish, 3.5", 3/4oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Blue Chrome

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Black Silver

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Blue Chrome

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Black Silver

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Screamin' Choppo, 4.3" 110, Ghost Sexy Shad

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, MF Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, Ghost Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Bone

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Jointed Fishing Lure, 2 3/4", Firetail Hot Perch

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Screamin' Choppo, 4.3" 110, Maverick

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, Bone

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Ghost Sexy Shad

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, MF Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Ghost Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Maverick

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Choppo Hardbait, 90, Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait, 90, HD Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait, 75, Maverick

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait, 75, HD Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley J-Walker 100 Top Water Bait, 4'', Ghost White

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to...

Berkley Jack, 1/2 oz, 2.5", Knock Out

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley J-Walker 120 Top Water Bait, 4 3/4'', Maverick

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to...

Berkley Drift Walker, 4.3" Top Water Bait, Ghost White

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the...

Berkley Cane Walker, Top Water Bait, Heavy Tail weight, 4.3", 5/7oz, CJ Shad

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the...

Berkley Cane Walker, Top Water Bait, Heavy Tail weight, 4.3", 5/7oz, Maverick

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the...

Berkley J-Walker 120 Top Water Bait, 4 3/4'', Ghost White

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to...

Berkley J-Walker 100 Top Water Bait, 4'', Blue Bullet

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to...

Berkley J-Walker 100 Top Water Bait, 4'', CJ Shad

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to...

Berkley J-Walker 100 Top Water Bait, 4'', Baby Bass

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to...

Berkley Jack Lipless Crankbait, 2.5" Jester

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3.1", Purple Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Purple Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3.1", Ghost Red Gill

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Finisher Glide Bait, Sinking, 3.5", 3/4oz, Perch

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Bullet Pop 80,3 1/4'', Size 4 Fusion19 treble, Bone

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Berkley Bullet Pop 80, 3 1/4'', Size 4 Fusion19 treble, Black Chrome

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Ghost Morning Dawn

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Special Red Craw

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...