Soft Bait

Lunkerhunt Hellgrammite 3" Soft Plastic, Okeechobee Craw, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Bama Craw, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Black, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Green, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4" New Penny 5 Pack

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or...

Z-Man Elaztech TRD Tubez 2.75", 6Pk, Mudbug

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant...

Rapala CrushCity The Jerk 3.75" Rockmelon, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75", Comet, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75", Bombshell, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity Heavy Hitter 4", Pearl Watermelon, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Baitfish, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Whiting, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Budgie, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Creeper 2.5" Banana Prawn, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5", Lumo, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5", Yabbie, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5" Bubblegum UV, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity The Suspect 275, Glow Shad, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75 Pearl White, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Whitebait, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Baby Bass, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Berkley PowerBait Minnow Soft Bait Firetiger 2" Pre-Rigged Baits, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow, 2" 18Pk, Chartreuse Shad

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Sangria 8cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Firetiger 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Magic Man 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Purple Magic 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Sangria 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Big Bite Baits 3.75" Limit Maker Chick Magnet, 10pk

Designed by FLW Tour pro, Michael Neal, the Big Bite Baits Limit Maker will help ensure you get five fish in the boat before the end of the day. Offering a small baitfish profile with a super needle tail that produces a deadly action with the...

Big Bite Baits Cane Thumper Chick Magnet

Featuring the same great profile and body shape of the other Rojas signature shapes, the Big Bite Cane Thumper features a detailed head with large ribs on the bottom, as well as, hook pockets on the top, bottom and sides.  Bassmaster Elite Series...

Berkley PowerBait Minnow, 3" Chartreuse Shad, 15Pk

Preferred by fisherman and fish alike, the proven Berkley® PowerBait® Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trailers, spinner...

Mister Twister Sassy Stingum Bait 2-1/4" Key Lime Pie, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister Sassy Stingum Bait 2-1/4" Glitter Critter, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Z-Man Minnowz 3" Slam Shady, 6 Pack

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this...

Z-Man Mulletron, LT 4.5", Midnight Express

The line-through Z-Man Mulletron LT Swimbait delivers incredible realism in a super-durable ElaZtech construction. Featuring photo-print patterning, this Z-Man swimbait is indistinguishable from the real deal, and a reinforced top line-through harness...

Z-Man Micro GOAT, 1.75", Pink Glow, 8 Pack

This 1.75" micro creature bait, like its larger twin kicking tail GOAT brethren, is an amazingly versatile option for swimming, jigging or dragging for all your favorite species from crappie to smallmouth. A wonderfully versatile panfish-catching...

Z-Man Baby BallerZ, 2", Space Guppy, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Glow Chatreuse, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Coconut Ice, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man HerculeZ Swimbait, 3", Sexy Mullet, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Opening Night, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Gold Rush, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man ChatterSpike, 4.5", Electric Shad, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Hot Snakes, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man Slim Swimz Mini-Swimbait 3" Pro Yellow Perch, 6 Pack

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from...

Z-Man Minnowz Swimbait 3" Disco Cisco, 6 Pack

Z-Man’s best-selling ElaZtech® bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Z-Man MinnowZ Swimbait 3" Pro Yellow Perch 6 Pack

Z-Man’s best-selling ElaZtech bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck/Blue, 8pk

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

X Zone Original Slammer, Bass Candy, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Perch, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Purple Shiner, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Minnow Magic, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...