Northland

Northland Eye Ball Spoon, 1/8 Oz, Firetiger

The Eye-Ball Spoon™ perfectly mimics the real thing, with bling.  The backside of the spoon offers an array of colorful glow patterns for all scenarios, providing both attraction...

Northland Buck-Shot Rattle Spoon, 1/2 Oz, Golden Perch

The Buck-Shot® Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them...

Northland Holo. Forage Minnow Jig, 1/8 Oz, Super-Glo Rainbow, 2 Pk

The country's hottest minnow imitating jigging lure. Features a highly reflective Holographic Baitfish-Image® design that imitates game fishes' most desired forage. Holographic 3-D eyes make this...

Northland UV Buck-Shot Spoon, 1/4 Oz, Pink Tiger

Perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive...

Northland Buck-Shot Rattle Spoon, 3/8 Oz, Super Glo Rainbow

The Buck-Shot® Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them...

Northland Whistler Spoon, 3/8 Oz, Silver Shiner

Create a fatal attraction for walleyes, perch, pike and trout all year long. Vertically jig, allowing lure to free-fall on the drop to accentuate fluttering action and activate fish-calling sonic...

Northland Glo-Shot Spoon, 1/4 Oz, UV Electric Perch

Northland Glo-Shot Spoon, 1/4 Oz in UV Electric Perch, #8 Hook   Glo-Shot Sticks are non-toxic, easy to activate and glow in vivid color for eight hours. They are light enough not to...

Northland Glo-Shot Jig, 1/8 Oz, UV Purple Tiger, 2 Pk

The Glo-Shot® Jig’s luminescent Glo-Shot® Stick and fixed single-hook design make it ideal for deadsticking or fishing below a bobber with a lightly hooked live minnow. But its...

Northland Glo-Shot Jig, 1/8 Oz, Super-Glo Perch, 2 Pk

The Glo-Shot® Jig’s luminescent Glo-Shot® Stick and fixed single-hook design make it ideal for deadsticking or fishing below a bobber with a lightly hooked live minnow. But its...

Northland UV Forage Minnow Jig, 1/8 Oz, Pink Tiger, 2 Pk

Walleyes, trout, jumbo panfish and other predators see the UV Forage Minnow® Jig high-vis, optically brightened UV finish from afar. When fish move in for a closer look, the natural minnow action...

Northland UV Forage Minnow Jig, 1/8 Oz, Firetiger, 2 Pk

Walleyes, trout, jumbo panfish and other predators see the UV Forage Minnow® Jig high-vis, optically brightened UV finish from afar. When fish move in for a closer look, the natural minnow action...

Northland Holographic Forage Minnow Jig, 1/8 Oz, Super-Glo Chub, 2 Pk

The renowned Forage Minnow Jig flashes and flutters up strikes from walleyes, trout, jumbo panfish and other predators. It produces an incredibly tempting minnow action with a variety of jig strokes...