Soft Bait

Mister Twister 2" Teenie Curly Tail Multi-Color, Neon Pink Flake, 15 Pack

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

Mister Twister Sassy Stingum Bait 2-1/4" Double Silver Rainbow, 12 Pack

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister 4" Twister Tail Chartreuse Red Flake, 10 Pack

Mister Twister 4TSF20-10RS 4" Twister Tail / Chartreuse Red Flake                    

Mister Twister 4" Twister Tail Multi-Color Brown/Orange Tail, 10 Pack

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. It's ideal for all game fish. The color selection is nothing short of tremendous...

Yakima Bait Flatfish Wiggling Plug, #F-2, 1", #12 Single Hook, Frog

• Multi-Specie Design• Round Bend Treble Hook• Strong Stainless Split Ring• 2X Hook Strength

Storm 360 GT Searchbait, 4 1/2" 1/4 Oz Pre Rigged, Herring, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC Coastal Black hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming in the...

Storm 360 GT Searchbait, 5 1/2" 3/8 Oz Pre Rigged, Pearl Ice, 3 Pack

Featuring a one-of-a-kind design, the Storm 360GT Searchbait Swimmer Jig combines a soft swimbait with a crankbait's action. The swimming lip molded into the jig head adds that signature crankbait action and depth control to the soft bait. This Swimmer...

Storm 360 GT Searchbait, 3 1/2" 1/8 Oz Pre Rigged, Gaga, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming...

Storm 360 GT Searchbait, 4 1/2" 1/4 Oz Pre Rigged, Volunteer, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming...

Storm 360GT Searchbait Bodies 3 1/2" Smelt 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 4 1/2" Smokin' Ghost, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 4 1/2" Volunteer, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Yum Dinger Soft Plastic Worm 5", Pumpkin Pepper/Green Flake, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Billy Goat 4.25" Canada Craw, 3 Pack

Twin action tails incorporate unique curved paddle tail design found on other popular Z-Man lures Produces thumping action at all retrieve speeds and even on the fall 10X Tough ElaZtech construction provides for extreme durability and buoyancy Extremely...

Apex Salted Mini Tubes, 1.5" Pink/Chartreuse Glitter, 15 Pack

Apex Salted Mini Tubes, 1.5" Yellow/White, 15 Pack

Apex Salted Mini Tubes, 1.5" Orange/Chartreuse, 15 Pack

Apex Salted Mini Tubes, 1.5". Red/Chartreuse, 15 Pack

Bobby Garland Mo' Glo Slab Slay'R 2", Screamer, 12 Pack

Brighten up your prospects when it's time to get tough on crappie with the Bobby Garland Mo' Glo Slab Slay'r baits. Featuring a super-glow formulation for irresistible appeal, the Mo' Glo Slab Slay'r offers a deadly combination of a ribbed yet solid body...

Lunkerhunt Hollow Body Phantom Spider, Fang, 2" 1/4 Oz

Taking realism to a whole new level, the Lunkerhunt Hollow Body Phantom Spider looks as good as it fishes. Featuring a hollow body weedless design similar to a hollow body frog, the Lunkerhunt Hollow Body Phantom Spider is equipped with walking legs...

Mister Twister Sassy Stingum Bait 2-1/4" Black/ Blue

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Berkley PowerBait Minnow, 2" Emerald Shiner, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin/Watermelon

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Goat

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Alabama Craw

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Z-Man Finesse Trd 2.75" Pro Yellow Perch 8 Pack

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X...

Yum Dinger Soft Plastic Worm 4", Copper Flash

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Stingerz 2" Coconut Ice Glow 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft jerkbaits feature a deep bellied shad or baby panfish...

Z-Man Stingerz 2" Purple Death 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft jerkbaits feature a deep bellied shad or baby panfish...

Z-Man Stingerz 2", Space Guppy, 8 Pack

Z-MAN STINGERZ2in SPACE GUPPY 8pk

Lunkerhunt Hive Seeker Swimbait, 3.5", Sexy Melon, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Lunkerhunt Hive Seeker Swimbait, 3.5", Tennessee Shad, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Yum Soft Plastic 5" Dinger Worm, Junebug Red Flake, 8 Pack

The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of rigging styles, including Texas and Wacky rigs. Employs YUM's Live Prey Technology, a proprietary mix of scents...

Yum 4" Soft Plastic Dinger Worm, Green Clown, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum 4" Soft Plastic Dinger Worm, Mud Fleck, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Z-Man Elaztech Zinkerz Finesse Worm 5", Green Pumpkin Goby, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Storm Largo Shad, 3.5 Inch, Live River Shad, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Arkansas Glow, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Electric Chicken, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Twilight, 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Coppertreuse 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5" Goby Bryant 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Shad Fryz 1.75" Bumblebee, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Z-Man Shad Fryz 1.75" Space Guppy, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Keitech Shad Impact 5", Shad Shaped Dropshot Bait, Electric Shad 6 Pack

The Shad Impact is a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish. The top section of the bait is a no salt, light weight plastic and the bottom is a heavier, salted plastic. This...

Z-Man Slim SwimZ 2 1/2" Soft Plastic Paddle Tail Swimbait, Baby Bass, 8 Pack

Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, even when ripping it through grass and other surface cover. Delivers incredible softness and an enticing...

Z-Man ChatterSpike, 4.5", Fire Craw, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Z-Man ChatterSpike, 4.5", BlueGill, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Keitech Easy Shiner , 2" Male Perch, 12 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy Shiner, 5" Shad, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Fat Swing Impact, 3.8" Male Perch, 6 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...