Lures

Yamamoto 2.5" Yamatanuki Heavy Black With Large Blue Flaked, 10 Pack

Features: The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for...

Yamamoto 2.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 3.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Z-Man Mulletron, LT 4.5", Glow Mullet

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron LT apart from other...

Z-Man Mulletron, LT 4.5", Bayou Tiger

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron LT apart from other...

Northland Mimic Minnow Spin 1/4 Oz, #2/0 Hk, 2 1/2" Glow Rainbow

Product Overview Cast or troll around fish holding cover or structure and in open water. Weedless, for use in vegetation, brush and timber. Vary retrieve or trolling speed with rod pumps, or allow lure to helicopter down into open pockets in cover...

Lunkerhunt Compact Popping Frog 2", 1/2 oz, Dusk

Designed to provide opportunistic fish with an inviting bite-sized amphibian profile, the Lunkerhunt Compact Popping Frog features a unique concave mouth design that splashes and spits water erratically as it pops and walks along the surface...

Lunkerhunt Compact Popping Frog 2", 1/2 oz, Rusty

Designed to provide opportunistic fish with an inviting bite-sized amphibian profile, the Lunkerhunt Compact Popping Frog features a unique concave mouth design that splashes and spits water erratically as it pops and walks along the surface...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Leech, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Okeechobee Craw, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Black Blue Fleck, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Watermelon Red Fleck, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Pumpkin, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hellgrammite 3" Soft Plastic, Okeechobee Craw, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Bama Craw, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Black, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Green, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Erie Dearie Original Spinner, 3/4oz, Flourescent Red

This simple but incredibly effective lure has been tested in lakes, streams and impoundments under the toughest walleye and sauger fishing conditions. And under the toughest, most competitive conditions. It's a proven winner.

Erie Dearie Elite Series Spinner, 3/8oz, Tangy Craw

Erie Dearie Original Spinners are great for drifting for almost any species of fish. All Erie Dearie lures feature quality construction and use Mustad hooks. While there are dozens of imitations on the market, they do not come close to the real thing for...

Erie Dearie Elite Series Spinner, 3/8oz Peridot

Erie Dearie Original Spinners are great for drifting for almost any species of fish. All Erie Dearie lures feature quality construction and use Mustad hooks. While there are dozens of imitations on the market, they do not come close to the real thing for...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4" New Penny 5 Pack

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or...

Z-Man Elaztech TRD Tubez 2.75", 6Pk, Mudbug

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, MF Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...

Williams Large Wabler Spoon On Rack 3-1/4" 3/4oz Goldbo

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Northern King Mag Trolling Spoon 5/8 oz, 4 1/2"- Blue Dolphin

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an effective action at a variety of speeds, making it ideal for...

Keitech Tungsten Super Round Jig Head, 1/16oz, Custom #1/0 Hook, Gray, 4 Per Bag

Their compact size-to-weight ratio, super sharp hooks and dense material are very effective for a variety of uses. Whether you are power fishing them with a swim bait, jerk-baiting them with a shad imitator, or finessing them with a wacky rig, there is a...

Williams Small Wabler Spoon 2-1/4" 1/4oz Gold Chartreuse

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Crackle Clown

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Foxy Shad

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Gold Rogue

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Chrome Blue Back Orange Belly

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Northland Butterfly Blade Harness 60" Snell Clear Tip Chartreuse

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines...

Freedom Tackle Mischief Minnow 4.5" Floating, Golden Shiner, #4 Gamakatsu Hooks, Gold Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Freedom Tackle Mischief Minnow 4.5" Floating, Blue Clown, #4 Gamakatsu Hooks, Silver Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Clown

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Rapala CrushCity The Jerk 3.75" Rockmelon, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75", Comet, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity Heavy Hitter 4", Pearl Watermelon, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Baitfish, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Whiting, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Budgie, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Creeper 2.5" Banana Prawn, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5", Lumo, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5", Yabbie, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5" Bubblegum UV, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity The Suspect 275, Neon Pearl, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Glow Shad, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Whitebait, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Pearl Watermelon, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Baby Bass, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Berkley PowerBait Minnow Soft Bait Firetiger 2" Pre-Rigged Baits, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.