Lures

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Float, Black Silver

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Float, Black Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Blue Bullet

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Purple Slime

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, OG Blue

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, MF Firetiger

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Berkley Choppo Hardbait 75 HD Baby Bass

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait 75 HD Blueback Herring

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait 75 HD Threadfin Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait 75 HD Golden Shiner

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Bullet Pop 70, 2 3/4" Size 5 Treble, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not...

Berkley Cull Shad 6" Sight Flash

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

Berkley Cull Shad 6" Green Pumpkin Pearl White

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

Berkley Bullet Pop 80, 3 1/4" Size 4 Treble, Ghost Bluegill

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not...

Berkley Bullet Pop 80, 3 1/4" Size 4 Treble, Baby Bass

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not...

Berkley Bullet Pop 70, 2 3/4" Size 5 Treble, Danald

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not...

Berkley Choppo Hardbait 90 HD Golden Shiner

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo 90 3 2/7'', Size 5 Fusion 19 Treble, Maverick

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Hardbait 90 HD Threadfin Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Hardbait 90 HD Blue Back Herring

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Mister Twister 2" Teenie Curly Tail Multi-Color, Neon Pink Flake, 15 Pack

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

Mister Twister Sassy Stingum Bait 2-1/4" Cajun Cricket, 12 Pack

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister Sassy Stingum Bait 2-1/4" Double Silver Rainbow, 12 Pack

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister 2" Teenie Curly Tail, White, 25 Pack

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

Mister Twister 4" Twister Tail Chartreuse Red Flake, 10 Pack

Mister Twister 4TSF20-10RS 4" Twister Tail / Chartreuse Red Flake                    

Mister Twister 4" Twister Tail Multi-Color Brown/Orange Tail, 10 Pack

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. It's ideal for all game fish. The color selection is nothing short of tremendous...

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz Emerald Shiner

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz Perch

The Mooselook Wobbler was developed in 1938 by John A. Green on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 60...

Northland Rumble Shad, Floating-Diving, 2-1/4", 3/8 oz, 2 #6 Treble, Perch

Yakima Bait Flatfish Wiggling Plug, #F-2, 1", #12 Single Hook, Bleeding Frog

• Multi-Specie Design• Round Bend Treble Hook• Strong Stainless Split Ring• 2X Hook Strength

Yakima Bait Flatfish Wiggling Plug, #F-2, 1", #12 Single Hook, Black And Yellow And Silver Flake

• Multi-Specie Design• Round Bend Treble Hook• Strong Stainless Split Ring• 2X Hook Strength

Yakima Bait Flatfish Wiggling Plug, #F-2, 1", #12 Single Hook, Frog

• Multi-Specie Design• Round Bend Treble Hook• Strong Stainless Split Ring• 2X Hook Strength

Berkley Flicker Minnow Deep Dive Crankbait, 3", 1/4oz, Firetail Red Tail

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Storm 360GT Rattling 3/32 Oz Jig Head, Fits 2 1/2" GT Bodies, 2 Pack, Smelt

Rattling, weighted, life-like jig head perfectly matches the 360GT body for the ultimate natural presentation. Model SJG25 (3/32 oz.) fits 360GT Body Length 2-1/2". Model SJG35 (1/8 oz. and 1/4 oz.) fits 360GT Body Length 3-1/2".Model SJG45 (1/4 oz. and...

Storm 360GT Rattling 1/4 Oz Jig Head, Fits 4 1/2" GT Bodies, 2 Pack, Tru Blue

Rattling, weighted, life-like jig head perfectly matches the 360GT body for the ultimate natural presentation. Model SJG25 (3/32 oz.) fits 360GT Body Length 2-1/2". Model SJG35 (1/8 oz. and 1/4 oz.) fits 360GT Body Length 3-1/2".Model SJG45 (1/4 oz. and...

Storm 360GT Rattling 3/8 Oz Jig Head, Fits 5 1/2" GT Bodies, 2 Pack, Smokin' Ghost

Rattling, weighted, life-like jig head perfectly matches the 360GT body for the ultimate natural presentation. Model SJG25 (3/32 oz.) fits 360GT Body Length 2-1/2". Model SJG35 (1/8 oz. and 1/4 oz.) fits 360GT Body Length 3-1/2".Model SJG45 (1/4 oz. and...

Storm 360 GT Searchbait, 4 1/2" 1/4 Oz Pre Rigged, Herring, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC Coastal Black hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming in the...

Storm 360 GT Searchbait, 5 1/2" 3/8 Oz Pre Rigged, Pearl Ice, 3 Pack

Featuring a one-of-a-kind design, the Storm 360GT Searchbait Swimmer Jig combines a soft swimbait with a crankbait's action. The swimming lip molded into the jig head adds that signature crankbait action and depth control to the soft bait. This Swimmer...

Storm 360 GT Searchbait, 3 1/2" 1/8 Oz Pre Rigged, Gaga, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming...

Storm 360 GT Searchbait, 4 1/2" 1/4 Oz Pre Rigged, Volunteer, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming...

Storm 360GT Rattling 3/8 Oz Jig Head, Fits 5 1/2" GT Bodies, 2 Pack, Gaga

Rattling, weighted, life-like jig head perfectly matches the 360GT body for the ultimate natural presentation. Model SJG25 (3/32 oz.) fits 360GT Body Length 2-1/2". Model SJG35 (1/8 oz. and 1/4 oz.) fits 360GT Body Length 3-1/2".Model SJG45 (1/4 oz. and...

Storm 360GT Swimmer 3/8 Oz Jig Head, Fits 5 1/2" GT Bodies, 2 Pack, Gaga

The 360GT Swimmer Jig Head has a molded swimming lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook has extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming in the...

Storm 360GT Searchbait Bodies 3 1/2" Smelt 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 4 1/2" Smokin' Ghost, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 4 1/2" Volunteer, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Mepps Black Fury In-Line Spinner #3 1/4Oz Plain Pink

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths. All Mepps Black Furys are excellent low...

Mepps Black Fury In-Line Spinner #4 1/3Oz Plain White

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths. All Mepps Black Furys are excellent low...

Mepps Black Fury In-Line Spinner #3 1/4Oz Plain White

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths. All Mepps Black Furys are excellent low...

Mepps Black Fury In-Line Spinner #2 1/6Oz Plain White

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths. All Mepps Black Furys are excellent low...

Mepps Black Fury In-Line Spinner #0 1/12 Oz Plain White

Black Fury Dressed Treble The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish and small stream trout. All dressed Black Furys feature...

Mepps Black Fury #3 1/4 Oz Dressed Pink

Black Fury Dressed Treble The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish and small stream trout. All dressed Black Furys feature...

Mepps Black Fury #1 Dressed White

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths. All Mepps Black Furys are excellent low...