Hard Bait

Berkley Bullet Pop 80, 3 1/4'', MF Bluegill

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

Rapala X-Rap Countdown, 2", 1/8oz, Rainbow Trout

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended...

Savage Gear Savage Blade Double, 10.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 10.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 10.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 9.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Silver Cisco

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Black Orange

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Savage Blade Double, 8.5", Black Chartreuse

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Lemon Head

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Black Orange

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Prop, 8" 3.5oz, Floating Topwater, Baby Duck

Savage Gear Sucker Prop Musky Bait - Introducing the Savage Sucker Prop, designed for maximum surface action and explosive strikes. This premium musky lure features a precision-engineered propeller at the rear, generating loud splashing sounds...

Savage Gear Sucker Flanker, 10", Walleye Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 10", Black Perch

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 10", Cisco Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Walleye Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Black Perch

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Savage Gear Sucker Flanker, 8", Cisco Glitter

Meet the NEW Sucker Flanker, A flat-sided musky crankbait with an interchangable bill so you can fine tune action and dive depth. Swap diving depths and from a wide wobble to a tight shimmy with a simple swap of the bill! This is a must have...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Slick Chartreuse

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Chartreuse Pearl

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Blue Frost

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16 oz, Black Brass

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Berkley Jointed Fishing Lure, 2 3/4", Slick Smelt

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Slick Purple Bengal

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Purple Tiger

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Jointed Fishing Lure, 2 3/4", Kock Out

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Ripfish, 3.5", 3/4oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Blue Chrome

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Black Silver

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 3.5", 3/4oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Firetiger

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Chrome Perch

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Blue Chrome

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Black Silver

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Ripfish, 2.75", 3/8oz, Black Gold

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a...

Berkley Screamin' Choppo, 4.3" 110, Ghost Sexy Shad

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, MF Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, Ghost Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Bone

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Jointed Fishing Lure, 2 3/4", Firetail Hot Perch

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank...

Berkley Screamin' Choppo, 4.3" 110, Maverick

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 4.3" 110, Bone

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Ghost Sexy Shad

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, MF Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Ghost Bluegill

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Screamin' Choppo, 3.75" 95, Maverick

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Berkley Choppo Hardbait, 90, Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait, 90, HD Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...