Bill Lewis

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Chrome Green Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen...

Bill Lewis Rat-L-Trap Lipless Saltwater Crankbait, 1/2 Oz, Pink Gold

The legendary attraction of the original Rat-L-Trap® can be found in this saltwater version with corrosion-resistant hardware designed to stand up to the rigors of inshore angling. The Saltwater...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Junebug

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Red Coach Dog

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen...

Bucca Brand Trick Shad, 6", Kiwi

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard...

Bucca Brand Trick Shad, 6", Green Gizzard

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard...

Bucca Brand Trick Shad, 6", Pearl Bone

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Pro Green Gizzard Clear

The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Cajun Pearl

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Tennessee Shine

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a...

Bill Lewis Zig Zag, 1.5", Oyster

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an...

Bill Lewis Zig Zag, 1.5", Sneaky Shad

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an...