Hard Bait

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Gold

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of time and is arguably one of the most effective bass lures in history, and has probably put more bass in boats...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Purple Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait, 1/2 Oz Chrome Blue Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Frankenstien

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Clown

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Gold Digger

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Perch

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Firetiger

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Frankenstein

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Electric Lady

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Tropical Sunset

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Watermelon

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, WNC Tiger

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Perch

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Freedom Sim Shad Perch 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Bluegill 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Blue Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Purple Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Dark Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Light Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Green Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Silver Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Silver

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for strikes from all sides. Center treble helps hook the slow...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Orange Tiger UV

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for strikes from all sides. Center treble helps hook the slow...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Table Rock

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so...

Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook

3 in one blade bait, perfect for ice fishing or open water.

Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook

This shallow-diving crankbait diving depths for the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. This tight action...

Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.  Features Suspending/Neutral...

Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,...

Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Sinking

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Musky Innovations Magnum Swimming Dawg 11" Firetiger

Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall...

Musky Innovations Magnum Swimming Dawg 11" White Sucker

Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall...

Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa...

Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz

Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:...

Freedom Blade Bait, 2.5", 1/2 Oz

The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the...

Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Choppo 90 Lure, 1/2 oz

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...