Lures

Live Target Erratic Shiner 2" Casting Spoon, Gold/Black

The first anatomically accurate spoon of its kind, the LIVETARGET Erratic Shiner Casting Spoon marks the first true innovation in spoon technology. Utilizing LIVETARGET's Injected Core Technology, these lures feature a lifelike inner core that flawlessly...

Set The Hook Stick Bait 4" Shad

Set The Hook Stick Bait 4" Shad

Set The Hook Stick Bait 4" Black

Set The Hook Stick Bait 4" Black

Savage Gear DC Walker 2 5/8", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2 5/8", Olive Chartreuse

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2.6", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Set The Hook Floating Soft Plastic With Eyes Drifter Grn Pumplin 6 Per Pack

The Drifter is 3 inches in length. Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to...

Keitech FT14101 Tungsten Model II Football Jig, Green Pumpkin, 1/4oz, #2/0 Hook, Hand Glued Fiber Guard, Sr40 Skirt

The tungsten compound head is 30% harder than lead and extremely sensitive. The hand tied 100 strand skirt is produced from Keitech's exclusive SR-40 silicone. This super soft, fine cut material provides remarkable life-like action. The 10 strand fiber...

Buckeye Lures G-Buzz Bait, 3/8 Oz, Red With Nickel Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 3/8 Oz, White With White Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 3/8 Oz, Lead With Nickel Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait 1/4 Oz, Lead With Nickel Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait, 1/4 Oz, Black With Black Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait, 1/2 Oz, Lead With Nickel Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 1/2 Oz, Black With Black Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, FireTiger

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Clown Nova

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Pro Perch

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz,

ntroducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a unique...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Green Gizzard

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Yamamoto 3.5" Yamatanuki Heavy, Watermelon W/ Black & Red Flake, 8 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits, which has been popular in Japan for years! It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and...

Yamamoto 3.5" Yamatanuki Heavy, Black W/ Large Blue Flake, 8 Pack

It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and measuring 3.5" inches long. The custom formula used to make the bait allows it to be fished weightless, while still maintaining its casting...

Yamamoto 3" Scope Shad, Rainbow Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Gizzard, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Natural Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Pumpkin, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

SteelShad Original 3/8 Oz Perch (Firetiger)

The Original SteelShad® 3/8 oz. blade bait in Perch (Firetiger) is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

SteelShad Original Gold, 3/8 Oz

The Original SteelShad® 3/8 oz. blade bait in Gold is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

Yamamoto 3" Yamacraw Bruised Shin, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Blue Craw, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Pumpkin Magic, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Watermelon/Black & Red, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Black W/Large Blue Flake, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 2.5" Yamatanuki Heavy Blue Craw, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 2.5" Yamatanuki Heavy Baby Bass, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 2.5" Yamatanuki Heavy Watermelon with Black & Red Flake 10 pACK

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 3.5" Yamatanuki Heavy Dark Green Pumpkin W/ Amber, 8 Pack Laminate

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3.5" Yamatanuki Heavy Brown Purple Laminate, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3.5" Yamatanuki Heavy Sexy Shad, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3" Ned Senko-Floater, Plum Apple, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Watermelon Magic, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Baby Bass, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Blk Flk, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto Senko Worm, 5", 10pk, Black with Large Blue

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Orange Belly

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Bloodline Shad

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Gold

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of time and is arguably one of the most effective bass lures in history, and has probably put more bass in boats...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Purple Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...