Berkley

Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Blue Smelt

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash...

Berkley Bullet Pop 70, 2 3/4", MF Frog

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance...

Berkley Bullet Pop 70, 2 3/4", Ghost Bluegill

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance...

Berkley Bullet Pop 70, 2 3/4", Bone

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance...

Berkley PowerBait Maxscent FlatWorm, 3.6", Mango Magic, 10 Pk

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait Maxscent FlatWorm, 3.6", Brown Back, 10 Pk

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait Maxscent FlatWorm, 3.6", Black Shiner, 10 Pk

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley Essentials Round Ball Jig, Hook Size 4/0, Black, 3 Pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Half Head Jig, #3/0, 3/8oz, Black, 5 Pk

Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Fusion19 Bucktail Jig, 1 Oz, Pink

Designed to pair perfectly with Berkley Gulp!, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant...

Berkley Fusion19 Swimbait Hook, Size 7/0, Smoke Satin, 4 Pk

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Swimbait hook is the ideal soft plastic hook and features a center pin screw lock attachment to keep your bait...

Berkley Fusion19 Swimbait Hook, #5/0, 4 Pk

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Swimbait hook is the ideal soft plastic hook and features a center pin screw lock attachment to keep your bait...