Soft Bait

Mister Twister Sassy Stingum Bait 2-1/4" Black/ Blue

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Lunker City Fin-S Fish 2 1/2", Alewife, 20 Pack

If anything can mimic a bait fish better than the original Slug-Go, it's got to be the Fin-S Fish. A thinner, deeper profile with a forked tail adds more realism.

Berkley PowerBait Minnow, 2" Emerald Shiner, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin/Watermelon

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin Party

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Goat

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Alabama Craw

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Mister Twister 4" Chartreuse/Red Ringworm, 12 Pack

The Ringworm is one of the most creative and versatile soft plastic baits every created. Each individual ring on this worm vibrates and releases air bubbles that help grab the attention of any hungry walleye, smallmouth bass or largemouth bass. Add the...

Bobby Garland Mo'Glo 2" Baby Shad Ghost, 18 Pack

Z-Man Finesse Trd 2.75" Pro Yellow Perch 8 Pack

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X...

Yum Dinger Soft Plastic Worm 4", Copper Flash

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Stingerz 2" Coconut Ice Glow 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft jerkbaits feature a deep bellied shad or baby panfish...

Z-Man Stingerz 2" Purple Death 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft jerkbaits feature a deep bellied shad or baby panfish...

Z-Man Stingerz 2", Space Guppy, 8 Pack

Z-MAN STINGERZ2in SPACE GUPPY 8pk

Lunkerhunt Hive Seeker Swimbait, 3.5", Sexy Melon, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Lunkerhunt Hive Seeker Swimbait, 3.5", Ghost, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Lunkerhunt Hive Seeker Swimbait, 3.5", Tennessee Shad, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Yum Dinger Soft Plastic Worm 5", Watermelon Cooper/Red Flake, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Yum Dinger Soft Plastic Worm 5", Sinful Shad, 8 Pack

The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of rigging styles, including Texas and Wacky rigs. Employs YUM's Live Prey Technology, a proprietary mix of scents...

Yum Dinger Soft Plastic Worm 4", Pearl Silver Flake, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 5", Copper Flash, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 4", Red Shad, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 5", Green Pumpkin Neon, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum 4" Soft Plastic Dinger Worm, Green Clown, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum 5" Soft Plastic Dinger Worm, Money, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum 4" Soft Plastic Dinger Worm, Mud Fleck, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 5", Mardi Gras, 8 Pack

The dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM dinger can be Texas, Carolina and wacky rigged, weighted or weightless and catches bass when other lures fail. This soft plastic bait...

Z-Man Elaztech Zinkerz Finesse Worm 5" Goby Bryant, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Z-Man Elaztech Zinkerz Finesse Worm 5", Green Pumpkin Goby, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Z-Man Elaztech Zinkerz Finesse Worm 5", Watermelon/White, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Yum Dinger Soft Plastic Worm 4", Green Pumpkin, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Yum Dinger Soft Plastic Worm 5", Pearl Silver Flake, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Elaztech Zinkerz Finesse Worm 5" Blue Claw 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Z-Man Elaztech Zinkerz Finesse Worm 5", White Lightning, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Storm Largo Shad, 3.5 Inch, Live River Shad, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Arkansas Glow, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Electric Chicken, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Twilight, 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Coppertreuse 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", 6Pk, The Deal

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5" Goby Bryant 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Shad Fryz 1.75" Bumblebee, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Z-Man Shad Fryz 1.75" Space Guppy, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Keitech Shad Impact 5", Shad Shaped Dropshot Bait, Electric Shad 6 Pack

The Shad Impact is a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish. The top section of the bait is a no salt, light weight plastic and the bottom is a heavier, salted plastic. This...

Z-Man Slim SwimZ 2 1/2" Soft Plastic Paddle Tail Swimbait, Baby Bass, 8 Pack

Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, even when ripping it through grass and other surface cover. Delivers incredible softness and an enticing...

Z-man Slim SwimZ 2 1/2" Soft Plastic Paddle Tail Swimbait, Pro Yellow Perch, 8 Pack

Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, even when ripping it through grass and other surface cover. Delivers incredible softness and an enticing...

Z-Man ChatterSpike, 4.5", Fire Craw, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Z-Man ChatterSpike, 4.5", BlueGill, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Keitech Easy Shiner , 2" Male Perch, 12 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy Shiner, 5" Shad, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Fat Swing Impact, 3.8" Male Perch, 6 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...