Soft Bait

Yamamoto 3" Scope Shad, Green Gizzard, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Natural Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Pumpkin, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Yamacraw Bruised Shin, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Blue Craw, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Pumpkin Magic, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Watermelon/Black & Red, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Black W/Large Blue Flake, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 2.5" Yamatanuki Heavy Blue Craw, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 2.5" Yamatanuki Heavy Baby Bass, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 2.5" Yamatanuki Heavy Watermelon with Black & Red Flake 10 pACK

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs...

Yamamoto 3.5" Yamatanuki Heavy Dark Green Pumpkin W/ Amber, 8 Pack Laminate

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3.5" Yamatanuki Heavy Brown Purple Laminate, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3.5" Yamatanuki Heavy Sexy Shad, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Yamamoto 3" Ned Senko-Floater, Plum Apple, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Watermelon Magic, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Baby Bass, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Blk Flk, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Yamamoto Senko Worm, 5", 10pk, Black with Large Blue

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Big Bite Baits Suicide Shad 3.5" Pearl, 5 Pack

Features: The Big Bite Baits Suicide Shad is an unrigged, 3 1/2 inch paddle tail swimbait. Slender body, thin tail section, and big paddle tail. Packaged in a rigid clamshell so they keep their shape up until use. 3D eyes and detailed color schemes...

Big Bite Baits Pro Swimmer 2.8" White Ice Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail generates a big bass-attracting kick. Throw it on a small...

Big Bite Baits Pro Swimmer 2.8" Purple Glitter/Opaque Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail generates a big bass-attracting kick. Throw it on a small...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin Orange Tail, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Perch Dinner, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Smoke Black Purple Flake, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big Bite’s robust Scentsation attractant...

Big Bite Baits Scentsation Slim Minnow 4" Pearl, 10 Pack

Made for any species of fish, but ideal for drop shotting and damiki rigging with forward-facing sonar, the all-new Big Bite Baits Scentsation Slim Minnow is packed with Big Bite's new scented formula for added attraction. With a slim body design...

Big Bite Baits Scentsation Slim Minnow 4" Perch Dinner, 10 Pack

Rigorously tested by Big Bite Baits prostaff with great results for catching largemouth, smallmouth, walleyes, and more, the Big Bite Baits Scentsation Slim Minnow delivers a universal baitfish profile ideal for a variety of casting or jigging...

Berkley PowerBait MaxScent Tube, 3 1/2" Smoke Silver, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Tube, 3 1/2" Lucky Penny, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Tube 3 1/2" Green Pumpkin, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Tube 3 1/2" Goby, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent 3 1/2" Tube, Black Red Fleck, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Tube 3 1/2", Black Blue Fleck, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

BerkleyPowerBait MaxScent The General, Slow Fall Stick Bait, Black/Chartreuse, 8 Pack

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PowerBait MaxScent Flatworm 3.6", Cinnamon Purple, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatworm 3.6", Smelt, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatworm 3.6", Green Pumpkin Watermelon, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Keitech Easy shiner,Green Pumpkin Shad, 3",10pk, Strong Squid Scent infused

The 3-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color injection...

Keitech Easy shiner,Bluegill, 3",10pk, Strong Squid Scent infused

The 3-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color injection...

Blue Fox Vibrax Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Gold

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line...

Blue Fox Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Orange Craw

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line...

Savage Gear 4D Yellow Perch 9" 5oz Perch

The 4'th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it will be even harder for the predator fish to resist a full committed attack! Each lure's color design has...

Strike King Mr. Crappie Lightning Shad, 2", Tuxedo Black & Chartreuse, Floating,15pk

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Keitech Easy shiner,Alewife, 2",12pk

Easy shiner,Alewife, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Green Pumpkin PP. Shad, 2",12pk

Easy shiner,Green Pumpkin PP. Shad, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Gold Flash Minnow, 2",12pk

Easy shiner,Gold Flash Minnow, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Ayu, 2",12pk

Easy shiner,Ayu, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Baby Bass, 2",12pk

Easy shiner, Baby Bass, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Bluegill, 2",12pk

Easy shiner, Bluegill, 2",12pk, Strong Squid Scent infused

Strike King Mr. Crappie Slab Slanger 2.25", 15pk, Refrigerator White

This 2 1/4 inch crappie killer, the Mr. Crappie Slab Slanger, is designed to catch monster slabs in heavy cover. Designed with a ribbed body and a spde tail for vertical jigging, casting or pitching. It also has a secret pocket for crappie scents.

Yamamoto 5" Senko Fire Craw, 10 Pack

5" Senko Fire Craw (10 Pack)