Berkley

Berkley Hit Stick 2 3/4", 1/4 Oz, Ghost White

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Hit Stick 2 3/4", 1/4 Oz, Crazy Steel

The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatility for finesse jerk bait, trolling, or casting for all...

Berkley Hit Stick 4 1/2", 1/3oz, Sun Set 84

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Hit Stick 4 1/2", 1/3oz, Yellow Perch

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Hit Stick 4 1/2", 1/3oz, Crazy Steel

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Maverick

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Choppo Topwater Bait, 3", 1/2oz, Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait, 3", 1/2oz, Black Chrome

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait, 3" size, 1/2oz, Ghost Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait, 3", 1/2 Oz, Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait 75, 3", 1/2oz, Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open...

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other...

Berkley Hit Stick 4.5" 1/3 Oz, Stealth Minnow

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Gold Chrome

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Blue Smelt

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2", 1/3oz, Black Gold

Features:  The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Crazy Steel

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Vibrato Jigging Bait, 2 5/8" 1oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Stealth Shad

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Wakasagi

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Prime Time

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Crazy Steel

eatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Blue Smelt

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to...

Berkley Finisher 9 Jerkbait, 3.5", Sunset 84

The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a Jerkbait, or...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3", 1/2oz, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait 75, 3" , 1/2oz, MF Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley® Choppo around cover and in open...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Ghost White, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Bullet, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at...

Berkley Choppo Topwater Bait, 3", 1/2oz, Bone

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. 

Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Smelt

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. 

Berkley Flicker Shad 2-1/4", 1/4 Oz, Blue Tiger

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Features Pro designed  Size,...

Berkley Flicker Shad Jointed, 2", 1/5 Oz, Firetail Chrome Candy

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of...

Berkley Flicker Shad Crankbait, 2", 3/16oz, Chrome Clown, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.

Berkley Flicker Shad Crankbait, 2", 3/16oz, Blue Tiger, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. 

Berkley Flicker Shad Crankbait, 2", 3/16oz, Black Gold, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.

Berkley Flicker Shad Jointed, 2-3/4", 1/3 Oz, Slick Firetiger

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of...

Berkley Flicker Shad Jointed, 2- 3/4", 1/3 Oz, Fool's Gold

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of...

Berkley Flicker Shad, 2- 3/4", 5/16 Oz, Shad

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and...

Berkley Flicker Shad, 2- 3/4", 5/16 Oz, HD Threadfin Shad

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and...

Berkley Flicker Shad Jointed, 2-3/4", 1/3oz, Blue Gill

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of...

Berkley Flicker Shad Jointed, 2- 2/3", 1/3 Oz, Chartreuse Pearl

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of...

Berkley Flicker Shad Jointed, 2- 2/3", 1/3 Oz, Black Silver

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of...

Berkley Flicker Shad Jointed, 2", 1/5 Oz, Firetail Hot Perch

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any...

Berkley Flicker Shad Jointed, 2", 1/5 Oz, Fool's Gold

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any...

Berkley Flicker Shad, 2-2/3", 5/16 Oz, Black Silver, Slick Pearl Silver

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and...