Lures

Snag Proof Zoo Dog, 3/5 Oz, Sexy Shad

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, Crappie

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Wake, 1/2 Oz 4.25", Gizzard Shad

Introducing the Zoo Wake™, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't...

Snag Proof Zoo Wake, 1/2 Oz 4.25", AYU

Introducing the Zoo Wake™, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't...

Snag Proof Zoo Wake, 1/2 Oz 4.25", Crappie

Introducing the Zoo Wake™, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't...

Snag Proof Zoo Wake, 1/2 Oz 4.25", White

Introducing the Zoo Wake™, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't...

Scum Frog Big Foot, Pumpkin Seed

Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time around weeds, brush, and stumps. Or, you can retrieve in short strokes between pauses. The paddletail feet of the BIGFOOT have been designed to create a...

Scum Frog Big Foot, White

Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time around weeds, brush, and stumps. Or, you can retrieve in short strokes between pauses. The paddletail feet of the BIGFOOT have been designed to create a...

Scum Frog Launch Frog, Golden Shiner

Manufactured at American Baitworks in Mississippi, USA Heaviest frog in the Scum Frog line up (weighs in between 5/8oz and 3/4oz) Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED”...

Scum Frog 5/8 Oz Launch Frog XS, Sloppy Toad

Smaller profile of the Launch Frog Manufactured at American Baitworks in Mississippi, USA 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook

Scum Frog 5/8 Oz Launch Frog XS, Leopard

Smaller profile of the Launch Frog Manufactured at American Baitworks in Mississippi, USA 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook

Scum Frog 5/8 Oz Launch Frog XS, Bone Yard

Smaller profile of the Launch Frog Manufactured at American Baitworks in Mississippi, USA 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook

Scum Frog 5/8 Oz Launch Frog XS, Hot Gill

Smaller profile of the Launch Frog Manufactured at American Baitworks in Mississippi, USA 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook

Scum Frog 5/8 Oz Launch Frog XS, Golden Shiner

Smaller profile of the Launch Frog Manufactured at American Baitworks in Mississippi, USA 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook

Freedom Tube Jig Head, 4/0 1/2 Oz, 3 Pack

The Freedom Tube Jig Head is a revolutionary design that we nicknamed “The Whale” because of its unique body shape. “The Whale” head design places more of its zinc-body, below the hook to keep the hook positioned mid-body. This...

Freedom Tube Jig Head, 2/0 3/8 Oz, 3 Pack

The Freedom Tube Jig Head is a revolutionary design that we nicknamed “The Whale” because of its unique body shape. “The Whale” head design places more of its zinc-body, below the hook to keep the hook positioned mid-body. This...

Freedom Swimbait Jig Head, 4/0 1/4 Oz, Green Pumpkin, 3 Pack

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait...

Freedom Swimbait Jig Head, 4/0 1/4 Oz, Black Shad, 3 Pack

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait...

Freedom Speed Freak Full Frame, 3/4 Oz Spinnerbait, Coleslaw

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Speed Freak Full Frame, 1/2 Oz Spinnerbait, Mouse

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Speed Freak Full Frame, 1/2 Oz Spinnerbait, Snowman

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Speed Freak Full Frame, 1/2 Oz Spinnerbait, Chartreuse Black

he new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Speed Freak Full Frame, 1/2 Oz Spinnerbait, Smokey Shad

Freedom Speed Freak Full Frame, 3/8 Oz Spinnerbait, Blue Back Herring

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Speed Freak Full Frame, 3/8 Oz Spinnerbait, Blue Gill

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Speed Freak Full Frame, 3/8 Oz Spinnerbait, Twilight

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Speed Freak Full Frame, 3/8 Oz Spinnerbait, Chartreuse White

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Purple Shad

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Blue Wonder Glow

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Goby

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Golden Shad

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold Purple, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

BaitFuel Hardbait Stick, Freshwater Fish Attractant

The stick that helped Bassmaster Elite Pro Justin Hamner win the 2024 Bassmaster Classic.The BaitFuel X55 Freshwater Hardbait Stick is an alternative to the BaitFuel Gel Fish Attractant designed to stick to the side of any hard bait. The Hardbait Stick...

BaitFuel Freshwater Fish Attractant, 5 Oz

Developed in the Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. (Fish Active Scent Technology®) - scientifically engineered to stimulate a fish’s predator instinct. For years, the ingredients in scent & attractants...

Berkley Fusion19 Swimbait Jighead 3/0, 1/4oz , Red, 3 Pack

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Finisher Glide Bait, Sinking, 3.5", 3/4oz, Perch

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Bullet Pop 80,3 1/4'', Size 4 Fusion19 treble, Bone

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Berkley Bullet Pop 80, 3 1/4'', Size 4 Fusion19 treble, Black Chrome

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Gold Chrome

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Fruit Bowl

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Chartreuse Shad, Sinking

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Bad Lipstick

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Purpledescent

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Moldy Fruit

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Juicy Lucy

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Glow Pink Squirrel

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Glow

Rapala JSDR07GL Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Glow

Berkley PowerBait Drip Minnow, 3", HD Blacknose Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a...

Berkley PowerBait Drip Minnow, 4", HD Blacknose Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a...

Berkley Warpig Lipless Crankbait, 2 3/8", 1/4 Oz, Copper

Northland Bro Bug Spoon, 1/4 Oz, Super Glo Chub