Soft Bait

Mister Twister 4" Twister Tail Chartreuse Red Flake, 10 Pack

Mister Twister 4" Twister Tail Multi-Color Brown/Orange Tail, 10 Pack

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. It's ideal for all game...

Storm 360 GT Searchbait, 3 1/2" 1/8 Oz Pre Rigged, Gaga, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60°...

Storm 360GT Searchbait Bodies 4 1/2" Volunteer, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model...

Z-Man Billy Goat 4.25" Canada Craw, 3 Pack

Twin action tails incorporate unique curved paddle tail design found on other popular Z-Man lures Produces thumping action at all retrieve speeds and even on the fall

Apex Salted Mini Tubes, 1.5" Pink/Chartreuse Glitter, 15 Pack

Apex Salted Mini Tubes, 1.5" Yellow/White, 15 Pack

Apex Salted Mini Tubes, 1.5" Orange/Chartreuse, 15 Pack

Bobby Garland Mo' Glo Slab Slay'R 2", Screamer, 12 Pack

Brighten up your prospects when it's time to get tough on crappie with the Bobby Garland Mo' Glo Slab Slay'r baits. Featuring a super-glow formulation for irresistible appeal, the Mo' Glo Slab Slay'r...

Mister Twister Sassy Stingum Bait 2-1/4" Black/ Blue

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing...

Berkley PowerBait Minnow, 2" Emerald Shiner, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin Party

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Goat

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Z-Man Stingerz 2" Coconut Ice Glow 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft...

Z-Man Stingerz 2" Purple Death 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft...

Lunkerhunt Hive Seeker Swimbait, 3.5", Sexy Melon, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft...

Lunkerhunt Hive Seeker Swimbait, 3.5", Tennessee Shad, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft...

Yum Dinger 4", Green Pumpkin, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like...

Storm Largo Shad, 3.5 Inch, Arkansas Glow, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.  

Storm Largo Shad, 3.5 Inch, Electric Chicken, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.  

Z-Man Shad Fryz 1.75" Bumblebee, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our...

Z-Man ChatterSpike, 4.5", Fire Craw, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all...

Keitech Easy Shiner , 2" Male Perch, 12 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic...

Keitech Fat Swing Impact, 2.8" Bluegill, 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the...

Berkley PowerBait Minnow, 3" 15Pk, Pearl White

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Keitech Fat Swing Impact Original Sexy Shad, 2.8", 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the...

Keitech Fat Swing Impact 5.8" Fire Craw, 4 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the...

Berkley PowerBait Pit Boss 4", Skeet's Hot Craw, 8 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Pit Boss 4", Black/Blue Flakes, 8 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley Powerbait Pit Boss 4", Green Pumpkin Purple Fleck, 8 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Lunkerhunt Bait Shifter Shad Kit, 4", Ice, 2 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Nitro Glow, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Watermelon Red, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s...

Lunkerhunt Micro Typhon-Glow, 10 Pack

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that...

Northland Eye-Candy Paddle Shad 3.5", Gizzard Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle...

Rapala CrushCity Cleanup Craw, 3.5", Bama Craw, 7 Pack

Like all CrushCity baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.

Rapala CrushCity Bronco Bug, 4", Bama Bug, 6 Pack

The most unique offering in the CrushCity lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.

Rapala CrushCity Bronco Bug, 4", Green Pumpkin Watermelon, 6 Pack

Like all CrushCity baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.

Rapala CrushCity Cleanup Craw, 3.5", Green Pumpkin Magic, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw is the ultimate bass snack.

Rapala CrushCity Bronco Bug, 4", Green Pumpkin-Blue Pearl, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.

Rapala CrushCity The Jerk 3.75", Budgie, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

Rapala CrushCity The Jerk 3.75", Pearl Watermelon, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

Rapala CrushCity The Jerk 3.75", Neon Pearl, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

P-Line Sunrise Squid Skirt, 4 1/2", Pink, 5 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size, to albacore fishermen rigging the 7.5 inch models in “Daisy...

P-Line Sunrise Squid Skirt, 2 1/2", Pink Double Glow Stripe, 8 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size to albacore fishermen rigging the 7.5 inch models in "Daisy Chains",...

Berkley PowerBait Gilly 4.33" Green Pumpkin, 3 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action.

Live Target Slow Roll Shiner, 4" Silver Pearl, 4 Pack

LIVETARGET's Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Shiner,...

Live Target Slow Roll Swimbait, 3" Silver Pearl, 4 Pack

There is no better way to imitate a swimming baitfish than the LIVETARGET Slow Roll Shiner Swimbait. Offering unmatched realism, the LIVETARGET Slow Roll Shiner Swimbait is crafted using LIVETARGET’s...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Violet Blue

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep...

Savage Gear 2.5" New Craw, Albino Craw, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to...