Soft Bait

Berkley PowerBait MaxScent Flatworm 3.6", Green Pumpkin Watermelon, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Keitech Easy shiner,Green Pumpkin Shad, 3",10pk, Strong Squid Scent infused

The 3-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color injection...

Keitech Easy shiner,Bluegill, 3",10pk, Strong Squid Scent infused

The 3-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color injection...

Blue Fox Vibrax Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Gold

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line...

Blue Fox Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Orange Craw

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line...

Savage Gear 4D Yellow Perch 9" 5oz Perch

The 4'th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it will be even harder for the predator fish to resist a full committed attack! Each lure's color design has...

Keitech Easy shiner,Alewife, 2",12pk

Easy shiner,Alewife, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Green Pumpkin PP. Shad, 2",12pk

Easy shiner,Green Pumpkin PP. Shad, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Gold Flash Minnow, 2",12pk

Easy shiner,Gold Flash Minnow, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Ayu, 2",12pk

Easy shiner,Ayu, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Baby Bass, 2",12pk

Easy shiner, Baby Bass, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Bluegill, 2",12pk

Easy shiner, Bluegill, 2",12pk, Strong Squid Scent infused

Strike King Mr. Crappie Slab Slanger 2.25", 15pk, Refrigerator White

This 2 1/4 inch crappie killer, the Mr. Crappie Slab Slanger, is designed to catch monster slabs in heavy cover. Designed with a ribbed body and a spde tail for vertical jigging, casting or pitching. It also has a secret pocket for crappie scents.

Yamamoto 5" Senko Fire Craw, 10 Pack

5" Senko Fire Craw (10 Pack)

Yamamoto Senko Worm, 5", Bruised Shin, 10pk

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

Got-Cha Curl Tail Grub Fishing Lure 4", Dark Green/ Silver Flake, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

X Zone Ned Zone 3", Big Limit, 8 Pk

This soft, floating, ribbed, Ned Rig bait is perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs. The belly of the Ned Zone is unique as it comes with...

Zoom Swimmin Super Fluke Jr, Crazy Chrome, 10 Pk

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a swoop and glide motion, or wind it steadily and feel it pulse like a spinnerbait. It's great by itself or on...

Zoom Tiny Brush Hog, Watermelon Red, 15 Pk

The sleeper of the Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a dropshot to fill out your limit. It packs all of the action of its bigger brethren into a compact unit that replicates small baitfish or craws...

Yamamoto Senko Worm, 5", 10pk, Watermelon & White Laminate

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Strike King 3 3/4" Rage Swimmer, Ghost Shad, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Swimmer is perfect when rigged with...

Strike King 3 3/4" Rage Swimmer, Green Pumpkin, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Swimmer is perfect when rigged with...

Zman TRD Hogz 3" Creature Bait, Drew'S Craw, 6 Pack

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Strike King Rattlin' Rage Craw 4", California Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Watermelon Seed with Red Flake

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Falcon Lake Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Bama Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

X Zone 3.75" X-Tube, Green Pumpkin, 8 pk

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for dragging or snap jigging over deep structure...

Yamamoto Swim Senko, 5", Black

This breakthrough bait perfectly unites two of today's top lures - the Senko and a swimbait in one hot product.

ZMan Scented PaddlerZ 4", 5 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMan Shad FryZ 1.75", 8 Pk

Features Durable ElaZtech baits won't rip or tear like other plastics Super soft texture means more action Naturally buoyant and lifelike in the water 100% non-toxic and contains no PVC/ Phthalates free Catches crappie bream/bluegill, perch, trout, bass...

ZMan Hard Leg FrogZ 4"

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMan GOAT ToadZ 4", 3 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMAN Finesse Trd 2.75" Coppertreuse, 8 Pk

ZMAN Finesse Trd 2.75" Coppertreuse, 8 Pk

ZMAN Zinkerz 5" Black/ Blue Laminate, 6 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMAN Zinkerz 5" Canada Craw, 6 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMAN Scented Paddlerz 4" Electric Chicken, 5 Pk

ZMAN Scented Paddlerz 4" Electric Chicken, 5 Pk

ZMAN Scented Paddlerz 4" Slam Shady, 5 Pk

ZMAN Scented Paddlerz 4" Slam Shady, 5 Pk

Strike King Mr. Crappie Slabalicious Swimbait, 2", Glimmer Blue, Floating,15pk

The Mr. Crappie Slabalicous ( Crappie Swim Bait ) is designed for casting, trolling, pulling, flipping or pitching. Great swimming action and vibration from the unique tapered design and a special paddle tail that crappie can't resist.

Strike King Mr. Crappie Sausage Heads 1/16oz, 3pk

The Mr. Crappie Sausage Heads are designed with a unique sausage shaped head and with an Eagle Claw Lazer Sharp platinum black hook to keep the bait from rolling side to side for that perfect hook set every time. Great for vertical jigging or casting.

Apex Rigged Grubs 1/4 Oz, 5 Pack

Description Each unit is perfectly rigged, just tie one on and cast An epoxy coating protects the jig head, while the deadly bronze hook completes the package

Set The Hook Zaga Craw 2" Watermelon Red, 6 PK

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is overloaded with proprietary BaitFuel attractant, it has...

Set The Hook Zaga Craw 2", Green Pumpkin Chartreuse

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is overloaded with proprietary BaitFuel attractant, it has...

Z-Man Diezel Minnowz 4", 5 Pack

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

X Zone 3" Ned Zone, Green Pumpkin Blue Flake, 8pk

3" Ned Zone, Green Pumpkin Blue Flake, 8pk

Keitech Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Set the Hook DSSM75 Swimbait 3", Fire Tiger, 8 Pack

The DSSM 75 SwimbaitDesign to kick with minimum forward motion or when retrieved the tail gives the body a nice tight side to side quiver. Great for Drop Shotting and the nose has enough meat to rig it on a football or your favorite jig head without...

Lunkerhunt 1.5" Hive Micro Typhon, 10 Pk, Black

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist...

Lunkerhunt 3" Finesse Craw 8 Pack Bait, Crimson

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Set The Hook 2" Zaga Craw Bait Fuel, Black

The first finesse style craw integrated with BaitFuel, a powerful new scent technology developed in a lab and proven on the water. The Zaga Craw is designed to maximize scent dispersion, the protruding ribs give off subtle vibrations and the tapered claw...

Set The Hook 4.5" Flat Sided Shad 8 Pk With Bait Fuel

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...