Lures

Live Target Yellow Perch Shallow Dive Jerkbait, 1'-2', 3-5/8", #4 Hooks, 9/16 oz, Natural

Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and...

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, Perch

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Cricket Frog

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Freedom Tackle Mischief Minnow 3.5" Floating, Chartreuse Pearl

Freedom Tackle 45103 Mischief Minnow 3.5" Floating, Chartreuse Pearl, #6 Gamakatsu Hooks, White Blade

LiveTarget Frog Hollow Body Popper Topwater Lure, 2 1/2", 5/0 Hook, 1/2 oz, Green/Yellow, Floating

Personally designed as a Signature Series product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, Bullfrog

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper 2" 3/8 Oz, Wounded Perch

The Arbogast Hula Popper is a true legend in topwater lures. More bass have been caught on the Hula Popper than any other skirted topwater bait.

Berkley BHBCP75-BKCH Choppo Topwater Bait, 3" size, 1/2oz, Black Chrome

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, 3" 1/2 Oz, Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3 Sexy Back"

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Z-Man Project Z Chatterbait Bladed Swim Jig, 1/2 oz, Houdini

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Black/Blue

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Breaking Beam

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Pearl Ghost

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Dark Green Pumpkin

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Freedom Tackle Mischief Minnow 4.5" Floating, Green Herring

Freedom 45206 Mischief Minnow, Green Herring, 4.5", 1 Per Pack

Freedom Tackle Mischief Minnow 3.5" Floating, Green Herring

Freedom Tackle 45106 Mischief Minnow 3.5" Floating, Green Herring, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 3.5" Floating, Blue Clown

Freedom Tackle 45105 Mischief Minnow 3.5" Floating, Blue Clown, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Perch

Freedom Tackle 45215 Mischief Minnow 4.5" Floating, Perch, #4 Gamakatsu Hooks, Gold Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Ghost Blue

Freedom 45210 Mischief Minnow, Ghost Blue, 4.5", 1 Per Pack

Rapala Husky Jerk, 5 1/2", 5/8 oz, Gold, Suspending

Rapala Husky Jerk, 5 1/2", 5/8 oz, Firetiger,

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.   SuspendingNeutral...

Smithwick 4.5" Suspending Rattlin' Rogue Jerkbait, Blue Herring

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. It features a standard minnow shape, 3 treble hooks, and a unique glued in bill that flexes just enough to allow the Rogue to dance lightly. This...

Skitter Pop Topwater Lure, 3 1/2", 1/2 oz, Firetiger

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the samecrushing strikes...

Acme Little Cleo Spoon, 2 1/8", 2/5 oz, Super Glow Blue Dolphin

The unique humpbacked shape of Little Cleo results in a seductive, wiggling action that creates the illusion of a fat baitfish acting in an erratic, confused manner.

Acme Little Cleo Spoon, 1 7/8", 1/3 oz, Super Glow Watermelon

The unique humpbacked shape of Little Cleo results in a seductive, wiggling action that creates the illusion of a fat baitfish acting in an erratic, confused manner.

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Ol' Bass

Features: The Rebel Pop-R Topwater Popper is a small topwater popper. The OG bass topwater popping lure. Perfect for bass fishing. Produces explosive surface strikes. Available in 18 colors and 3 sizes (2 inch, 2 1/2 inch, and 3 inch). The Rebel Pop-R...

Lunkerhunt Bait Shifter Shad Kit, 4", Ice, 5 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Nitro Glow, 6 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Watermelon Red, 6 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Micro Typhon-Glow, 10 Pack

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist. 1.5...

Pautzke Fire Gel, Bass, 1.65 Oz Jae

As a leader in the fishing industry for more than 85 years, Pautzke knows scent! In fact, we introduced scent to the fishing world. Fire Gel uses what we’ve learned for more than 8 decades and brings long lasting, most powerful and strong fish...

Zak Tackle Twitching Jig 3/8oz Lt/Drk Purple Collar&Tail w/Blk,Ppl Head

The Zak Tackle Twitching Jig is a combination of vibrantly coloured materials and holographic Mylar, brought together with a sticky sharp 5/0 Mustad Ultra Point hook. Available in 14 fish catching colours and 2 Key Sizes. Designed for twitching and...

Eagle Claw 1/4oz Non Lead Chartreuse Jighead 5 Pack

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, Gold Shiner

The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one of the finest spinnerbaits on the market today to...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, Pumpkinseed

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, White Bass

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Rebel Magnum Pop-R Topwater Bait, 3", 1/2 oz, Bone

The Rebel Magnum Pop-R is the upsized version of the extremely popular Rebel Pop-R topwater popper, which has been smacking bass on the surface for three decades. This size specifically targets big fish, and features a dressed rear treble with hyper...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Blue Darter

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Tennessee Shad

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Sun Perch

The Rebel Super Pop-R Topwater Popper is the newest addition to Rebel’s Pop-R family.  Built with the same great action as the Original Rebel Pop-R, the bigger Super Pop-R chugs, pops, and even walks-the-dog.  Some of the...

Rebel Pop-R Triple Threat Lure 3 Pack

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Sand Shiner

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Choppo Hardbait 75 HD Rainbow Trout

Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo's...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and helicopter down into open pockets in cover. Attach steel or...

Northland Eye-Candy Paddle Shad 3.5", Gizzard Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5", Smoke Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Rapala CrushCity Cleanup Craw, 3.5", Bama Craw, 7 Pack

Like all CrushCity baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for Flipping,...

Rapala CrushCity Bronco Bug, 4", Bama Bug, 6 Pack

The most unique offering in the CrushCity lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like Swimming Action “Bronco Buck” Kick when Jigged Soft Ribbed Hook Slots on Both...

Rapala CrushCity Bronco Bug, 4", Green Pumpkin Watermelon, 6 Pack

Like all CrushCity baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for Flipping,...

Rapala CrushCity Cleanup Craw, 3.5", Green Pumpkin Magic, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw is the ultimate bass snack. Tight Kicking Action Claws Perfect for Flipping,...

Rapala CrushCity Bronco Bug, 4", Green Pumpkin-Blue Pearl, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like Swimming Action “Bronco Buck” Kick when Jigged Soft Ribbed Hook Slots on...