Soft Bait

Berkley PowerBait MaxScent Tube, 2 1/2", Smoke Silver, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Tube, 2 1/2", Lucky Penny, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Tube, 2 1/2", Goby, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Flux-Gill, 3.5", Tonic, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent Creature Hawg, 4", Rusty Craw, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent The General, 5", Green Gumpkin/Chartreuse, 8pk

Berkley PowerBait MaxScent The General, 5", Green Pumpkin, 8pk

Berkley PowerBait MaxScent The General, 5", Black, 8pk

Berkley PowerBait MaxScent The General, 5", June Bug, 8pk

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck, 8pk

Berkley PowerBait The General, 5.25", Watermelon Candy, 8 Pk

Berkley PowerBait The General, 5.25", Green Pumpkin, 8 Pk

Berkley PowerBait The General, 5.25", Bubblegum, 8 Pk

Berkley PowerBait The General, 5.25", Black/Chartreuse, 8 Pk

Berkley PowerBait Power Worm, 7", Tequila Sunrise, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Power Worm, 7", Plum, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Power Worm, 7", Motor Oil, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Power Worm, 7", Green Pumpkin/Chartreuse, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Power Worm, 7", Black/Chartreuse, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Power Worm, 7", Black, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Power Grub, 3", White, 15 Pk

Berkley PowerBait Power Grub, 3", Pumpkinseed, 15 Pk

Berkley PowerBait Power Grub, 3", Firetiger, 15 Pk

Berkley PowerBait Power Grub, 3", Chartreuse, 15 Pk

Berkley PowerBait Power Grub, 2", White, 20 Pk

Berkley PowerBait Power Grub, 2", Pumpkinseed, 20 Pk

Berkley PowerBait Power Grub, 2", Firetiger, 20 Pk

Berkley PowerBait Power Grub, 2", Chartreuse, 20 Pk

Berkley PowerBait Chigger Craw, 4", Okeechobee Craw, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Chigger Craw, 4", GOAT, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait MaxScent Tube 2 1/2" Green Pumpkin, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley Gulp! Saltwater Swimming Mullet, 4", Glow Orange, 10pk

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design H

Rapala CrushCity Ned BLT, 3", Green Pumpkin Chartreuse Pepper, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

NetBait ION 5" Worm, Red Shad, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused...

NetBait ION 5" Worm, Blow Torch, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused...

X Zone 2.25" Scented Stealth Tube, 309, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded...

Ready 2 Fish Trout Kit

Improve your chances for success on your next outdoor adventure with the Ready 2 Fish Trout Lure Kit. It includes a collection of the most popular attractants preferred by avid anglers. In...

Ready 2 Fish Walleye Kit

The Ready2Fish Walleye Kit includes a selection swirltail grubs swim baits pre-rigged baits and jigheads in the most popular colors and sizes for Walleye Fishing.

Savage Gear Sandeel 6", 1.5oz, Mackerel, 1Head, 2 Bodies

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie toward the nose. This offers anglers two unique...

Yamamoto 4" Zako Swimbait, Sexy Shad, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 4" Zako Swimbait, Smallmouth Magic, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 4" Zako Swimbait, Sight Flash, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 4" Zako Swimbait, Chartreuse Shad, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 4" Zako Swimbait, Cream White, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 5" Senko Black/Green w/Black and Chartreuse Flake, 10 Pack

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7

Frog Factory Original Ribbit Frog, River Toad, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Bluegill, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Black/Blue, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Watermelon Red, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Black, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Big Bite Baits 94 Piece Bass Kit

This kit packs in all the essential baits you need to catch bass of all types. Whether you're pond fishing for largemouth, river fishing for smallmouth, and anything in between, reach for the kit...

Big Bite Baits Kids Fishing Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go...