Soft Bait

Berkley PowerBait MaxScent Flatworm 3.6", Smelt, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Green Pumpkin Watermelon, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Blue Fox Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Orange Craw

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency...

Keitech Easy shiner,Alewife, 2",12pk

Easy shiner,Alewife, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Green Pumpkin PP. Shad, 2",12pk

Easy shiner,Green Pumpkin PP. Shad, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Ayu, 2",12pk

Easy shiner,Ayu, 2",12pk, Strong Squid Scent infused

Strike King Mr. Crappie Slab Slanger 2.25", 15pk, Refrigerator White

This 2 1/4 inch crappie killer, the Mr. Crappie Slab Slanger, is designed to catch monster slabs in heavy cover. Designed with a ribbed body and a spde tail for vertical jigging, casting or pitching...

Yamamoto 5" Senko Fire Craw, 10 Pack

5" Senko Fire Craw (10 Pack)  

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout,...

X Zone Ned Zone 3", Big Limit, 8 Pk

This soft, floating, ribbed, Ned Rig bait is perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs. The belly...

Strike King 3 3/4" Rage Swimmer, Green Pumpkin, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for...

Z-Man TRD Hogz 3" Creature Bait, Drew'S Craw, 6 Pack

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and...

Strike King Rattlin' Rage Craw 4", Watermelon Seed with Red Flake

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in...

X Zone 3.75" X-Tube, Green Pumpkin, 8 pk

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for...

Yamamoto Swim Senko, 5", Black

This breakthrough bait perfectly unites two of today's top lures - the Senko and a swimbait in one hot product.  

Yamamoto Senko Worm, 5", 10pk, Black

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Set The Hook Zaga Craw 2" Watermelon Red, 6 PK

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is...

X Zone 3" Ned Zone, Green Pumpkin Blue Flake, 8pk

3" Ned Zone, Green Pumpkin Blue Flake, 8pk

Keitech Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Lunkerhunt 1.5" Hive Micro Typhon, 10 Pk, Black

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that...

Lunkerhunt 3" Finesse Craw 8 Pack Bait, Crimson

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a...

Set The Hook 2" Zaga Craw Bait Fuel, Black

The first finesse style craw integrated with BaitFuel, a powerful new scent technology developed in a lab and proven on the water. The Zaga Craw is designed to maximize scent dispersion, the...

Berkley PowerBait Ice Action Waxies 3/4" 14Pk, Red

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which...

Berkley PowerBait Ice Action Waxies 3/4" 14Pk, Chartreuse

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which...

Mister Twister 6" Sassy Shad Swimbait, 3 Pk White

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic bait fish you'll find anywhere. The Sassy Shad® will...

Mister Twister 6" Sassy Shad with 3/4 Oz Jig Head

6" Sassy Shad, 1 Rigged With 3/4 Oz Jighead Black Back / White. 1 Spare, Plain Packaging Specifications: Brand: Mister Twister Model: Sassy Shad Length: 6" Rig: 1 Rigged with jig head Jig: 3/4 Oz

Musky Innovations Magnum Swimming Dawg 11" White Sucker

Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump...

Berkley Gulp Alive 3" Leech, Small Bucket, Black

Each leech bait has a natural presentation in action, scent and taste. "Recharge" bait by placing used bait back in the attractant. The Floating Jumbo leeches adds buoyancy to its natural...

Strike King Rage Toad, 4", Pearl, 5 pk

Cause "toad rage" on the waterways with the exclusive Strike King Rage Tail Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before! For best...

Strike King Rage Space Monkey, 4", Black/Blue, 6 pk

Unbelievable detailing makes the Strike King Rage Tail Space Monkey Soft Bait the life of your next Texas-rigging party. The scalloped Rage Tail design, elongated legs, and extra ''bumps'' send a...

Savage Gear 12" Sucker Swimbait

Everyone knows that when Suckers are present, they are one of the preferred forages of large predatory game fish. Because of this, Savage Gear has created the most realistic sucker paddle swimbait...

NetBait Little Spanky 3.25" Swimbait, 9 Pack

The Netbait Spanky Swimbait is a great addition to the already outstanding line of soft plastics that NetBait offers. It features a ribbed mid-section and a 5/8-inch paddle on the tail. These two...

NetBait Paca Chunk 3" Bait, Peanut Butter & Jelly, 6 Pack

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca Chunk trailers...

Big Bite Baits 3" Curl Tail Grub, Orange/ Yellow, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, White, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Bubblegum/ Chartreuse, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Yellow, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Orange, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Chartreuse Pearl, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Chartreuse, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Orange/ Pink/ Chartreuse, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Smoke Silver, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Purple Glitter/ Chartreuse, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Big Bite Baits 3" Curl Tail Grub, Bad Blood, 10 Pack

The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it...

Lunkerhunt Micro Typhon, Watermelon/ Red Fleck

The All new Lunkerhunt Micro Typhon is a solid body tube that offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles...

Savage Gear 3D Suicide Duck, 4 1/4", 1 Oz, Adult Mallard

Savage Gear 3D Suicide Duck, 4 1/4", 1 Oz, Adult Mallard:  2 styles of action, attach the line to the Beak, and the lure will run with a low discrete posture, like a duckling trying to hide and...

Berkley Gulp! Leech, 3", Black, 12 Pk

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of...

Berkley PowerBait MaxScent The General, 6", June Bug, 5 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Meaty Chunk, 3", Sapphire Blue, 6 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Meaty Chunk, 3", Black, 6 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Watermelon Red Magic

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...