Soft Bait

Berkley PowerBait MaxScent Flux-Gill, 3.5", Tonic, 6 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", Rusty Craw, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Green Gumpkin/Chartreuse, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Green Gumpkin, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Black, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", June Bug, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Baby Bass, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait The General, 5.25", Watermelon Candy, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", Green Pumpkin/Watermelon, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", Green Pumpkin/Chartreuse, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", Green Pumpkin, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", GOAT, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", Bubblegum, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", Black/Chartreuse, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", Black Blue Fleck/Blue, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait The General, 5.25", Baby Bass, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Power Worm, 7", Tequila Sunrise, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Worm, 7", Plum, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Worm, 7", Motor Oil, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Worm, 7", Green Pumpkin/Chartreuse, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Worm, 7", Green Pumpkin, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Worm, 7", Black/Chartreuse, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Worm, 7", Black, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Grub, 3", White, 15 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Power Grub, 3", Pumpkinseed, 15 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Power Grub, 3", Firetiger, 15 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Power Grub, 3", Chartreuse, 15 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Power Grub, 2", White, 20 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Power Grub, 2", Pumpkinseed, 20 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Power Grub, 2", Firetiger, 20 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Power Grub, 2", Chartreuse, 20 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times...

Berkley PowerBait Chigger Craw, 4", Okeechobee Craw, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Chigger Craw, 4", GOAT, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait MaxScent Tube 2 1/2" Green Pumpkin, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology! Classic Tube Profile: Crafted with an...

Berkley Gulp! Saltwater Swimming Mullet, 4", Glow Orange, 10pk

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design High action swimming tail Features Gulp! extreme scent...

NetBait Lollipop DS, 3.5" Soft Bait, LON Goby 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

Rapala CrushCity Ned BLT, 3", TPE Material, Green Pumpkin Chartreuse Pepper, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

NetBait ION 5" Worm, Red Shad, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

Z-Man Finesse Trd 2.75", The Deal, 8 Pack

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X...

NetBait ION 5" Worm, Blow Torch, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

X Zone 2.25" Scented Stealth Tube, Dark Melon Purple, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.25" Scented Stealth Tube, 309, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

Ready 2 Fish Trout Kit

Improve your chances for success on your next outdoor adventure with the Ready 2 Fish Trout Lure Kit. It includes a collection of the most popular attractants preferred by avid anglers. In addition, these fishing supplies give you a wide selection of...

Ready 2 Fish Walleye Kit

The Ready2Fish Walleye Kit includes a selection swirltail grubs swim baits pre-rigged baits and jigheads in the most popular colors and sizes for Walleye Fishing.

Ready 2 Fish Bass Kit

Ready2Fish® Lure Kits feature all the best lures for the most popular species – just add the rod, reel and water.  This is a great starter kit that offers a good variety of species appropriate baits for various fishing conditions. Kit...

Savage Gear Sandeel 6", 1.5oz, Mackerel, 1Head, 2 Bodies

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie toward the nose. This offers anglers two unique methods for presenting this dependable bait to...

Yamamoto 4" Zako Swimbait, Sexy Shad, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 4" Zako Swimbait, Smallmouth Magic, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 4" Zako Swimbait, Sight Flash, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 4" Zako Swimbait, Chartreuse Shad, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...

Yamamoto 4" Zako Swimbait, Cream White, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don't...