Soft Bait

Ready 2 Fish Trout Kit

Improve your chances for success on your next outdoor adventure with the Ready 2 Fish Trout Lure Kit. It includes a collection of the most popular attractants preferred by avid anglers. In addition, these fishing supplies give you a wide selection of...

Ready 2 Fish Walleye Kit

The Ready2Fish Walleye Kit includes a selection swirltail grubs swim baits pre-rigged baits and jigheads in the most popular colors and sizes for Walleye Fishing.

Ready 2 Fish Bass Kit

Ready2Fish® Lure Kits feature all the best lures for the most popular species – just add the rod, reel and water.  This is a great starter kit that offers a good variety of species appropriate baits for various fishing conditions. Kit...

Savage Gear Sandeel 6", 1.5oz, Mackerel, 1Head, 2 Bodies

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie toward the nose. This offers anglers two unique methods for presenting this dependable bait to...

Yamamoto 4" Zako Swimbait, Sexy Shad, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 4" Zako Swimbait, Smallmouth Magic, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 4" Zako Swimbait, Sight Flash, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 4" Zako Swimbait, Chartreuse Shad, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 4" Zako Swimbait, Cream White, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 5" Senko Black/Green w/Black and Chartreuse Flake, 10 Pack

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has...

Frog Factory Original Ribbit Frog, River Toad, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused with a Garlic Scent to enhance fish attraction. We...

Frog Factory Original Ribbit Frog, Bluegill, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused with a Garlic Scent to enhance fish attraction. We...

Frog Factory Original Ribbit Frog, Black/Blue, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused with a Garlic Scent to enhance fish attraction. We...

Frog Factory Original Ribbit Frog, Watermelon Red, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused with a Garlic Scent to enhance fish attraction. We...

Frog Factory Original Ribbit Frog, Black, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused with a Garlic Scent to enhance fish attraction. We...

Frog Factory Original Ribbit Frog, White, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused with a Garlic Scent to enhance fish attraction. We...

Big Bite Baits 94 Piece Bass Kit

This kit packs in all the essential baits you need to catch bass of all types. Whether you're pond fishing for largemouth, river fishing for smallmouth, and anything in between, reach for the kit when you just wanna go bass fishing...

Big Bite Baits Kids Fishing Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go fishing! It is sure to produce lots of fish, and...

Big Bite Baits 60 Piece Crappie Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go fishing! It is sure to produce lots of fish, and...

Keitech Fat Swing Impact, 3.8" Sexy Ayu, 6 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Z-Man Razor Shadz Segmented Swimbait, 4 1/2", Ayu, Floating, 4pk

The quintessential ChatterBait trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session without the...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Green Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Red Craw, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Tennessee Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Pro Blue Red Pearl, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

X Zone 6" Deception Worm, Houdini, 12pk

The X Zone Pro Series Deception Worm is Ultimate FLOATING Finesse Worm! Made from a specialized blend of soft plastic, when fished with a weight the Deception Worm will stand with its tail straight up off the bottom to tempt...

X Zone 6" MB Fat Finesse Worm, Morning Dawn, 8pk

The X Zone Pro Series MB Fat Finesse Worm is a slightly fatter alternative to a classic finesse worm. Show them something different! Classic finesse worm shape, just fatter! Catch more bass with a subtle presentation change!Besides its...

Keitech Crazy Flapper, Green Pumpkin, 3.6" Twin Tail Craw/Creature, 7Pk

Keitech is proud to announce the release of our 1st. craw-type bait called the " Crazy Flapper". The "Keitech Crazy Flapper" can be Texas rigged, Fished on your favorite Jig head, used on the Drop shot and makes a great Jig trailer. The "Crazy Flapper"...

Z-Man Elaztech Curly Tailz Scented Curl Tail Grub, 4", Pearl, 5pk

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech superplastic material, infuse it with fish-attracting Pro-Cure Super Gel, and you’ve got a 4” bait that will trigger strikes from redfish, seatrout,...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 5", Nuked Pilchard Glow, 5pk

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal!   Built...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4", Nuked Pilchard Glow, 5pk

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or...

Keitech Easy Shiner 8", Ghost Rainbow Trout, 2Pk

The Easy Shiner is a shad shaped swimbait with legendary Keitech swimming motion. The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! These versatile swim baits come in seven sizes to match any fishing conditions...

Keitech Fat Swing Impact, Bluegill Flash, 6.8", Fat Paddletail Swimbait, 3Pk

The long awaited Keitech 6.8-Inch FAT Swing Impact has hit he market! Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive feature of this...

Keitech Fat Swing Impact, Pro Blue Red Pearl, 6.8", Fat Paddletail Swimbait, 3Pk

The long awaited Keitech 6.8-Inch FAT Swing Impact has hit he market! Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive feature of this...

Z-Man TRD Ticklerz 2.75", Laguna Shrimp, 8 Pack

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man Hula StickZ, 4", Purple Rain, 6 Pack

Designed by finesse fishing guru Drew Reese and a favorite of Z-Man pro Jeff ‘Gussy’ Gustafson, this quad-tentacled 4” stickbait is a flat-out multispecies fish-catcher thanks to its simple yet effective design and buoyant ElaZtech...

Rapala CrushCity The Suspect 275, Motor Oil UV, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75", Motor Oil UV, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Berkley Gulp! Saltwater Swimming Mullet, 4", Glow Orange, 10pk

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design High action swimming tail Features Gulp! extreme scent...

Berkley Gulp! Saltwater Swimming Mullet, 3", Pearl White/Chartreuse, 11pk

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design High action swimming tail Features Gulp! extreme scent...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Blue Flake, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Shad, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin Magic, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Ned BLT, 3", Green Pumpkin Blue, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Great Lakes Finesse Hover Minnow, 2 3/4", Iridescent, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Great Lakes Finesse Hover Minnow, 2 3/4", Matte Black, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Great Lakes Finesse Hover Minnow, 2 3/4", Smoke Clear Purple Flake, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Great Lakes Finesse Hover Minnow, 2 3/4", Green Pumpkin, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Great Lakes Finesse Hover Minnow, 2 3/4", Meltdown, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Great Lakes Finesse Hover Minnow, 2 3/4", Crush Shad, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Great Lakes Finesse Hover Minnow, 2 3/4", Frosted Shad, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...