Soft Bait

Berkley PowerBait Minnow Soft Bait, 2", Magic Man, 18pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow Magic Man, 3", 15pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow Sangria 3", 15pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow, Firetiger, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow, Magic Man, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.  

Berkley PowerBait Minnow Purple Magic 3", 15 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow, Purple Magic, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow, Sangria, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow 3", Firetiger, 15pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Big Bite Baits 3.75" Limit Maker Chick Magnet, 10pk

Designed by FLW Tour pro, Michael Neal, the Big Bite Baits Limit Maker will help ensure you get five fish in the boat before the end of the day. Offering a small baitfish profile with a super needle...

Big Bite Baits Cane Thumper Chick Magnet

Featuring the same great profile and body shape of the other Rojas signature shapes, the Big Bite Cane Thumper features a detailed head with large ribs on the bottom, as well as, hook pockets on the...

Berkley PowerBait Minnow, 3" Chartreuse Shad, 15Pk

Preferred by fisherman and fish alike, the proven Berkley® PowerBait® Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse...

Mister Twister Sassy Stingum Bait 2-1/4" Key Lime Pie, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing...

Mister Twister Sassy Stingum Bait 2-1/4" Glitter Critter, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing...

Z-Man Micro GOAT, 1.75", Pink Glow, 8 Pack

This 1.75" micro creature bait, like its larger twin kicking tail GOAT brethren, is an amazingly versatile option for swimming, jigging or dragging for all your favorite species from crappie to...

Z-Man Baby BallerZ, 2", Space Guppy, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on...

Z-Man Baby BallerZ, 2", Glow Chatreuse, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on...

Z-Man Baby BallerZ, 2", Coconut Ice, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on...

Z-Man HerculeZ Swimbait, 3", Sexy Mullet, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means...

Z-Man HerculeZ Swimbait, 3", Opening Night, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means...

Z-Man ChatterSpike, 4.5", Hot Snakes, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyr

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck/Blue, 8pk

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait Maxscent The General, 5", Green Pumpkin Party

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Tube, 3.5", White Pearl, 6pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

X Zone Original Slammer, Bass Candy, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer, Purple Shiner, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer, Minnow Magic, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer, Green Pumpkin Purple Gold Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer, Green Pumpkin Blue Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer, Natural Goby, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer Blue Gill, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer Smallie Magic, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer Big Limit, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer Electric Shad, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

X Zone Original Slammer Black, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and...

Berkley PowerBait 4" Rib Worm, Pink Shad, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib...

Berkley PowerBait 4" Rib Worm, Purple Chartreuse

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib...

Berkley PowerBait 4" Rib Worm, Citrus Blast, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib...

Berkley PowerBait 4" Rib Worm Blown Motor, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib...

Berkley PowerBait 4" Rib Worm, Electric Blue, 15 Pack

Berkley Powerbait Rib Worm is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the...

Z-Man TRD CrawZ, 2.5", The Deal, 6 pk

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, Canada Craw

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, The Deal

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, Black/Blue

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and...

X Zone 3.75" X-Tube, Chartreuse Bomb, 8/pk

Features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions or locations. Rig with an internal tube jig head for dragging or snap jigging...

Big Bite Baits 4" Curl Tail Grub Yellow 10 Pack

4" Curl Tail Grub Yellow 10 per pack

Berkley PowerBait Power Minnow, 3" 8Pk, Smelt

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Ripple Shad, 4", Glow Chartreuse, 5Pk,

Unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. Lifelike body/color detail and oversized red eyes. Exclusive PowerBait scent and flavor. 

Set The Hook 2" Dart Minnow, Bue Magic Red Flake

Dart Minnow 2" Bue Magic Red Flake w/Baitfuel

Berkley PowerBait Hollow Belly, HD Blueback Herring, 4" 10cm, 4, Swimbaits

This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or slow. Its minnow-shaped body features a prominent eye design, a high-action flat paddle tail...

Berkley PowerBait Hollow Belly, HD Sexy Shad, 4" 10cm, 4, Swimbaits

This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or slow. Its minnow-shaped body features a prominent eye design, a high-action flat paddle tail...

Mr. Crappie Lightning Shad, 2", Blue Ice, Floating, 15 Pack

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning...