Northland

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series...

Northland Mimic Swim Jig, 3/8 Oz, 4/0 Hook, Walleye, 2 Pack

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength...

Northland Bro Bug Spoon, 1/4 Oz, Super Glo Chub

Northland Bro Bug Spoon, 1/4 Oz, Super Glo Redfish

Northland BBS4-93 Bro Bug Spoon 1/Cd 1/4oz Super Glo Redfish

Northland Bro Bug 1/16 Oz Spoons, 3 Pack

Be ready with a killer ice lure for all conditions with the Northland Bro Bug® Ice Spoon Kit. With bulging eyes that are bigger and buggier than ever, the redesigned Northland Bro Bug has enough...

Northland Rumble Shad, Floating-Diving, 2-1/4", 3/8 oz, 2 #6 Treble, Perch

Northland Rumble Shad 5/8 Oz 3.25" #3 Hook, Steel Chartreuse

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All...

Northland Rumble Shad, 2-1/4", 3/8 oz, 2 #6 Treble Hooks, Hot Perch

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All...

Northland Rumble Shad 1/2 Oz, 2.75", #4 Hook, Hot Perch

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All...

Northland Rumble Shiner 3/8Oz 3.25" #4 Hook, Bubblegum Tiger

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’...

Northland Rumble Bug , 3/16 Oz, #8 Hk, 1.75", Olive Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...