Lures

VMC Nymph Jig, 1/32 oz, #6 Hook, Purple Pearl Glow, 2pk

The VMC Nymph Jig is ready to fish right out of the package! Each jig is pre-rigged with the Trigger X Nymph soft bait (also sold separately) which replicates small aquatic insects that are primary food sources for fish year round. The innovative Trigger...

VMC Tingler Spoon, 1/8 oz, #10 Treble Hook, Glow Hot Perch

The VMC Tumbler Spoon is the ultimate one-two punch lure. It's unique "knuckle" bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish. The knock-out blow...

VMC Tungsten Luv Bug Jig, 1/32 oz, #10 Hook, 2pk Glow Chartreuse

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC  tungsten jig head. Proven fish-catching colors and the enhanced ultra glow pigments.

13 Fishing Flash Bang, jigging Rattle Spoon, 1-1/2", 3/8 oz, Golden Shiner, with glow sticks, 3Pk

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

13 Fishing Flash Bang, jigging Rattle Spoon, 1-1/2", 3/8 oz, Fire Tiger, with glow sticks, 3Pk

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

13 Fishing Flash Bang, jigging Rattle Spoon, 1-1/2", 3/8 oz, Radioactive Pickle, with glow sticks, 3Pk

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

Luhr Jensen Dipsy Diver 2-1/4" 20' Green Fire UV

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen 3/0 Dipsy Diver 2-1/4" Watermelon

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen 3/0 Dipsy Diver 2-1/4" Flo Chartreuse / Green UV

Features: The Luhr Jensen Dipsy Diver is a directional trolling diver designed to be easily set to run out a controlled distance to port or starboard. The unique design of the Dipsy Diver gives you the ability to adjust the weight in degrees to suit...

Luhr Jensen Dipsy Diver 1 Metallic Blue

Features: The Luhr Jensen Dipsy Diver is a directional trolling diver designed to be easily set to run out a controlled distance to port or starboard. The unique design of the Dipsy Diver gives you the ability to adjust the weight in degrees to suit...

VMC Tingler Spoon Kit, 1/16 oz, 1", #12 Hook, Live

You’ve asked for it, and now we’ve delivered. The VMC Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large Holographic Eye, wide variety of...

Z-Man MinnowZ Swimbait 3" Houdini 6 Pack

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Gold Chrome

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Blue Smelt

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Crazy Steel

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Delta Tackle Giant Skirt Body 7" White & Glow, 2 Pack

The glow in the dark skirt resembles a giant squid and when jigged it creates a very enticing action.

Yamamoto Senko Worm, 5", 10pk, Strawberry Cream

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Yamamoto Senko Worm, 5", 10pk, Green Pumpkin w/Black White

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Yamamoto Fat Ika, 4", Smoke/Silver, 10 Pack

Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the fall rate of a bulkier heavy bait. With the Yamamoto Fat Ika you can jig and swim more accurately than...

Yamamoto 4'' Fat Ika Fire Craw, 10 Pack

Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the fall rate of a bulkier heavy bait. With the Yamamoto Fat Ika you can jig and swim more accurately than...

Yamamoto Megastrike Scent Attractant

The MegaStrike Fish Attractant is comprised of the proper balance of Amino Acids and Proteins to make the fish strike, hold onto, and consume the product Extra long-lasting gel No mess tube

Berkley Vibrato Jigging Bait, 2 5/8" 1oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Excalibur Striper Bucktail Jig, 1.5 Oz, Chartreuse

Premium quality, hand-tied jigs with hard, thick epoxy finish on threads and highly detailed hand-painted finish. Super-strong, saltwater-resistant hook. Tip with live bait or curtail grub for added attraction...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Stealth Shad

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Wakasagi

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Prime Time

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Crazy Steel

eatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a Jerkbait, or even like a Twitchbait, there is truly no wrong...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Blue Smelt

Northland Bionic Bucktail Jig, 1 Oz, Whitefish

The BIONIC BUCKTAIL® JIG is hand-tied and features deadly “sting’r” hook secured on a steel leader that gets those short striking biters every time! A versatile “double tie-eye” designed for vertical jiggin deep water,...

Musky Mania Jake Big Minnow Lure 10" 4.2 oz Holoform Golden Shiner

It’s narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to swim upright. The...

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Flash Fire Perch

The Jake is a classic big fish musky lure. It’s narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as...

Storm 360GT Searchbait Shad, Sinking, 3-1/2", 1/4oz, #2/0 Hk, 1 Rigged Two Bodies, Volunteer

Rattling, weighted, life-like jig head perfectly matches new shad body style for the ultimate natural presentation. Slow body roll and exaggerated tail swing action at every speed.   Exclusive VMC® Coastal Black® hook has extended...

Storm 360GT Searchbait Shad, Sinking, 3-1/2", 1/4oz, #2/0 Hk, 1 Rigged Two Bodies, Tru Blue

Rattling, weighted, life-like jig head perfectly matches new shad body style for the ultimate natural presentation. Slow body roll and exaggerated tail swing action at every speed.   Exclusive VMC® Coastal Black® hook has extended...

Luhr Jensen Cast Champ Spoon, 2", 1/2oz, Chrome

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Yellow Perch

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Shiner

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Glow Orange Fire UV

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Glow Green Fire UV

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Pink Chartreuse Glow

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Orange Chartreuse Glow

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Glow Red

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Glow Chartreuse

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Glow

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Crappie Minnow

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Bullfly Jig 1/32 oz, #10 Hook, Metallic Silver, 2pk

Set the hook and hold on, the rodeo is in town! The new VMC® Tungsten Bullfly Jig has a longer & bulkier body with goose feather tail and wings. Tungsten allows for a smaller presentation than lead weight equivalents and drops fast to get to...

VMC Tungsten Bullfly Jig 1/32 oz, #10 Hook, Green Orange Glow, 2pk

Set the hook and hold on, the rodeo is in town! The new VMC® Tungsten Bullfly Jig has a longer & bulkier body with goose feather tail and wings. Tungsten allows for a smaller presentation than lead weight equivalents and drops fast to get to...

VMC Rattle Spoon, 1/4 oz, 1-1/2", #8 Hook, Yellow Perch

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The shortened chamber allows the angler to impart sound with...

VMC Rattle Spoon, 1/4 oz, 1-1/2", #8 Hook, Perch

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The shortened chamber allows the angler to impart sound with...

VMC Rattle Spoon, 1/4 oz, 1-1/2", #8 Hook, Glow Orange Fire UV

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The shortened chamber allows the angler to impart sound with...

VMC Rattle Spoon, 1/4 oz, 1-1/2", #8 Hook, Glow Green Fire UV

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The shortened chamber allows the angler to impart sound with...