Lures

Northland Elite Series Mimic 1/2 Oz Swim Jig, Bluegill, 2 Pack

Perfect for minnow imitating soft plastics like soft swimbaits and flukes, the Northland Tackle Elite Series Mimic Swim Jig is ideal for ripping through brush and vegetation with a 60-degree line that works through weeds and heavy cover with...

Berkley PowerBait MaxScent The General, Slow Fall Sof Stick Bait, wiggle action, 5" 8 count per Bag, Black Blue Fleck Blue

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PowerBait Maxscent The General, 5", Green Pumpkin Party

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

X Zone Original Slammer, Bass Candy, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Perch, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Purple Shiner, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Minnow Magic, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Purple Gold Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, 309, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Blue Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Natural Goby, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Blue Gill, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Warmouth, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Smallie Magic, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Big Limit, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Electric Shad, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Black, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

Berkley PowerBait 4" Rib Worm, Purple Chartreuse

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm Blown Motor, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Citrus Punch, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Electric Blue, 15 Pack

Berkley Powerbait Rib Worm is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer...

Set The Hook Flat Sided Shad, Green Pumpkin, 10 Pack

Northland 1/32 oz Thumper Crappie King Jig, Sunfish

Make fishing easy with the Northland Fishing Tackle 1/32 oz Firetiger Thumper Crappie King Jig. It can be fluttered around the weeds, brush and stumps to lure fish in all conditions. It is designed to mimic fishbait and features life-like minnow head,...

Z-Man Trd Crawz 2.5" The Deal 6 Pack

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the bait up in a natural defensive...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, Canada Craw

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, The Deal

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, Black/Blue

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Z-Man Diezel MinnowZ Swimbait, 4", Smoky Shad, Floating, 5/Pack

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

X Zone 3.75" X-Tube, Chartreuse Bomb, 8/pk

Features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions or locations. Rig with an internal tube jig head for dragging or snap jigging over deep structure or use a light tube jig head with...

Big Bite Baits 4" Curl Tail Grub Yellow 10 Pack

4" Curl Tail Grub Yellow 10 per pack

Northland Buck-A-Roo Jig - 1/4 Oz, #2/0 Hk - Chub

Molded with premium Mustad Ultra-Point hooks, it features hand-tied Baitfish-Image patterns that mimic a live baitfish. These time-proven hair jigs pulsate and breathe with incredible undulating action, and are superior for vertical jigging, casting,...

Northland Buck-A-Roo Jig 1/4 Oz, #2/0 Hk - Crawfish

Molded with premium Mustad Ultra-Point hooks, it features hand-tied Baitfish-Image patterns that mimic a live baitfish. These time-proven hair jigs pulsate and breathe with incredible undulating action, and are superior for vertical jigging, casting,...

Berkley PowerBait Power Minnow, 3" 8Pk, Smelt

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Ripple Shad, 4" 5Pk, Glow & Chartreuse

Unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. Lifelike body/color detail and oversized red eyes. Exclusive PowerBait scent and flavor.

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz, Flame Jelly

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Northland Tungsten Jig 3/8 Oz Gold Shiner

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. This allows anglers to use a...

Big Bite Baits 6" Tube, Pearl, 5 Pack

The Big Bite 6" Salt Tube makes a decent mouthful for pike, bass, cod and other predators. They can be rigged on a jig head or wide gape hook and weigh in at 21g each, so will cast a reasonable distance without much additional weight. The tube is a...

Big Bite Baits 6" Tube Glow, 5 Pack

Big Bite Baits TUB6-02 6" Tube Glow 5 per pack

Set The Hook 2" Dart Minnow, Bue Magic Red Flake

Dart Minnow 2" Bue Magic Red Flake w/Baitfuel

Bobby Garland 2" Slab Slayer Mo Glo Pink Phantom, 12 Pack

Mo' Glo 2" Slab Slay'R The perfect combination of a solid body and a thin spear-tail for enticing crappie. 12-count bag.

Z-Man Chatterbait Freedom, Black/Blue 1/2oz

Berkley PowerBait Hollow Belly, HD Blueback Herring, 4" 10cm, 4, Swimbaits

This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or slow. Its minnow-shaped body features a prominent eye design, a high-action flat paddle tail that calls for attention as soon as your bait hits the...

Berkley PowerBait Hollow Belly, HD Sexy Shad, 4" 10cm, 4, Swimbaits

This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or slow. Its minnow-shaped body features a prominent eye design, a high-action flat paddle tail that calls for attention as soon as your bait hits the...

Z-Man Elaztech Diezel MinnowZ Swimbait, 4", Sexy Mullet, Floating, 5/Pack

Z-Man Eye Strike Chatterbait 4/0 1/2 oz Silver 2 Pack

Designed to seamlessly pair with Z-Man and other paddle or straight-tail baits, the Z-Man Eye Strike ChatterBait marries a distinctive hexagonal ChatterBlade with an ultra-attractive EyeStrike Redfish Eye jighead using Z-Man's patented and proven direct...

Gold Star Kingfisher Lite Spoon, 7/8" x 3", #3.5, Silver Knight UV Wonderbread

Produces a fluttering motion that imitates a frightedned or wounded fish. Our New finish of Cookies and Cream, combines double glow and ultra-violet coatings to create superior visibility.

Strike King Mr. Crappie Lightning Shad 2", 15 Pack, Glimmer Blue

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Mr. Crappie Lightning Shad, 2", Blue Ice, Floating, 15 Pack

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Bait Cloud InLine Walleye Formula

Now available for InLine fishing! These balls have a hole through the middle so that fastening the ball to your line is easy. This gives you more control of your underwater attractant zone that will last long after the initial fizzing activation. Drop...

Bait Cloud InLine Predator Formula

Now available for InLine fishing! These balls have a hole through the middle so that fastening the ball to your line is easy. This gives you more control of your underwater attractant zone that will last long after the initial fizzing activation. Drop...

Northern King Trolling Spoon Size 28, 1/2oz, 3 3/4" - 57 Chevy

Features Proven fish catching action throughout entire speed range Full range of sizes, colours and finishes Genuine solid brass or silver plated brass Strong stainless steel split ring and premium Eagle Claw® Lazer Sharp hook Made in Canada with...

Keitech Tungsten Model II Football Jig, Black Blue Flake, 1/2oz, #2/0 Hook, Hand Glued Fiber Guard, Sr40 Skirt, 1/Bg

The tungsten compound head is 30% harder than lead and extremely sensitive. The hand tied 100 strand skirt is produced from Keitech's exclusive SR-40 silicone. This super soft, fine cut material provides remarkable life-like action. The 10 strand fiber...