Lures

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Fusion19 Bucktail Jig, 3 Oz 8/0, Chartreuse

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant Fusion19™ hook penetrates the...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Violet Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Silver Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Violet/Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Silver/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Black

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to...

Live Target Slow Roll Shiner, 4" Silver Pearl, 4 Pack

LIVETARGET's Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Shiner, while the Exo-Skin generates a hard-thumping action...

Live Target Slow Roll Swimbait, 3" Silver Pearl, 4 Pack

There is no better way to imitate a swimming baitfish than the LIVETARGET Slow Roll Shiner Swimbait. Offering unmatched realism, the LIVETARGET Slow Roll Shiner Swimbait is crafted using LIVETARGET’s Injected Core Technology and a proprietary...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Violet Blue

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Apex Perch Bead Rig Orange

This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from industry-leading materials using up-to-date equipment, it ensures...

Apex Perch Bead Rig Chartreuse/Green

This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from industry-leading materials using up-to-date equipment, it ensures...

Apex Perch Bead Rig Red

Apex AP-PBR-13 Ap Perch Bead Rig Red, Fishing Rigs; The Apex Tackle Perch Bead Rig Red is a must have when fishing schooled up perch! This bead rig allows anglers to fish multiple depths and multiple hooks! This is a tremendous rig for any perch angler...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Blue Back

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully...

Berkley Hit Stick 4.5" 1/3 Oz, Stealth Minnow

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley PowerBait The General, 6.25" Green Pumpkin Watermelon, 6 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Flute Worm, 4.7" 15 Pack, Ike's Green Pumpkin

Designed by pro angler Mike Iaconelli, the Berkley PowerBait Flute Worm features a tapered flute tail that twitches and moves with the most subtle movements. Perfect for rigging on a Neko rig: the blunt head features an integrated location for insert...

Berkley Jointed Fishing Lure, 2-Hook, Racy Shad Lure

Berkley flicker shad performance with an even more exaggerated action. The flicker shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any flicker shad. Each bait is individually tank tested...

Johnson Swimming Paddletail Jig, 2 1/8", 1/8oz, #1 hook, Blue Pearl, 5 Pack

Any fish that feeds on minnows or crayfish will eagerly take a Johnson™ Swimming Paddletail Jig. The lifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bait comes...

Savage Gear 2.5" New Craw, Albino Craw, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of our Toughtec material,...

Savage Gear 2.5" NED Craw, Green Pumpkin/Chartreuse, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of our Toughtec material,...

Savage Gear 3" NED Minnow, Sexy Rexy, 5 Pack

The profile of this minnow makes it a multi-tool weapon for the tournament angler. Fish it NED style to imitate stunned baitfish during a shad die-off or drag it across the bottom to imitate unsuspecting, feeding baitfish. In addition, its cupped-face...

Berkley Flicker Shad 1 1/2" 1/8 Oz, Chartreuse Pearl

The Berkley Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Set The Hook 3" Jr. Crush Worm, Bang, 8 Pack

We pour it with super soft high floating plastic salt and scent. The Jr Crush worm will quickly become the main drop shot bait for a wide range of anglers. We recommend not shaking this bait as it has been proven time and time again that dead sticking...

Set The Hook 2.4" Sword Grub, Green Pumpkin, 8 Pack

Set The Hook 3.75" Crush Worm, Cado, 8 Pack

We pour it with super soft high floating plastic salt and scent. The Crush worm has quickly become the mainstay drop shot bait for a wide range of anglers. We recommend not shaking this bait it has been proven time and time again the dead sticking the...

Set The Hook 3.5" Stumpy Crush Worm, Green Pumpkin

The Stumpy Crush Worm has won money in tournaments and is catching fish on bodies of water everywhere. Stumpy is 3.5 in. long. We pour it with super soft high floating plastic and salt the underside.

Berkley Gulp Alive! 1.5" Grub, Pearl White, Jar

he Berkley Gulp. Alive. Jigging Grub sports a proven shape which produces the ideal action for all pinfish. Great for jigs, drop shots, and plain hooks, this small but versatile bait will yield huge results. Marinated in Gulp. Alive. S potent scent...

Johnson Splinter Spoon, 1.1" 1/12 Oz, Chrome

The Johnson Splinter has a signature shape allowing the bait to slash through the water. The Splinter comes with a black nickel swivel and hook designed to catch fish in all waters. Brass blade designed for long casts A more rhythmic darting action due...

Gibbs Minnow Jig #7 1/4 Oz, Kelly Green

The Gibbs-Delta "MINNOW" is definitely one of the most versatile fishing lures available today, It can be jigged, trolled or used as a casting lure. "Designed Flexibility" of this sterling silver plated lure allows the fishermen to achieve the desired...

Johnson Beetle Spin Jig, 1", 1/32oz, White/Black Spots, Nickel Blade, 4/Pack

This genuine nickel plated blade beetle spin is simple and easy to use for the novice or avid angler. Backed by a sticky-sharp hook and metal wire arms for a durable all-in-one fish catching package. Its brightly colored safety-pin spinner is easily...

Johnson Beetle Spin Jig, 1", 1/32oz, Yellow/Black Spots, Nickel Blade, 4/Pack

Another revolutionary Johnson innovation, the original Beetle Spin. Simple and easy to use for any angler, Johnson's Beetle Spin is the direct ancestor of the spinner grub Virgil Ward first fished over 50 years ago. 1 Rigged plus 3 Bodies

Eagle Claw Heavy Duty Ball Jighead, 1/8 oz, Unpainted/Bronze, 25/Pack

As the last hook in the world to be manufactured in the United States, Eagle Claw offers an extremely price competitive product without compromising quality or attention to detail. From its humble beginnings, Eagle Claw has grown into one of the most...

Gamakatsu Wacky Head, 1/8 Oz, 4 Pack

  Gamakatsu’s known for its innovative and functional designs…the “Wacky Head” jig is no exception. With its unique flat-shape, the “Wacky Head” will entice the most timid biters with its side-to-side rolling...

Williams Wobbler 4" Fishing Spoon, Frog

This 4-inch Williams fishing spoon will attract fish with its wobbling motion when retrieved. Stamped from quality brass, the spoon is plated in genuine silver and 24k gold for extra reflectivity and lure action. The premium razor-sharp treble hook...

Pautzke Fire Dye, Orange, 4 Oz

High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal to attack all water conditions. Ideal for eggs, herring, shrimp, prawns, minnows, sardines, anchovies and...

Live Target Rigged Shrimp, 3" 1/4 Oz, Pink Shrimp, 4 Pack

Livetarget is making their first foray into the world of injection-molded soft baits with the Livetarget Shrimp – and they are definitely putting their best foot forward. Like anything that Live Target makes, the Livetarget...

Live Target Hollow Body Craw, 2" Mud Blue

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Live Target Hollow Body Craw, 2" Natural Brown

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Berkley Warpig Lipless Crankbait, 3" Bleeding Shiner

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Live Target Live Craw 2.5" Finesse Bait, Orange Pumpkin

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The body is made from ABS plastic and is buoyant. The legs are made from TPE...

Savage Gear Pulse Tail Bluegill, 4" 1 Oz, White Gill

Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From bass to redfish, Northern pike to speckled trout, many...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Max Diving Depth, 28', Hook Size 4, Pink Lemonade

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...