Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive MSRP: Now: $7.19 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: F03BHO Rapala Original Floating 1 1/2", 1/16 oz, Bleeding Hot Olive Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $7.19 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ12SML Rapala Husky Jerk, 4 3/4", 7/16 oz, Live Smelt Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Smelt Lure Size 4... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ14S Rapala Husky Jerk, 5 1/2", 5/8 oz, Silver Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Hook 3 #4 Hooks Hook Size 4 Hook... MSRP: Now: $11.95 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $13.95 Add to Cart Compare Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and others, and cast-and-retrieved at a slow,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view sku: F05P Rapala Original Floater, 2", Perch Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: C7822 Cotton Cordell Big O Square Lip Crankbait, 3", 3/8 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view