Lures

Z-Man 4" Hellraizer, Ghost Gill

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Matte Black

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Purple Death

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Ice, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Sexy Melon, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Shad Kit, 4", Sexy Melon, 2 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Set The Hook 2.5" Tubes, Smokey Melon, 8pk

The difference with STH tubes when compared to others is the body of the STH is 40% and the tail 60% of the tube, giving you better hook exposure. This also allows you to down size if the bite gets tough by cutting the length of the tail to make a 2.0...

NetBait BaitFuel Infused Tubes 2.5", Star Warz, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

NetBait BaitFuel Infused Tubes 2.5", Green Pumpkin Blue, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

NetBait ION 5" Worm, Black Blue Tip, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

NetBait ION 5" Worm, Morning Dawn, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

NetBait ION 5" Worm, Black Blue Flake, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

NetBait ION 5" Worm, Green Pumpkin, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

NetBait Lollipop DS, 3.5" Soft Bait, Killer G, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait ION 5" Worm, Red Shad, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

NetBait Lollipop DS, 3.5" Soft Bait, Shiner, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait Lollipop DS, 3.5" Soft Bait, Smallie Dew, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait Lollipop DS, 3.5" Soft Bait, LON Goby 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait Lollipop DS, 3.5" Soft Bait, Green Pumpkin, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait Lollipop DS, 3.5" Soft Bait, Perch, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

Excalibur Striper Bucktail Jig, 1.5 Oz, Chartreuse

Premium quality, hand-tied jigs with hard, thick epoxy finish on threads and highly detailed hand-painted finish. Super-strong, saltwater-resistant hook. Tip with live bait or curtail grub for added attraction...

Northland Smeltinator Jig, 3/8 Oz, 3/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 4/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 3/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 2/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Mimic Swim Jig, 3/8 Oz, 4/0 Hook, Walleye, 2 Pack

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy...

Mister Twister 4" Twister Tail Neon Pink Flake, 10 Pack

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. It's ideal for all game fish. The color selection is nothing short of tremendous...